Head of Marketing Operations & Lead Generation

• Aug 2023 - Present

Global Brand Portfolio Manager

• Sep 2019 - Aug 2023

-Lead the go-to market strategy for product launches and legacy products-Sales enablement: Lead training on product positioning, messaging and competitors. Create sales toolkit including playbooks, sales manuals, webinars, product videos and demo videos-Manage all aspects of brand marketing including asset creation with agencies, product messaging, in-depth competitive research, branding workshops, internal communications and marketing collaterals-Customer Insights: Gather customer insights and market intelligence via sales data analysis, focus groups, user interviews, market visits and surveys.-Single point of contact for regional sales and marketing directors and lead on conducting monthly market meetings to understand the key challenges, market conditions and offer support- Collaborate with commercial tem to define forecasts and price points for product launches. Show less

Regional Marketing Manager (Mexico, Central America and Andean Zone)

• Jan 2017 - Sep 2019

Marketing Manager Mexico, Central America, Colombia and Peru: Complete responsibility for 360 marketing campaigns. Along with a team of 7 direct reports in charge of all areas of the marketing function within the business, both ATL and BTL. Projects ranging from external and internal events to print and digital publicity. Furthermore responsibility for the market intelligence functions across the region.

Marketing Coordinator

• Apr 2014 - Dec 2016

Marketing Communications and Events Coordinator: Organized the first Macmillan Scholars Congress a unique event amongst Mexican publishers, gathering over a thousand teachers in a prestigious event. Responsible for implementing a complete renovation of all branding after company merger. Daily responsibilities include frequent meetings with internal clients to assess their needs and provide creative solutions, production of all kinds of advertising materials; both print and digital, in addition to identifying and implementing new sales strategies. Responsible for annual marketing plan and budgeting. Show less

Marketing Communications

• Sep 2013 - Mar 2014

Marketing Communications Specialist: Responsible for the production and distribution of promotional material, and organization of events: both internal training and external client events. Largely responsible for inter-company communication between England and Mexico, as well as coordinating tasks between the two countries.

Executive Marketing

• Sep 2011 - Jun 2012

Marketing Executive: Content creation for a wide range of marketing materials. In addition responsible for managing social media outlets. Marketing Executive: Content creation for a wide range of marketing materials. In addition responsible for managing social media outlets.