Experience

ILM Professional Services, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2020 - Present

  * Develops and creates content including case studies, graphics, social media messaging. * Assists with talent acquisition through social media.* Strategically crafts an overall marketing plan for email and social media promotions for annual software developer conference.* Designs and produces monthly software developer newsletter, using self-developed layout.* Promotes bi-weekly software developer podcast.* Analyzes current website design and provides recommendations for layout and content.* Creates weekly marketing report that provides social media analytics, case study development processes, website and conference updates.



Sociability Marketing

• Marketing and Advertising

• Founder & Social Media Strategist

  • Jul 2016 - Present

  Sociability Marketing is a Minneapolis based agency specializing in social media marketing for businesses of all sizes. With over 10 years of experience, it offers community management, strategy, content development and analytics for your social media needs. Individual and group training are also available. Having worked in the fitness, restaurant, tech and construction industries, as well as in both B2B and B2C marketing spaces, its diverse and seasoned background guarantees that businesses receive quality guidance and leadership with their social media marketing needs.



Countrywide Tire & Rubber

• United States
• Wholesale
• 1 - 100 Employee

• Social Media Specialist

  • Oct 2018 - Mar 2020

  * Responsible for developing social media strategies and managing all social media platforms. * Assisted with the selection and creation of content and messaging, in addition to providing community management services.* Designed paid social media campaigns for Facebook and LinkedIn and managed social media calendar.* Reviewed analytical data and provided recommendations for future campaigns and content. * Responsible for developing social media strategies and managing all social media platforms. * Assisted with the selection and creation of content and messaging, in addition to providing community management services.* Designed paid social media campaigns for Facebook and LinkedIn and managed social media calendar.* Reviewed analytical data and provided recommendations for future campaigns and content.



Medibio Limited

• Australia
• Mental Health Care
• 1 - 100 Employee

• Social Media Specialist

  • Jan 2018 - Aug 2018

  * Managed all of the company’s social media platforms which caused Twitter and Instagram accounts to grow organically by 5x’s their original totals.* Executed social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification.* Researched, created, edited, published and shared daily content (original messaging, images and videos).* Created social media calendars and syndication schedules.* Captured, analyzed and routinely improved social data/metrics and best practice as well as created analysis reports.* Implemented paid marketing campaigns using Google AdWords, LinkedIn, and Facebook.* Updated corporate website with company news and announcements using WordPress. * Performed “ghost writing” to create blog posts for the leadership team.



The BrandLab

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Instructor

  • Sep 2016 - May 2017

  Responsible for training students in the fundamentals of marketing and advertising. Responsible for training students in the fundamentals of marketing and advertising.



American Academy of Neurology

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Social Media Specialist

  • Oct 2016 - Nov 2016

  Created social messaging, scheduled messaging via Meltwater and reviewed email marketing blasts. Executed additional marketing tasks as assigned, such as developing an image topic structure and reviewing YouTube videos to create stronger SEO functionality. Created social messaging, scheduled messaging via Meltwater and reviewed email marketing blasts. Executed additional marketing tasks as assigned, such as developing an image topic structure and reviewing YouTube videos to create stronger SEO functionality.



Ecumen

• United States
• Hospitals and Health Care
• 500 - 600 Employee

• Social Media Specialist

  • May 2016 - Jul 2016

  Set up a Hootsuite account to manage their social media platforms. Provided onsite training in the use of Hootsuite to marketing team for their on-going purposes. Provided social media marketing guidance and recommendations. Set up a Hootsuite account to manage their social media platforms. Provided onsite training in the use of Hootsuite to marketing team for their on-going purposes. Provided social media marketing guidance and recommendations.



TopRank Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Lead

  • Oct 2014 - Feb 2016

  * Planned and developed content and messaging for various clients in order to expand their social media engagement and to encourage company growth.* Conducted social media audits in order to monitor the results of messaging posted onto client social channels.* Developed marketing campaigns which incorporated thought leaders and influencers for the purpose of creating content that best suited the client’s audience (e.g. eBook and blog posts).* Developed a decision-maker targeted social media campaign that was the most engaging campaign with customers that the client had ever had to date. * Managed and expanded client social communities in order to provide the best possible campaign results.* Managed agency’s Instagram account.* Was a featured contributor to agency’s blog, focusing on a variety of social media topics.* Provided internal and external training regarding best practices, strategy and trends in social media.



Lift Brands

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Social Media Coordinator

  • Nov 2013 - Oct 2014

  * Achieved the most successful ad campaign in company history by adding 100,000 new Facebook page followers within the first 6 months of employment.* Responsible for interviewing and hiring a social media team to manage social media platforms for 9Round, Fitness on Demand, Kosama, Snap Fitness and YogaFit Studios brands. * Created and managed paid and organic social media campaigns, engagement, and content calendars. * Ensured consistency for each brand and provided top-level community management through various platforms.* Analyzed key social media measurement indicators and adjusted strategies accordingly for growth.* Developed and managed external blogger community and coordinated their many work assignments.* Developed and led training sessions for new franchise owners, as well as provided continued education for both owners and in-house staff.



