Experience

Neuromod Devices

• Ireland
• Medical Device
• 1 - 100 Employee

• Head of Communications

  • Nov 2022 - Present

  Simplifying neuroscience. Simplifying neuroscience.



Blueface, a Comcast Business Company

• Ireland
• Telecommunications
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2018 - Jan 2023

  Managing a team of senior professionals with the responsibility of creating and executing Blueface, a Comcast Business Company's marketing strategy in Europe and Asia Pacific.– Crafting content for Blueface and global wholesale partners with the aim of attracting new B2B and white-label customers and expediting their Hosted UC market entry.– Coordinating remote and in house team meetings, competitive analysis, industry trends research and distribution helpful tools to the greater Blueface team.– Working across departments to create collateral distribution and document control processes. The goal of this is to enable rapid syndication of critical documentation and marketing collateral.– White-label marketing collateral includes blogs, ebooks, event-specific collateral, website content, video content, infographics, reports and industry pieces.– Direct lead generation and sales and marketing knowledge transfer.– Redeveloping Blueface.com to reflect strategic shift, drastically improve site speed, enhance UX and increase lead gen. The new website allowed dynamic lead qualification content creation.– Identifying, attending and exhibiting at wholesale events as well as travelling to meet with prospective wholesale clients.– Technical and commercial writing. Additionally, I am responsible for creating a modular tender-response knowledge base to decrease overall resources and time needed for submission.– Multi-lingual website management.– Third party services management including marketing agencies, news media, freelancers, internship recruitment companies and software accounts.– Blueface Unified Communications Platform product customer feedback and roadmap input.– Testimonial and case study acquisition.– HR Processes: Recruitment, job advertisement copy, hiring software platform management, digital recruitment content and staff development.– Health training content creation, accreditation and staff training.– Acquisition project and brand redevelopment. Show less

• Content Manager

  • May 2017 - Jan 2023

  Creating multi-channel content to grow Blueface and Star2Star's brand, leads and internal collaboration. Working with a talented, multi-lingual marketing team. Responsible for European content strategy, copywriting and relief graphic design. – End-to-end content control from conception to distribution.– eBooks, website copy, press, blogs, podcasts, and video.– Reviewing and making amendments to all company collateral.– Redeveloping Blueface.com using SEO best practices and A/B test refinement.– 2018 BCT Report: Lead author, researcher, slides and speaking role.– Preparing detailed project briefs to ensure timely, accurate content delivery.– White-label marketing and sales collateral to ensure partners rapid speed-to-sell.– Crafting newsworthy stories to increase media brand engagement.– Cultivating a content-driven sales culture, aligning content to the sales funnel.– Content syndication for Blueface / S2S’s European and US territories. – Cross company training to encourage collaboration with marketing.– Graphic design relief to ensure consistent content production.– Public relations and third party content. Show less



Code Institute

• Ireland
• Higher Education
• 200 - 300 Employee

• Content Manager

  • Jun 2016 - May 2017

  Established in 2015, Code Institute is dedicated to bridging the global coding skills gap and the productivity gap between technical and non-technical professionals. My Role. Working in a lean cross-collaborative team to establish Code Institute as a global thought-leader in technical education. – Developing a multi-channel content strategy for multiple products across a global partner network. – eBooks, landing pages, press releases, blogs, webinars etc. – End-to-end content control from creation to user via Wordpress. – Defining Code Institute’s corporate tone of voice. – Refining project briefs to ensure timely content delivery. – Automating tertiary processes to enable higher productivity. – Redesigned Code Institute's website – Saving significant recruitment overheads with in-house 'content-based' recruiting. Show less



