Experience

On Our Sleeves

• Mental Health Care

• National Director of Social Impact and Influencer Engagement

  • May 2022 - Present

  According to the U.S. Surgeon General, the mental health of children is an “urgent health crisis” that will require all-hands-on-deck to address. That’s why I’m proud to announce that I recently took on a new role as National Director of Social Impact and Influencer Engagement at On Our Sleeves, The Movement for Children's Mental Health. I will lead a team focused on creating cutting edge campaigns and building partnerships aimed at breaking stigmas around children’s mental health. According to the U.S. Surgeon General, the mental health of children is an “urgent health crisis” that will require all-hands-on-deck to address. That’s why I’m proud to announce that I recently took on a new role as National Director of Social Impact and Influencer Engagement at On Our Sleeves, The Movement for Children's Mental Health. I will lead a team focused on creating cutting edge campaigns and building partnerships aimed at breaking stigmas around children’s mental health.



CARE

• Brazil
• Philanthropic Fundraising Services

• Executive Director of Entertainment Industry Strategy & Relations

  • Nov 2018 - Apr 2022

  Established CARE’s first entertainment industry relations department focused on driving advocacy media and fundraising through campaigns, celebrity partnerships, industry platforms. SELECT IMPACTS >Led vaccine equity campaign spearheaded by Iman and backed by 80 influential artists and entertainers to call on world leaders to advocate for 70% of the population to receive a COVID-19 vaccine by 2022. This full-page open letter in the New York Times strategically coincided with President Biden’s COVID Summit. Results delivered 414M+ media and 86M+ social impressions. >Created Together for Her initiative in partnership with Charlize Theron and Entertainment Industry Foundation which brought together 60 high profile influencers to raise awareness and funds immediately deployed to address the rise in domestic and gender-based violence during COVID-19. Campaign generated $2.5M in donations, 1.65B+ media impressions, and 400M+ social media impressions in <2 weeks. >Orchestrated CARE’s 75th Anniversary celebration with a month-long series of virtual events and activations. Cultivated voices of entertainers, politicians, and activists honoring CARE’s strong history of leading community-based efforts focused across health, education, climate, and crisis management. >For 3 consecutive years, elevated CARE’s share of voice from last in line to #1 amongst top 10 organizational competitors for International Women’s Day and International Day of the Girl. Created and executed unique campaign hooks to achieve this including: a reunion of Shonda Rhimes and the leading ladies of Scandal for #WomenEqual, a remake of I’m Every Woman as a duet between Chaka Khan and Idina Menzel as the centerpiece of #EveryWoman, 30 diverse celebrity women sharing who puts the #HERinHERO for them, and a partnership with 30 celebrities and the Care Bears. Show less



The Elizabeth Taylor AIDS Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Managing Director

  • Aug 2013 - Nov 2018

  Founded role to cultivate lasting brand and profile strategy to continue pursuit of social justice and human rights initiated by Elizabeth Taylor and her legacy. SELECT IMPACTS >Developed surrogate community of Elizabeth Taylor’s relatives and friends, including Paris Jackson, Whoopi Goldberg, and Colin Farrell to continue her pursuit for social justice and human rights for people with HIV/AIDS. >Propelled strategic brand positioning by presenting the Elizabeth Taylor Legacy Award on key platforms including US Conference on AIDS (to Speaker Nancy Pelosi), the Elton John AIDS Foundation 25th Anniversary Gala (to Elton John), and on ABC’s The View (to Whoopi Goldberg). >Built coalition of 13 partners to prove that UNAIDS 90-90-90 strategy can be successful in highly HIV prevalent rural areas like Malawi’s Mulanje District. >Built new funding streams with corporate partners including Macy’s, Delta Airlines, and Getty Images totaling over $4.5M since 2015. >Defined ETAF’s advocacy strategy and developed organizational voice around syringe exchange, comprehensive sexual health education, HIV criminalization reform, and human rights. >Drove initiative to engage Hollywood to weave current HIV/AIDS information into scripted television and films. Touch points included a round table discussion for Variety that included actors who have portrayed HIV+ characters, funding GLAAD to create a guide for media for including correct and current HIV information in news stories, as well as scripted film and television, and partnered with the Screen Actors Guild to call upon the entertainment industry to increase HIV/AIDS storylines. >Engaged Colin Farrell to narrate and Adam Shankman to direct the short, Still Fighting, which was launched by Kim Kardashian at ETAF's World AIDS Day event and on her twitter. Recruited Miley Cyrus to narrate and launch the Elizabeth Taylor tribute video on Twitter to celebrate what would have been the icon’s 85th birthday. Show less



Malaria No More

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Director of Entertainment Industry Relations

