Joseph De Rocco
Director, Strategic Accounts at cielo24- Claim this Profile
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Topline Score
Bio
Mark Fink
I worked alongside Joe for three years. During this time, Joe repeatedly proved himself to be a strong sales and tactical leader. He always displayed a structured and holistic focus to his business territory and to the company overall, while remaining sensitive to and aware of people's needs and motivations. Joe routinely displayed a high level of integrity and commitment to internal and external customers; was a strong and confidant communicator; remained open and inquisitive to alternative points of view and; clearly, believed in leading by example. As part of an extremely dynamic business environment, Joe always maintained his poise, objectivity and good judgment amidst countless challenging and changing business situations. In summary, during our time working together, I found Joe to be an outstanding advocate, internally and externally, for our organization; and, a consistently hard working and poised colleague. I would welcome any opportunity to work with him again – and I would encourage any organization with a relevant opportunity to bring him on board.
Tim Chingos
Joe is a fantastic salesman who sells through a consultative approach that demonstrates value around a prospect’s need. His genuine character shines over any trait that might be coupled with a traditional
Mark Fink
I worked alongside Joe for three years. During this time, Joe repeatedly proved himself to be a strong sales and tactical leader. He always displayed a structured and holistic focus to his business territory and to the company overall, while remaining sensitive to and aware of people's needs and motivations. Joe routinely displayed a high level of integrity and commitment to internal and external customers; was a strong and confidant communicator; remained open and inquisitive to alternative points of view and; clearly, believed in leading by example. As part of an extremely dynamic business environment, Joe always maintained his poise, objectivity and good judgment amidst countless challenging and changing business situations. In summary, during our time working together, I found Joe to be an outstanding advocate, internally and externally, for our organization; and, a consistently hard working and poised colleague. I would welcome any opportunity to work with him again – and I would encourage any organization with a relevant opportunity to bring him on board.
Tim Chingos
Joe is a fantastic salesman who sells through a consultative approach that demonstrates value around a prospect’s need. His genuine character shines over any trait that might be coupled with a traditional
Mark Fink
I worked alongside Joe for three years. During this time, Joe repeatedly proved himself to be a strong sales and tactical leader. He always displayed a structured and holistic focus to his business territory and to the company overall, while remaining sensitive to and aware of people's needs and motivations. Joe routinely displayed a high level of integrity and commitment to internal and external customers; was a strong and confidant communicator; remained open and inquisitive to alternative points of view and; clearly, believed in leading by example. As part of an extremely dynamic business environment, Joe always maintained his poise, objectivity and good judgment amidst countless challenging and changing business situations. In summary, during our time working together, I found Joe to be an outstanding advocate, internally and externally, for our organization; and, a consistently hard working and poised colleague. I would welcome any opportunity to work with him again – and I would encourage any organization with a relevant opportunity to bring him on board.
Tim Chingos
Joe is a fantastic salesman who sells through a consultative approach that demonstrates value around a prospect’s need. His genuine character shines over any trait that might be coupled with a traditional
Mark Fink
I worked alongside Joe for three years. During this time, Joe repeatedly proved himself to be a strong sales and tactical leader. He always displayed a structured and holistic focus to his business territory and to the company overall, while remaining sensitive to and aware of people's needs and motivations. Joe routinely displayed a high level of integrity and commitment to internal and external customers; was a strong and confidant communicator; remained open and inquisitive to alternative points of view and; clearly, believed in leading by example. As part of an extremely dynamic business environment, Joe always maintained his poise, objectivity and good judgment amidst countless challenging and changing business situations. In summary, during our time working together, I found Joe to be an outstanding advocate, internally and externally, for our organization; and, a consistently hard working and poised colleague. I would welcome any opportunity to work with him again – and I would encourage any organization with a relevant opportunity to bring him on board.
Tim Chingos
Joe is a fantastic salesman who sells through a consultative approach that demonstrates value around a prospect’s need. His genuine character shines over any trait that might be coupled with a traditional
Experience
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cielo24
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United States
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Media Production
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1 - 100 Employee
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Director, Strategic Accounts
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Feb 2017 - Present
cielo24 provides high quality video data extracted from captions and transcriptions to drive greater value from video content assets. cielo24 provides high quality video data extracted from captions and transcriptions to drive greater value from video content assets.