Digital Marketing Institute

• Ireland
• Higher Education
• 700 & Above Employee

• Digital Marketing Executive

  • Mar 2016 - May 2016

  The Digital Marketing Institute is the global certification standard in digital education. To date, over 17,000 people in 80 countries have graduated with a Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. Duties Increasing student engagement and optimising marketing processes leading to an expanded role at Code Institute. – Email marketing (B2C & B2B) via MailChimp. – Copywriting, technical writing / visual content creation. – Live coverage from digital conferences. – Created “Student Testimonial Request” template. – Prescribed written tone and voice style guidelines. – Developed social community engagement templates. – 127% Twitter Engagement boost over two months. Show less



Farmer Browns

• Beggar's Bush

• Public Relations

  • Sep 2015 - Jan 2016

  Farmer Browns is an award-winning eatery located in Beggar's Bush famed for their burgers, brunch and bohemian backdrop. Opened in 2012, in the past year the quirky burger bistro has opened a new branch and won an award for Best Brunch in Dublin in Lovin'​ Dublin's Finest Awards. – Social media & community management. – Promotional design work. – Marketing collateral creation (traditional and digital). – Charity Initiatives including Warmth for Warmth with Dublin Simon. – General Public Relations. – Implemented Zomato's EOD System. – Award push that resulted in Farmer Browns winning Best Brunch in Dublin. Show less



☘️

• Media Production
• 1 - 100 Employee

• Sub Editor

  • Apr 2015 - Oct 2015

  After a successful journalism stint, I returned to the Irish Daily Star as a Sub-Editor. My daily duties included; — Subbing copy for print and online edition of the Irish Daily Star. — Working collaboratively using Adobe InDesign and InCopy. — Headline writing & narrative direction. — Tailoring news stories and press releases to suit Irish Daily Star readership. After a successful journalism stint, I returned to the Irish Daily Star as a Sub-Editor. My daily duties included; — Subbing copy for print and online edition of the Irish Daily Star. — Working collaboratively using Adobe InDesign and InCopy. — Headline writing & narrative direction. — Tailoring news stories and press releases to suit Irish Daily Star readership.



Bray Wanderers FC

• Bray, Co. Wicklow

• Public Relations

  • Apr 2013 - Apr 2014

  Bray Wanderers provided a creative environment for learning and development. With little marketing budget I was tasked with thinking creatively to improve the supporter experience. Initiatives, charity partnerships, community and social media engagement and bridged the financial gap, increasing franchise awareness. — Reporting: Team news, previews and reviews inc. live match reporting via Twitter. — Community: Player attendances, kids’ training, partnerships to enhance the club. — Tickets: Introduced the Half-Season Ticket to bolster a late season revenue stream. — The LOI: Working with other teams to raise home and away attendances. — Charity: Worked to establish a partnership w/ special needs athletic club, Bray Lakers. Show less



☘️

• Media Production
• 1 - 100 Employee

• Journalist / Content Manager

  • Jan 2013 - Jun 2013

  Sport: Covered the 2013 NFL Playoffs & StarBET Soccer Culture: Writing about gigs, films, theatre, book and more. Lifestyle: Human interest and general lifestyle features. Stories were usually accompanied by subject-matter celebrity interviews, shaping the narrative of the piece. I was also responsible for creating and distributing extra web-content for the Irish Daily Star's online platforms via Wordpress. The Irish Daily Star's main product is print, as a result there was limited pieces available for their online platform. Analytics and editorial judgement were key in deciding what stories to post. Show less



Ipsos ASI

• Blackrock, Dublin

• Telephone Interviewer/General Admin

  • Oct 2008 - Oct 2009

  Telephone interviewing entailed using provided sample to achieve target quotas. Interviewers are appraised quarterly to determine their level of pay (1-3). Ipsos appraisal is based on strike-rates (targets), quality of completed interviews and punctuality/reliability. I reached level 3, remained for a few months and left to pursue academia. Telephone interviewing entailed using provided sample to achieve target quotas. Interviewers are appraised quarterly to determine their level of pay (1-3). Ipsos appraisal is based on strike-rates (targets), quality of completed interviews and punctuality/reliability. I reached level 3, remained for a few months and left to pursue academia.