Sociability

• United States
• Advertising Services

• Founder & Social Media Strategist

  • Jan 2011 - Nov 2013

  * Handled community management responsibilities for clients via Facebook, Twitter and YouTube.* Filmed, edited and produced videos for clients which are posted to YouTube, including appropriate tags for SEO.* Photographed client products for posting to their Twitter and Facebook accounts.* Developed marketing plans and contest ideas. * Researched latest social media trends for use in building client businesses.* Source for both television and radio discussing the latest news in social media. (Examples: WCCO - http://bit.ly/ZqsDnM and Fox9 - http://bit.ly/12ulCZu )* Blogged about a variety of social media topics and incorporated SEO for greatest visibility.Client list included: Cooper, Houlihan's (MN), Jimmy's Food and Cocktails, Kieran's, Pasta Zola, The Local and The Liffey



JMU612 - Java MeetUp Minneapolis

• Co-Founder

  • Mar 2010 - Sep 2013

  * Assisted in the searching of qualified speakers based on the designated topic for each month. * Managed the social media accounts (Facebook, LinkedIn, Twitter and YouTube) for the group.* Organized ticket distribution for each event. * Assisted in the searching of qualified speakers based on the designated topic for each month. * Managed the social media accounts (Facebook, LinkedIn, Twitter and YouTube) for the group.* Organized ticket distribution for each event.



Greenspring Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Producer and Host of Twitter interviews

  • Nov 2011 - Jun 2013

  * Conducted real-time interviews using Twitter on behalf of Minnesota Monthly magazine in the areas of food, entertainment, media, art and philanthropy.* Created a transcript of each interview for posting onto the Minnesota Monthly website. * Conducted real-time interviews using Twitter on behalf of Minnesota Monthly magazine in the areas of food, entertainment, media, art and philanthropy.* Created a transcript of each interview for posting onto the Minnesota Monthly website.



Agency Couture

• Advertising Services
• 1 - 100 Employee

• Blogger / Account Executive

  • Jan 2010 - May 2010

  * Developed relationships with businesses in order to provide them with SEO based web design, marketing, logo design, mobile and social media marketing.* Attended and provided analysis of both networking and field-specific events for social marketing and professional development. * Developed relationships with businesses in order to provide them with SEO based web design, marketing, logo design, mobile and social media marketing.* Attended and provided analysis of both networking and field-specific events for social marketing and professional development.



Handyman Network

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Social Media Specialist / Service Manager

  • May 2007 - Dec 2009

  * Took the initiative to implement social media technology in order to provide exposure of the company and their services to the public. This was done using newly created Facebook, MySpace and Twitter and resulted in building a following of 2,300 Twitter followers within first nine months.* Initiated plans to build the company’s brand and to ensure that services being offered were of the highest quality standards.* Facilitated positive communication with all customers and trouble-shot complaints. * Inventory management, calendaring and daily assignment scheduling for multiple employees.* Hired quality cleaners and handymen; handled each employee’s hiring process from the interview to the final offer.



CitEscape LLC (Internet Service Provider)

• Operations Manager / Co-Owner

  • Aug 2004 - Nov 2005

  * Managed the company’s website content, incorporating relevant SEO methods. * Took the lead in technical & customer support, which included managing the customer database.* Actively developed the company’s internal and external strategies by means that included advertising, marketing, financial and legal.* Contacted local municipalities, developed ongoing business relationships and agreements.* Scheduled customer site tests and installations, managed customer billing.* Processed HR matters such as handling employee issues with insurance needs, employee records, and the company’s employee handbook.



ACS (Formerly E-Travel Experts)

• Customer Service

  • Dec 2003 - Aug 2004

  * Customer support for users of the travel web portal Orbitz.com.* Assisted customers in making reservations, changing reservations, and resolving travel issues.* Processed hotel reservations and entered necessary data into company database.* Became the “go-to” agent by taking on the more difficult customers from others. * Customer support for users of the travel web portal Orbitz.com.* Assisted customers in making reservations, changing reservations, and resolving travel issues.* Processed hotel reservations and entered necessary data into company database.* Became the “go-to” agent by taking on the more difficult customers from others.



WhereToLive.com

• United States
• IT Services and IT Consulting

• Customer Service / Web Technician

  • Jan 2002 - Sep 2002

  * Posted real estate agent listings of their homes online.* Responsible for quality control of all listings on national website.* Technical/customer support relating to customized websites as well as service-related information.* Maintained internal database. * Posted real estate agent listings of their homes online.* Responsible for quality control of all listings on national website.* Technical/customer support relating to customized websites as well as service-related information.* Maintained internal database.