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Lisa Walton

I worked with Joel at the Southwest University of Visual Arts (formally The Art Center Design College). Joel was in charge of all media and advertising for the college and led a team of graphic designers. Joel was often under tight deadlines in a high demand/high volume environment and throughout this he consistently delivered excellence in his work. Joel has an excellent attitude and is a natural leader.

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Experience

    • United States
    • Insurance
    • 1 - 100 Employee
    • Marketing Project Manager
      • Jan 2019 - Present

      • Helps grow the company by developing effective marketing campaigns for agent/agency recruitment efforts • Helps grow revenue by developing effective marketing campaigns that produce Medicare plan sales for agents and agency partners • Responsible for marketing training and support to licensed health insurance agents in all 50 states - producing positive results in traditional media, digital media, event promotion, B2B marketing, retention, and referrals • Writes copy for all forms of marketing collateral (internal, print, digital, video, etc.) • Responsible for significantly growing company social media channels • Provides art direction for print media, promotional videos and online advertising • Uses problem solving and communication skills daily to provide solutions for the company, our agents and agency partners • Uses presentation and organizational skills to prepare and present nationwide online training events for agents • Ensures marketing communications adhere to government compliance standards

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Marketing Consultant
      • Dec 2016 - Present

      • Copywriting for TV, Radio, Print and Online • Media Buying for TV, Radio, Print and Online • Website Development • Public Relations • Graphic Design/Art Direction • Special Event Coordination • Social Media Implementation • Copywriting for TV, Radio, Print and Online • Media Buying for TV, Radio, Print and Online • Website Development • Public Relations • Graphic Design/Art Direction • Special Event Coordination • Social Media Implementation

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Member Board Of Trustees
      • Apr 2018 - Jul 2019

      Responsible for assuring both the business and academic aspects of the organization are being fulfilled, exceeding our students' and community's expectations, and achieving the institution's mission.

    • Intern
      • Jul 2018 - Sep 2018

      • Utilized organization, project management and leadership skills to develop long-term, system-wide marketing processes for the institution

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Graduate Student Assistant - Marketing Department
      • Jan 2018 - May 2018

      • Used leadership skills in the oversight of 13 Preceptors • Utilized project management and leadership skills to provide consultation for 400+ undergraduate students • Used leadership skills in the oversight of 13 Preceptors • Utilized project management and leadership skills to provide consultation for 400+ undergraduate students

    • Chief Brand Officer
      • May 2014 - Dec 2016

      • Developed unique product marketing campaigns for industry professionals and consumers • Managed collective efforts of developers, IT personnel, videographers and graphic designers • Planned and conducted all marketing communications and PR initiatives • Utilized best practices and communication skills in copywriting for print, video and online media and public exhibitions • Strategically implemented detailed media buys for print and online • Demonstrated advanced capabilities in implementing effective social media campaigns • Established and maintained strong relationships with all investors • Designed and implemented Mobile Application Development (UX and UI)

    • Marketing Coordinator
      • Oct 2010 - May 2014

      • Employed creative and strategic skills to develop and drive unique marketing campaigns for internal and external target markets • Managed a dynamic team of fellow marketers and graphic designers • Performed best practices and demonstrated exceptional communication skills in copywriting for TV, radio, video, print, and online communications • Successfully implemented complex media buys for TV, radio, print, and online, and negotiated benefits for the institution • Built and fostered positive alum, student and public relations • Creatively conceived artistic elements of production for TV, radio, video, print, online and kiosk advertising and presentations • Used organization, leadership and social skills to cultivate, promote and coordinate special events • Demonstrated adept capabilities at implementing social media campaigns • Used relationship-building and leadership skills to perform advanced staff and faculty training

    • Netherlands
    • Executive Offices
    • 1 - 100 Employee
    • Owner
      • Apr 2003 - Oct 2010

      • Graphic Design (Adobe Photoshop and InDesign) • Video Productions • Custom Wedding Presentations • Graphic Design (Adobe Photoshop and InDesign) • Video Productions • Custom Wedding Presentations

Education

  • University of Arizona - Eller College of Management
    Master of Science in Management, Marketing
    2017 - 2018
  • Southwest University of Visual Arts
    Bachelor of Arts (BA), Advertising and Marketing
    2007 - 2011

Community

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