Joe Buchanan
Ad Campaign Manager at Ad Placement Partners- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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Ad Placement Partners
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United States
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Advertising Services
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1 - 100 Employee
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Ad Campaign Manager
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Jun 2022 - Present
• Strategically prioritized ad buys for our team during the 2022 election cycle • Contributed to all political candidate verification processes • Proficient in setting up ad accounts and acquiring client page access on Facebook • Established and maintained multiple vendor contacts for pacing, audience targeting, and billing requirements • Proficient in configuring programmatic ads via StackAdapt, as well as managing search ads on Google and Facebook • Strategically prioritized ad buys for our team during the 2022 election cycle • Contributed to all political candidate verification processes • Proficient in setting up ad accounts and acquiring client page access on Facebook • Established and maintained multiple vendor contacts for pacing, audience targeting, and billing requirements • Proficient in configuring programmatic ads via StackAdapt, as well as managing search ads on Google and Facebook
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Opiniion Inc.
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United States
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Software Development
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1 - 100 Employee
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Marketing Coordinator
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Jan 2022 - Jun 2022
• Updated social media platforms with latest news and corporate details
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Onboarding Specialist
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Jul 2021 - May 2022
• Educated clients on new products or services to increase customer engagement with brand.• Effectively oversaw onboarding for 379 properties, contributing to an approximate monthly revenueof $27,609• Designed training sessions for Opiniion software, tailored to Property Managers and other PropertyLeaders
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Oasis
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United States
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Internet Publishing
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1 - 100 Employee
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Freelance Marketing
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Jan 2022 - Feb 2022
• Collaborated with owner to formulate targeted advertising strategies for key customer demographics • Led end-to-end campaign development and result tracking • Utilized Facebook Ads to reach 14,800 potential clients, achieving a cost of $33.60 per lead • Collaborated with owner to formulate targeted advertising strategies for key customer demographics • Led end-to-end campaign development and result tracking • Utilized Facebook Ads to reach 14,800 potential clients, achieving a cost of $33.60 per lead
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eSupplements.com
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Health, Wellness & Fitness
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1 - 100 Employee
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Account Manager
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Feb 2021 - Jun 2021
• Directed Klaviyo email campaigns, resulting in $32,875 revenue • Implemented the GRIN influencer management software, enhancing communication with influencers and driving growth • Managed and grew a roster of 50+ influencers for Staunch Nation, resulting in a 32% increase in brand influencers • Oversaw 4 Amazon campaigns, yielding a cumulative revenue of $9,714 while maintaining an ad spend of $864.79 • Executed and managed 5 sales campaigns resulting in a total of $14,317 in revenue and 192 orders • Contributed to generating a total revenue of $125,406.28 through Shopify • Successfully orchestrated an influencer event in California featuring Calum Von Moger Show less
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Dowdle Folk Art
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United States
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Manufacturing
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1 - 100 Employee
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Social Media Marketing Specialist
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Aug 2020 - Nov 2020
• Handled organic posts via tools: Buffer, Agorapulse, and Creator Studio • Conducted daily, weekly, and monthly KPI analysis for targeted content optimization • Achieved over 300% engagement growth on Instagram and over 80% on Facebook • Handled organic posts via tools: Buffer, Agorapulse, and Creator Studio • Conducted daily, weekly, and monthly KPI analysis for targeted content optimization • Achieved over 300% engagement growth on Instagram and over 80% on Facebook
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Education
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Brigham Young University - Idaho
Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services