Experience

Nottinghamshire County Cricket Club

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Head of Marketing & Communications

  • Mar 2023 - Present

  Nottingham, England, United Kingdom



Self-employed

• Real Estate
• 1 - 100 Employee

• Commercial & Marketing Consultant

  • Nov 2022 - Feb 2023

  Provided commercial and marketing consultancy to a number of businesses in the sports and events sectors.



Rutland Cycling

• United Kingdom
• Retail
• 1 - 100 Employee

• Commercial Manager

  • Oct 2021 - Oct 2022

  Leicestershire, England, United Kingdom Responsible for driving rapid growth across all trading channels comprising 13 stores, online and digital sales leading a category management team of 7 and procurement team of 3 to deliver the commercial strategy for the business, maximising revenue, GP£ and GP% and managing stock against agreed targets and budgets. In FY 2022 generated £25m turnover, gross profit of £9m and increased sell through across the whole business from 24% - 45%. I work with over 250 suppliers, stores and… Show more Responsible for driving rapid growth across all trading channels comprising 13 stores, online and digital sales leading a category management team of 7 and procurement team of 3 to deliver the commercial strategy for the business, maximising revenue, GP£ and GP% and managing stock against agreed targets and budgets. In FY 2022 generated £25m turnover, gross profit of £9m and increased sell through across the whole business from 24% - 45%. I work with over 250 suppliers, stores and partners to maximise commercial revenue through the co-ordination of store and digital marketing activities, and I am responsible for the continual improvement of internal processes, by working in collaboration with Stores, Digital Sales, Marketing, Ecommerce, Admin and Supply Chain divisions. Show less



LizHobbsGroup

• United Kingdom
• Events Services
• 1 - 100 Employee

• Head of Sales and Marketing

  • Apr 2015 - Sep 2021

  Newark Responsible for leading the Commercial and Marketing operation for the countries leading promoter and producer of outdoor concerts. Negotiating and contracting venues for national music tours and one off events, leading the marketing and commercial teams to deliver creative marketing campaigns with a view to maximising ticket sales and driving commercial secondary revenue streams (advertising and sponsorship, hospitality and F&B). Proactively seek new business opportunities… Show more Responsible for leading the Commercial and Marketing operation for the countries leading promoter and producer of outdoor concerts. Negotiating and contracting venues for national music tours and one off events, leading the marketing and commercial teams to deliver creative marketing campaigns with a view to maximising ticket sales and driving commercial secondary revenue streams (advertising and sponsorship, hospitality and F&B). Proactively seek new business opportunities, commercialise existing events and develop the marketing department as a fee earning centre. Show less



Nottingham Forest FC

• United Kingdom
• Spectator Sports
• 200 - 300 Employee

• Operations Manager

  • May 2013 - Apr 2015

  Nottingham, United Kingdom Generated organic growth in ticketing, hospitality, merchandising and sponsorship revenue over the period, and also led on initiatives such a new ticket system, LED digital advertising boards and giant screens, international broadcast rights and hospitality area refurbishments.

• Commercial Manager

  • Mar 2011 - May 2013

  Nottingham, United Kingdom Managed a team of four with the overall aim of maximising the commercial revenue through sponsorship, partnerships, advertising and hospitality. Key achievements include: • Main club sponsorship season 2012/13 (£200,000) with a local Nottingham business, John Pye and Sons whilst the club was still going through a period of uncertainty around new ownership • Club partnership agreements of £150,000 • Seasonal and match day hospitality sales of approximately £1 million • Annual… Show more Managed a team of four with the overall aim of maximising the commercial revenue through sponsorship, partnerships, advertising and hospitality. Key achievements include: • Main club sponsorship season 2012/13 (£200,000) with a local Nottingham business, John Pye and Sons whilst the club was still going through a period of uncertainty around new ownership • Club partnership agreements of £150,000 • Seasonal and match day hospitality sales of approximately £1 million • Annual advertising revenue of over £400,000 • Developed and improved the commercial brand and communications • Procured, installed and monetised digital LED perimeter advertising and two giant screens The Mist – Presenter of ‘The Mist’, on Forest’s online TV station. Match Day PA Announcer – During the 2008/09 season I was the match day PA.

• Marketing Manager

  • Oct 2006 - Mar 2011

  Nottingham, United Kingdom Marketing Manager for Nottingham Forest FC. Reporting to the Chief Executive, Financial Director and the Operations Manager, I had complete control for the marketing of Nottingham Forest managing a department of three. I was part of the 2018 bid team for the World Cup for Nottingham and I event managed the FA Women's Cup Final which took place at The City Ground on May 3rd 2010.



Nottingham Forest Community Trust

• Non-profit Organizations
• 1 - 100 Employee

• Trustee

  • May 2013 - Apr 2015

  Nottingham, United Kingdom Trustee on the Board of Trustees for the Nottingham Forest in the Community Charitable Trust offering Commercial and Marketing advice to the operation of the charity, ensuring a strong link between the Club and the community.



The CLA

• United Kingdom
• Farming
• 1 - 100 Employee

• Site Team

  • Jun 2002 - Aug 2006

  United Kingdom Summer job where I worked as part of the site team responsible for the set up and break down of the CLA Game Fair - the largest countryside event in Europe which took place at Harewood House - Leeds, Blenheim Palace - Woodstock (Oxford), Broadlands - Hampshire and Belvoir Castle - Grantham.



PA Media

• South Africa
• Publishing
• 1 - 100 Employee

• Football Live Operative

  • Sep 2000 - May 2002

  Howden, England, United Kingdom Providing live match stats and data for various football outlets, including Sky Sorts, BBC and Club run websites and text commentary services.