Experience

Peak Community

• United States
• Advertising Services
• 1 - 100 Employee

• Member

  • Aug 2023 - Present

  An invite-only community specifically designed for the best marketers and marketing leaders to connect and get 1% better each week.



RevGenius

• United States
• Think Tanks
• 500 - 600 Employee

• Member

  • Apr 2023 - Present



NoGood

• United States
• Advertising Services
• 1 - 100 Employee

• Growth Marketing Analyst

  • Jul 2022 - Feb 2023

  • Omnichannel Growth Marketing Analyst with a focus on Paid Search • Managed SEM campaigns across platforms including Google Search, Bing, and YouTube, driving profitable ROAS in alignment with client KPIs. • Spearheaded campaign setup, strategy, and optimization, leading to enhanced visibility and conversion rates for D2C and B2B SaaS clientele. • Delivered comprehensive keyword research, discerning high-opportunity keywords while working collaboratively with SEO specialists. •… Show more • Omnichannel Growth Marketing Analyst with a focus on Paid Search • Managed SEM campaigns across platforms including Google Search, Bing, and YouTube, driving profitable ROAS in alignment with client KPIs. • Spearheaded campaign setup, strategy, and optimization, leading to enhanced visibility and conversion rates for D2C and B2B SaaS clientele. • Delivered comprehensive keyword research, discerning high-opportunity keywords while working collaboratively with SEO specialists. • Synthesized cross-channel data insights to pinpoint optimization avenues; subsequently executed test recommendations, pushing best-in-industry performance. • Collaborated with branding and creative teams to curate high-engagement ad assets adhering to client branding guidelines; ensured ads' alignment across Search, Display, YouTube, and Paid Social. • Instituted A/B tests for ad copy variations, landing page performance, and diverse campaign facets, optimizing for peak engagement and conversion. • Utilized AI tools, including Google BARD and ChatGPT, to sharpen copywriting and foster strategic perspectives, complementing growth-focused digital marketing strategies. • Acted as a pivotal bridge between growth strategists, community managers, and channel managers, demystifying data to drive results-oriented marketing campaigns and growth experiments. • Ensured proper event tagging, event setup, and seamless reporting structures, making data-driven recommendations to bolster the client's bottom-funnel performance. •Proficient in tools such as Google Analytics UA/GA4, Google Tag Manager, SimilarWeb, SEMrush, Ahrefs, and MOZ for in-depth research, analysis, and campaign enhancement. Show less



LocaliQ | USA TODAY NETWORK

• United States
• Advertising Services
• 700 & Above Employee

• Digital Marketing Specialist

  • Apr 2021 - Jul 2022

  Indianapolis, Indiana, United States • Managed and optimized digital ad campaigns, driving customer retention and revenue growth. • Partnered with Sales, Support, and Strategy teams to craft and implement tailored digital marketing plans. • Provided expert insights on digital advertising to the sales team, aligning with market and client demands. • Delivered detailed performance reports, identifying areas for improvement and client successes. • Identified upsell and cross-sell opportunities to maximize revenue and meet… Show more • Managed and optimized digital ad campaigns, driving customer retention and revenue growth. • Partnered with Sales, Support, and Strategy teams to craft and implement tailored digital marketing plans. • Provided expert insights on digital advertising to the sales team, aligning with market and client demands. • Delivered detailed performance reports, identifying areas for improvement and client successes. • Identified upsell and cross-sell opportunities to maximize revenue and meet client objectives. • Conducted pre-sale audits, assessing gaps in clients' digital strategies to offer holistic solutions. • Leveraged tools like Google Analytics, Salesforce, and Madmin Dashboard for comprehensive campaign analytics and strategic decisions. • Ensured precise campaign setup and tracking, collaborating with fellow DMEs for cohesive campaign monitoring. • Efficiently managed multiple projects, always meeting performance goals and deadlines. • Collaborated with external vendors for optimization, troubleshooting, and enhanced performance reporting. • Facilitated seamless communication across departments to ensure campaign success and optimization. Show less



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• Campaign Manager

  • Oct 2019 - Apr 2021

  Fort Myers, Florida

• Associate Campaign Manager

  • Apr 2019 - Oct 2019

  Fort Myers, Florida • Experienced in managing programmatic advertising campaigns using Google Ad Manager, MediaMath, and Simpli.fi Programmatic Demand Side Platforms (DSPs) • Successfully executed various programmatic marketing campaigns, including audience-based targeting, geofencing, email and website retargeting, OTT/CTV, and address list targeting. • Ensured campaign delivery and monitored performance to meet KPIs and spend goals, making data-driven optimizations in bids, impression capping, targeting… Show more • Experienced in managing programmatic advertising campaigns using Google Ad Manager, MediaMath, and Simpli.fi Programmatic Demand Side Platforms (DSPs) • Successfully executed various programmatic marketing campaigns, including audience-based targeting, geofencing, email and website retargeting, OTT/CTV, and address list targeting. • Ensured campaign delivery and monitored performance to meet KPIs and spend goals, making data-driven optimizations in bids, impression capping, targeting, and overall strategy. • Analyzed and reported on campaign performance, identifying trends and optimizing spend to maximize results. • Built custom-targeted audiences utilizing both 3rd party and 1st party data, and developed pixel-tracking solutions for more effective campaign tracking. • Collaborated with cross-functional teams to troubleshoot issues, confirm ad campaign materials, and develop new strategies. • Mentored and assisted team members in setting up and launching successful ad campaigns.



@BMWM_Insta

• Owner

  • Dec 2016 - Jul 2020

  United States • Established @BMWM_Insta; one of the fastest growing & largest US based UGC BMW Instagram pages attaining 390,000 followers since inception to the time of sale • Decrypted the algorithm by identifying viral posts using engagement networks • Creating engaging, creative captions to maintain high engagement rate and fast growth • Marketing advertising space to small brand advertisers, negotiating prices and minimizing losses • Assisting clients with ad delivery solutions - developing… Show more • Established @BMWM_Insta; one of the fastest growing & largest US based UGC BMW Instagram pages attaining 390,000 followers since inception to the time of sale • Decrypted the algorithm by identifying viral posts using engagement networks • Creating engaging, creative captions to maintain high engagement rate and fast growth • Marketing advertising space to small brand advertisers, negotiating prices and minimizing losses • Assisting clients with ad delivery solutions - developing effective advertisement captions, campaigns and scheduling. • Established and managed ad client accounts, encouraging client retention • Sold to private investor Show less



The Club at Barefoot Beach

• Food Runner

  • Sep 2016 - Aug 2017

  Bonita Springs, Florida • Ensured order accuracy and timely preparation • Provided supervision and coordination of some kitchen activities • Trained new staff members in back of house procedures providing them with the big picture of back of the house operations