Joel Haye

Google Ads Specialist at Solutions 8
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Contact Information
us****@****om
(386) 825-5501
Location
JM

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Credentials

  • EFSET English Certificate 74/100 (C2 Proficient)
    EF Standard English Test (EF SET)
    Jul, 2022
    - Nov, 2024
  • Microsoft Advertising Search Certification
    Microsoft
    May, 2022
    - Nov, 2024
  • 120-Hour Master Certificate in Teaching English as a Foreign Language
    Bridge Education Group
    Oct, 2021
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    Nov, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Nov, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Nov, 2022
    - Nov, 2024
  • Google Analytics Certification
    Google
    Nov, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Nov, 2022
    - Nov, 2024
  • Shopping ads Certification
    Google
    Nov, 2022
    - Nov, 2024
  • SEO
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Microsoft Advertising Search Certification
    Microsoft
    May, 2022
    - Nov, 2024

Experience

  • Solutions 8
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Google Ads Specialist
      • Mar 2023 - Present

      • Strategize, create and optimize Google Ads campaigns for a variety of clients • Manage client budget to ensure that MER, ROAS, CPA and CAC goals are met. • Monitor advertising KPIs and campaign performance daily and optimize campaigns to exceed client goals for sales and leads for products and services.• Assess analytics via Google Analytics and Northbeam to assess attribution models, client growth and opportunities to scale.• Communicate with internal and external customers to ensure campaign success.• Upskill for emerging Google Ads strategies as necessitated based on trend analysis Show less

    • Junior Google Ads Specialist
      • Oct 2022 - Apr 2023

      • Strategize, create and optimize Google Ads campaigns for a variety of clients • Manage client budget to ensure that ROAS, CPA and CAC goals are met. • Monitor advertising KPIs and campaign performance daily and optimize campaigns to exceed client goals for sales and leads for products and services.• Assess analytics via Google Analytics and Northbeam to assess attribution models, client growth and opportunities to scale.• Communicate with internal and external customers to ensure campaign success.• Upskill for emerging Google Ads strategies as necessitated based on trend analysis Show less

  • SeeYou Digital Marketing
    • Marketing Services
    • 1 - 100 Employee
    • Paid Media Specialist
      • Mar 2022 - Present

      - Built out new Google and Facebook Ad campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, ad sets, proper keyword match types, audience targeting, device segmentation, and ad extensions. - Audited Google and Facebook Ad campaigns to find problems and optimize performance. Restructured ad groups, keywords, demographics, and ad copy to adhere to best practices. - Eliminate waste in client accounts through use of negative keywords (Google Ads) and audience filters (Facebook). - Optimized Landing Pages to improve Ad Quality Scores. Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR, lower CPC, and increase conversions. - Used Tag Manager for management of Analytics tags to Assess Visitor Behavior and Make Adjustments to Paid Campaigns and Organic Search Strategies - Built SEO Optimized Website. Increase organic site traffic by conducting keyword research using tools such as Google Ads Keyword planner, SEMrush, and other tools to determine rank ability. - Audited websites to optimize for SEO. Used Screaming Frog to conduct in-depth technical analysis. Show less

  • Digita Global Marketing Ltd.
    • Jamaica
    • Advertising Services
    • 1 - 100 Employee
    • Digital Advertising Specialist - Remote
      • Jul 2022 - Oct 2022

      - Execute online advertising (Build Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google ad sets and campaigns). - Execute marketing projects and campaigns, including ideation across social media, email marketing, pay-per-click, search engine optimization and SMS. - Monitor advertising KPIs and metrics daily and course-correct campaigns to exceed customer goals. - Execute daily digital marketing activities ( Monitor and analyze Google Ads, SEO, Online Ads and KPI tracking). - Develop funnels for chatbots and work with the web development team to install and track pixels across digital advertising. - Prepare reports measuring and analyzing the impact of daily, weekly and monthly activities on client KPIs. - Collaborate with internal and external customers to ensure value-added and digital marketing success. - Upskill for emerging digital marketing and content technologies and methodologies as necessitated. Show less

Education

  • Northern Caribbean University
    Bachelor of Science - BS, Biology/Biological Sciences, General
    2013 - 2019

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