Experience

Aible

• Australia
• Software Development
• 1 - 100 Employee

• Product Manager & Head of UI/UX

  • Oct 2022 - Present

• Head of UI/UX

  • Oct 2019 - Nov 2022



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Lead UI/UX Designer

  • Jul 2018 - Oct 2019

  - Designed and lead the vision for a model operationalization workflow (model validation, deployment, monitoring and management) with Einstein Discovery - Guided the Einstein Prediction Builder team through a new model creation workflow redesign after their primary designer left

• Senior User Interface Designer

  • Sep 2016 - Oct 2019

  - Designed and launched Einstein Data Insights- Redesigned and launched the Einstein Discovery data exploration experience. This complete redesign improved wayfinding, navigation and insight clarity.



BeyondCore

• United States
• Information Services
• 1 - 100 Employee

• UI Designer

  • Apr 2015 - Sep 2016

  BeyondCore is a small and fast moving startup that is building a B2B application focused on automating the world of data analytics. Being the sole designer at a startup has afforded me the opportunity to work on every aspect of the product design and establish a culture of design. I have had the opportunity to create a user centered redesign of two products from the ground up. The user testing sessions were conducted to identify the target market, establish their needs and identify opportunities within the product. Throughout this process I have worked closely with the developers to create a pattern library and design language that speeds up their process and removes the need to rely on a designer for most basic design needs. Other accomplishments have been project managing the relaunch of the marketing website, implementation of a design language by adopting tools that quickly convey design principles to stakeholders, development of the user personas, and the migration of the web application to a responsive framework.



TASER International

• United States
• Public Safety
• 100 - 200 Employee

• Marketing & Web Design

  • 2011 - Jan 2015

  TASER International is a world leader in law enforcement technological solutions. TASER seeks to provide effective and innovative digital tools through cutting edge user research and design. Accomplishments: • Assisted in planning, developing, and launching over 10 international sites based on the current US website. • Implemented an automated marketing platform (Marketo) and created email marketing plans that catered to B2B, B2C, and international markets • Researched and developed personas for target demographics • Decreased page size to increase load time by ~ 25%. Managed the transition to a modern and lightweight video player to showcase our most valuable assets on the web. This increased time on page of most video assets by over 20%. • Analyzed the web trends and spearheaded improvements that impacted our targeted demographics. Improved product page layouts that increased time of page by >20%. Optimized user flows and form layout to increase form conversion by >10%. Used A/B testing and click tracking tools to analyze user intentions and increase conversion rates. • Currently coordinating a cross-departmental redesign of TASER.com through requirement gathering, user testing and content first design processes User interface research and design ( UI / UX ), web design, front-end development, email marketing, digital project management



Gecko Designs

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing & Web Design

  • Jan 2011 - Sep 2011

  A small and agile team providing custom web and print design solutions for companies across the US. Sills - User interface research and design ( UI / UX ), print design A small and agile team providing custom web and print design solutions for companies across the US. Sills - User interface research and design ( UI / UX ), print design