Experience

OtherLevels

• Australia
• Advertising Services
• 1 - 100 Employee

• Principal Consultant - Digital Strategist EMEA

  • Jun 2017 - 6 years 7 months

  London, United Kingdom Working with FTSE 250 brands on digital engagement strategy across: • Mobile Web • Native Apps • DotCom Driving results from anonymous conversions of site and app downloads, through early life conversion to reducing churn of customers utilising multi channel messaging. Also leading the real-time data and delivery initiative at OtherLevels, to deliver contextual personalised messaging in the moment to increase both session metrics and conversion goals.

• Senior Mobile Marketing Manager, EMEA

  • May 2015 - Jun 2017

  London, United Kingdom Leading the OtherLevels Marketing services team in EMEA. Evolving clients customer contact strategies utilising multi channel messaging to increase uplift and ROI.



Paddy Power

• Ireland
• Entertainment Providers
• 700 & Above Employee

• Product and Marketing Manager Special Projects

  • Sep 2014 - Apr 2015

  London, United Kingdom Matrix manage the Roller Casino and Paddy Power Vegas teams to develop an innovative e-gaming mobile iOS proposition supported by an effective mobile marketing strategy.

• Online Marketing Executive - Special Projects

  • Jul 2012 - Dec 2014

  London, United Kingdom Player communications, VIP management, Brand Development,



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• Marketing Executive Student Sport Businesses

  • Sep 2011 - Jul 2012

  Kingston upon Thames, United Kingdom Brand development, web site traffic growth, eCommerce and CRM management.

• Marketing and Web Manager

  • Oct 2010 - Oct 2011

  CMS implementation and management Email Marketing



Edwin Doran Sports Travel

• Tour Operator

  • Sep 2007 - Oct 2010

  Organising sports tours to the four corners of the globe.