Joe D. Ferreira

Head of Digital and Innovation at BlueprintNYC
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Spanish -

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5.0

/5.0
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Melissa Choi

I had the pleasure of working with Joe on many projects over the years that our companies were partnered. In every situation, Joe was thoughtful and conscientious. He has great product sense, and is in tune with user needs. He understands how to optimize for that while working within the limitations of time and development resources, and is great at creatively problem solving! He is a natural leader and always seemed able to focus on what was important and tune out the noise. And Joe is just a joy to be around and work with and brought a passionate and caring energy to everything he did. This easy-going and hard-working gem would be an amazing asset to any company!

Nate Collins

Joe is exceptionally creative and reliable; thus, he was instrumental in solving a lot of our more complex problems. In addition, his natural disposition and care for others made him a tremendous leader in the organization. I would definitely hire him again for a senior leadership position.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital and Innovation
      • Sep 2018 - Present

      • Product owner for bluebird.events, a broadcast, virtual meetings, & events tool. • Sold and managed implementation for Fortune 500 client partners, including Pfizer, Gilead, AZ, & Roche. • Created and led an in-house Development, Product, and Design team. Provides cross-functional leadership to event management, training, and logistics team members. • Acted as lead Product Manager: prioritized initiatives, defined requirements and KPIs. Communicated insights and business imperatives… Show more • Product owner for bluebird.events, a broadcast, virtual meetings, & events tool. • Sold and managed implementation for Fortune 500 client partners, including Pfizer, Gilead, AZ, & Roche. • Created and led an in-house Development, Product, and Design team. Provides cross-functional leadership to event management, training, and logistics team members. • Acted as lead Product Manager: prioritized initiatives, defined requirements and KPIs. Communicated insights and business imperatives to build consensus for product roadmap. Conducted focus groups with client partners. • Acted as lead Program Manager to ensure on-time, on-budget deliveries.

    • Digital Strategist
      • Oct 2016 - Sep 2018

      • Provides strategy with an emphasis on event tech, digital training, and communication plans. • Creates and proposes custom digital solutions in response to need. • Defines metrics and relevant KPIs for continuous improvement. • Direct client contact for sales, proposals, production and execution of solutions. • Consults on UX, UI, & Visual Design for all digital products.

    • Digital Producer
      • Nov 2014 - Oct 2016

      • Acts as client liaison for digital deliverables including: event apps, training modules, digital communications, and custom digital solutions. • Consults on UX designs and strategy.

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Product Development Manager
      • Jul 2012 - Nov 2014

      • Analyzes feasibility and strategic value of proposed products and services • Acts as lead information architect and consults on UX for all digital products. • Negotiates partnerships with third party companies. • Manages efforts to enhance and clean system data. • Routinely trains staff members on new systems.

    • Production Supervisor
      • Oct 2008 - Jun 2012

      • Develops strategies to improve productivity and increase profits. • Oversaw conversion of from long-run supply chain to a print on demand solution. • 230% productivity increase during first year in the position. • Manages pre-press for all Samuel French and Baker’s Plays titles. • Liaisons with authors regarding revisions. • Launched and maintained the first major eBook program for dramatic works. • Judged and selected entries to the Samuel French Off-Off Broadway Short… Show more • Develops strategies to improve productivity and increase profits. • Oversaw conversion of from long-run supply chain to a print on demand solution. • 230% productivity increase during first year in the position. • Manages pre-press for all Samuel French and Baker’s Plays titles. • Liaisons with authors regarding revisions. • Launched and maintained the first major eBook program for dramatic works. • Judged and selected entries to the Samuel French Off-Off Broadway Short Play Festival.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Local Activation Manager
      • Nov 2013 - Oct 2014

      • Freelance / Part-time position. • Manages promotional events for Absolut Vodka and Malibu Rum within the LGBT community. • Acts as lead liaison with local venues to schedule and coordinate events. • Hires, trains, and coordinates brand ambassadors for events throughout New York City. • Freelance / Part-time position. • Manages promotional events for Absolut Vodka and Malibu Rum within the LGBT community. • Acts as lead liaison with local venues to schedule and coordinate events. • Hires, trains, and coordinates brand ambassadors for events throughout New York City.

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Social Media Strategist
      • Nov 2010 - Apr 2011

      Worked with NYSID Communications Director to develop a social media overview for staff. Assisting in the creation of NYSID strategy for Facebook, Twitter, Youtube, & Flickr for the purpose of engaging prospective students, current students, alumni and potential donors. Worked with NYSID Communications Director to develop a social media overview for staff. Assisting in the creation of NYSID strategy for Facebook, Twitter, Youtube, & Flickr for the purpose of engaging prospective students, current students, alumni and potential donors.

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Senior Events Assistant
      • Sep 2006 - Jun 2008

      Planned and executed over 50 stewardship events for donors. Managed and coordinated vendors, guest speakers and performances during events. Served as integral part of five member fundraising staff. Supported Associate Directors through grant research for foundation relations and corporate prospects. Processed gifts and maintained computerized and paper records and file systems. Planned and executed over 50 stewardship events for donors. Managed and coordinated vendors, guest speakers and performances during events. Served as integral part of five member fundraising staff. Supported Associate Directors through grant research for foundation relations and corporate prospects. Processed gifts and maintained computerized and paper records and file systems.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President
      • Sep 2007 - May 2008

      Student run production company with season budget of over $14,000. Coordinated space rental, fundraising endeavors, royalty purchases, board meetings. Supervised all event publicity campaigns. Student run production company with season budget of over $14,000. Coordinated space rental, fundraising endeavors, royalty purchases, board meetings. Supervised all event publicity campaigns.

    • Wardrobe Asst. Head
      • Jun 2005 - May 2008

      Coordinated with all other aspects of production while assisting with the training and supervision of dressing staff and volunteers. Demonstrated fast paced problem solving, exceptional patience and limitless energy to put on show. Coordinated with all other aspects of production while assisting with the training and supervision of dressing staff and volunteers. Demonstrated fast paced problem solving, exceptional patience and limitless energy to put on show.

Education

  • University of California, Davis
    BA, Communication, Dramatic Art
    2004 - 2008

Community

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