Joe Buchanan

Ad Campaign Manager at Ad Placement Partners
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Contact Information
us****@****om
(386) 825-5501
Location
Orem, Utah, United States, US
Languages
  • Spanish Limited working proficiency

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Ad Campaign Manager
      • Jun 2022 - Present

      • Strategically prioritized ad buys for our team during the 2022 election cycle • Contributed to all political candidate verification processes • Proficient in setting up ad accounts and acquiring client page access on Facebook • Established and maintained multiple vendor contacts for pacing, audience targeting, and billing requirements • Proficient in configuring programmatic ads via StackAdapt, as well as managing search ads on Google and Facebook • Strategically prioritized ad buys for our team during the 2022 election cycle • Contributed to all political candidate verification processes • Proficient in setting up ad accounts and acquiring client page access on Facebook • Established and maintained multiple vendor contacts for pacing, audience targeting, and billing requirements • Proficient in configuring programmatic ads via StackAdapt, as well as managing search ads on Google and Facebook

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 2022 - Jun 2022

      • Updated social media platforms with latest news and corporate details

    • Onboarding Specialist
      • Jul 2021 - May 2022

      • Educated clients on new products or services to increase customer engagement with brand.• Effectively oversaw onboarding for 379 properties, contributing to an approximate monthly revenueof $27,609• Designed training sessions for Opiniion software, tailored to Property Managers and other PropertyLeaders

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Freelance Marketing
      • Jan 2022 - Feb 2022

      • Collaborated with owner to formulate targeted advertising strategies for key customer demographics • Led end-to-end campaign development and result tracking • Utilized Facebook Ads to reach 14,800 potential clients, achieving a cost of $33.60 per lead • Collaborated with owner to formulate targeted advertising strategies for key customer demographics • Led end-to-end campaign development and result tracking • Utilized Facebook Ads to reach 14,800 potential clients, achieving a cost of $33.60 per lead

    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Account Manager
      • Feb 2021 - Jun 2021

      • Directed Klaviyo email campaigns, resulting in $32,875 revenue • Implemented the GRIN influencer management software, enhancing communication with influencers and driving growth • Managed and grew a roster of 50+ influencers for Staunch Nation, resulting in a 32% increase in brand influencers • Oversaw 4 Amazon campaigns, yielding a cumulative revenue of $9,714 while maintaining an ad spend of $864.79 • Executed and managed 5 sales campaigns resulting in a total of $14,317 in revenue and 192 orders • Contributed to generating a total revenue of $125,406.28 through Shopify • Successfully orchestrated an influencer event in California featuring Calum Von Moger Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Marketing Specialist
      • Aug 2020 - Nov 2020

      • Handled organic posts via tools: Buffer, Agorapulse, and Creator Studio • Conducted daily, weekly, and monthly KPI analysis for targeted content optimization • Achieved over 300% engagement growth on Instagram and over 80% on Facebook • Handled organic posts via tools: Buffer, Agorapulse, and Creator Studio • Conducted daily, weekly, and monthly KPI analysis for targeted content optimization • Achieved over 300% engagement growth on Instagram and over 80% on Facebook

Education

  • Brigham Young University - Idaho
    Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services
    2016 - 2020

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