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CJ
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United States
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Advertising Services
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700 & Above Employee
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Sales Director- Strategic/Enterprise, East
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Sep 2013 - 2017
The leading affiliate solution in the world providing a simple, scalable, reliable performance marketing solution to drive affordable revenue growth. The leading affiliate solution in the world providing a simple, scalable, reliable performance marketing solution to drive affordable revenue growth.
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Dalet Flex
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United Kingdom
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Software Development
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1 - 100 Employee
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Account Executive
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Mar 2012 - Sep 2013
Every Screen Personalized! Ooyala powers personalized video viewing experiences across all streams to drive revenue for leading publishers, online media companies, broadcasters, and consumer brands. Every Screen Personalized! Ooyala powers personalized video viewing experiences across all streams to drive revenue for leading publishers, online media companies, broadcasters, and consumer brands.
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Cava Capital
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Advisor (Project Based)
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Nov 2011 - Mar 2012
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Zuberance, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Sales Director, North East
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Jan 2011 - Jul 2011
Zuberance is an award winning WOM/Social media marketing company that identifies your Brand Advocates, mobilizes them to spread positive WOM and boost sales at scale, and tracks the results in real time. Zuberance is an award winning WOM/Social media marketing company that identifies your Brand Advocates, mobilizes them to spread positive WOM and boost sales at scale, and tracks the results in real time.
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Director of Client Services
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May 2008 - Jan 2011
NAIL is a boutique media planning and buying agency specializing in emerging national brands. Responsibilities include planning and buying in the digital and traditional spaces, evaluating new ad technologies, servicing and strengthening client relationships, managing buyers and assistants, and new business development. Digital Planning and Buying Client Management New Business Development NAIL is a boutique media planning and buying agency specializing in emerging national brands. Responsibilities include planning and buying in the digital and traditional spaces, evaluating new ad technologies, servicing and strengthening client relationships, managing buyers and assistants, and new business development. Digital Planning and Buying Client Management New Business Development
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Account Executive
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Dec 2001 - Apr 2008
CBS Television Sales is an ‘owned and operated’ sales firm that represented affiliates in over ten major national cities. Responsibilities were sales with an emphasis on superior customer service. •Top billing sales executive on the West Team five years running. Beat revenue goals every year selling a total of $60M in advertising. •Designed, crafted, and closed customized sports and special opportunities that totaled more than $1M in additional revenue. •Created new business opportunities and developed the web market by selling video, display, sponsorship, and microsite assets on CBS station websites to major clients including General Mills, Subaru, and Mervyns. Had more success than any other account executive. •Built strong relationships and administered extensive trade affiliations between stations and selected agencies helping CBS to earn $25M from additional billing. •Trained assistants and provided guidance to junior sales reps. Show less
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Petry Television
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Account Executive/Group Sales Manager/Director of Sales
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Jun 1997 - Nov 2001
Petry is a select-list independent rep firm. After starting as a senior level account executive, I moved through two management positions ultimately managing the sales for the top-billing team in the country. Responsibilities expanded to include training, sales promotion, budgeting, high-level customer service, and research oversight. •Managed seven sales people with yearly billing exceeding $57M to rank at the top of the company. •Led sales effort for team stations with responsibility for sixteen outer offices. •Developed and implemented Olympics Sales Contest that produced over $15M in billing. •Improved employee motivation and performance by creating and running internal sales training seminars. •Worked closely with research department to produce exciting, relevant sales tools that successfully supported sales effort. •Awarded “Circle of Excellence” for outstanding leadership. Show less
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Account Executive
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Sep 1986 - Aug 1997
The positions at both HRP and Katz featured the same sets of responsibilities with an emphasis on sales, new business development, client service, and research. •Consistently recognized for outstanding sales performance. •Represented television stations in small, medium, and large markets. •Developed additional billing by selling sponsorship of local market sports franchises. •Maximized client stations’ revenue potential by advising them on their pricing and inventory issues and decisions. •Improved quality of client service by using a variety of quantitative and qualitative research tools (Nielsen, Arbitron, Leigh-Stowell, and Scarborough) to position assets. •Contributed ideas for sales and marketing materials. Show less
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Education
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1981 - 1983
Trinity College-Hartford
BA, Economics -
Northwestern University
