Digital Marketing Strategist

• mar. de 2022 - - o momento

- Built out new Google and Facebook Ad campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, ad sets, proper keyword match types, audience targeting, device segmentation, and ad extensions. - Audited Google and Facebook Ad campaigns to find problems and optimize performance. Restructured ad groups, keywords, demographics, and ad copy to adhere to best practices. - Eliminate waste in client accounts through use of negative keywords (Google Ads) and audience filters (Facebook).- Optimized Landing Pages to improve Ad Quality Scores. Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR, lower CPC, and increase conversions. - Used Tag Manager for management of Analytics tags to Assess Visitor Behavior and Make Adjustments to Paid Campaigns and Organic Search Strategies- Built SEO Optimized Website. Increase organic site traffic by conducting keyword research using tools such as Google Ads Keyword planner, SEMrush, and other tools to determine rank ability. - Audited websites to optimize for SEO. Used Screaming Frog to conduct in-depth technical analysis.

Laboratory Technical Assistant

• jul. de 2019 - - o momento