  • Jul 2010 - Aug 2013

  Created new role and department to create high profile celebrity and influencer campaigns to help drive new funding streams, advocacy, and public support for US foreign aid towards the eradication of malaria. SELECT IMPACTS >Created the award-winning Comedy Fights Malaria PSA campaign which engaged 25 diverse actors, musicians, athletes, and comedians garnering 100M+ media impressions. Remained in top 5% of all US public service announcements airplay for 18 months. >Produced Malarious fundraising campaign in partnership with College Humor and 30 celebrities including Chris Pratt, Keenan Thompson, Rainn Wilson, and Ellie Kemper. Viewers gained exclusive access to 24 unique pieces of entertainment content through donations to Malaria No More. >Served as executive producer and booked talent for Hollywood Bites Back featuring comedians including Conan O’Brien, Sarah Silverman, Ed Helms, Kumail Nanjiani, and Ellie Kemper. Raised $500K and generated 25M+ media impressions. >Managed the partnership between MNM and HBO serving as a technical advisor for malaria-themed film Mary & Martha starring Hilary Swank and Brenda Blethen. Secured a $250K donation from HBO. >Engaged and developed Katharine McPhee as an Ambassador through travel to Ghana and Burkina Faso to learn about malaria followed by a media tour that integrated with Season 2 of SMASH. >Developed campaigns and advocacy meetings on Capitol Hill with a wide variety of influencers that included NASCAR drivers, American Idols, Comedians, and NFL players from Africa. Show less



Feeding America

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Head of Entertainment Industry Relations

  • Sep 2005 - Jun 2010

  Created Entertainment Industry Relations Department to bolster fundraising and branding strategy. Built and cultivated Feeding America’s Entertainment Council of 50+ ambassadors including actors, athletes, authors, chefs, and musicians. SELECT IMPACTS >Led 12+ cause marketing campaigns including Beyonce/Hamburger Helper ($1M), David Arquette/Snickers ($500K), Katherine McPhee/Walmart ($1M), Cast of Cougar Town/Cheesecake Factory ($1M), Nick Jonas/Good Charlotte/One Republic/General Mills/Subway/ Biggest Loser ($1.1M) / The Band Perry & Kimberly Williams-Paisley / Kraft ($2M), Bob Dylan/Bob Dylan’s Christmas Album ($1M). >Created rebranding campaign Going Home for Hunger with celebrities visiting their hometowns to spend a day working in hunger relief. Participants included Anne Hathaway, Will Smith, Adrian Grenier, Tyler Perry, Teri Hatcher, Ben Affleck, Matt Damon, Morgan Freeman, and Kimberly Williams & Brad Paisley. Project was funded by Netflix as its first cause marketing campaign which raised $500K+ and garnered 100M+ media impressions. >Executive produced and talent booked the Rock A Little, Feed A Lot concert which raised $10.5M and featured Sheryl Crow, Miley Cyrus, Ben Harper, One Republic and more. Show less



St. Jude Children's Research Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Entertainment Marketing Manager

  • Feb 2004 - Aug 2005

  Created the Hollywood Entertainment Industry Outreach office to engage younger members of the Hollywood/Music industry in the life saving work of St. Jude. SELECT IMPACTS >Engaged Survivor host Jeff Probst as spokesperson for Chili’s Bar & Grill dining program. Initiative raised 22M+ dollars in 4 years and led to funding of a new medical research tower. >Executive produced, talent booked, and fundraised $1M for the annual Runway for Life celebrity fashion show underwritten by Disney, which received more than 200M+ media impressions. >Founding team member that created the Thanks & Giving campaign responsible for celebrity engagement and education. Campaign has thrived for 17+ years and has raised hundreds of millions of dollars to date. Show less



Elizabeth Glaser Pediatric AIDS Foundation

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Special Projects Director

  • 1997 - 2004

  >Spearheaded strategic partnership with CBS Survivor Africa that featured a gratis 5-minute pediatric AIDS integration on an episode watched by 23M viewers. Partnered with host Jeff Probst and creator Mark Burnett to arrange Survivor reward challenge winner to deliver medications to prevent mother to child transmission at Wamba Hospital in Kenya. Secured $15M of donated primetime PSA coverage on CBS. Created the eBay Survivor prop auction which still exists 38 shows season later and raised millions of dollars for pediatric AIDS and cancer. >Created nationwide campus fundraising and awareness programs, which still exist today, across 200+ campuses. Programs raised $2M in the first 2 years. Show less



CAMPUSPEAK

• United States
• Higher Education
• 1 - 100 Employee

• speaker

  • Jan 1992 - Jun 1999

  A founding speaker who spoke at more than 2000 universities, high schools, and youth events focussing on sexual health issues--particularly as it relates to choices made under the influence. Won several awards for my work in this field. A great chapter of my life to connect with over a million students in an upbeat way on challenging topics. A founding speaker who spoke at more than 2000 universities, high schools, and youth events focussing on sexual health issues--particularly as it relates to choices made under the influence. Won several awards for my work in this field. A great chapter of my life to connect with over a million students in an upbeat way on challenging topics.


Sigma Alpha Mu
• United States
• Assistant Executive Director

  • 1985 - 1992