Joe Morrill

CEO/President at Sensors, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Ann Arbor, US

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Experience

    • United States
    • Measuring and Control Instrument Manufacturing
    • 1 - 100 Employee
    • CEO/President
      • Aug 2015 - 8 years 5 months

      Saline, MI Sensors was founded over 50 years ago in the gas analysis business and over the past 20 years has grown into the global leader in the design, manufacture, and delivery of Portable Emissions Measurement Systems (or PEMS) for real world driving emissions, in lab applications, and a broad range of fuel-economy testing services. Principal executive officer - responsible for all aspects of the Corporation with primary responsibility to steer Sensors into their next phase of strategic growth… Show more Sensors was founded over 50 years ago in the gas analysis business and over the past 20 years has grown into the global leader in the design, manufacture, and delivery of Portable Emissions Measurement Systems (or PEMS) for real world driving emissions, in lab applications, and a broad range of fuel-economy testing services. Principal executive officer - responsible for all aspects of the Corporation with primary responsibility to steer Sensors into their next phase of strategic growth while invigorating their market leadership position and returning significant bottom line contribution to the company. Reporting to the Board of Directors. Show less

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 500 - 600 Employee
    • Vice-President of Sales and Marketing
      • Nov 2009 - Aug 2015

      Buffalo, New York Led global team of sales & marketing directors and international managing directors responsible for the strategic planning, policy deployment, and execution to achieve year over year growth goals. Management team member responsible for all aspects of PCB's sales & marketing including policy development and deployment for all divisions necessary to secure and deliver double digit growth. Reporting directly to CEO. Responsible for consolidated sales worldwide - includes over 150 direct… Show more Led global team of sales & marketing directors and international managing directors responsible for the strategic planning, policy deployment, and execution to achieve year over year growth goals. Management team member responsible for all aspects of PCB's sales & marketing including policy development and deployment for all divisions necessary to secure and deliver double digit growth. Reporting directly to CEO. Responsible for consolidated sales worldwide - includes over 150 direct sales and marketing personnel, budget, management and P&L oversight of international and domestic sales offices.

    • Global Sales Director
      • Nov 2008 - Nov 2009

      Novi, MI PCB Piezotronics’ Automotive Sensors - division focused on serving automotive market with a wide range of accelerometers, load cells, pressure transducers and related instrumentation for various vehicle test programs such as modal analysis, driveability, ride & handling, NVH, performance, durability, safety, and even legislative testing for automotive, truck, commercial, off-road, motorsport, and many other vehicle applications. Worked with international and domestic sales channels to align… Show more PCB Piezotronics’ Automotive Sensors - division focused on serving automotive market with a wide range of accelerometers, load cells, pressure transducers and related instrumentation for various vehicle test programs such as modal analysis, driveability, ride & handling, NVH, performance, durability, safety, and even legislative testing for automotive, truck, commercial, off-road, motorsport, and many other vehicle applications. Worked with international and domestic sales channels to align product strengths with specific automotive applications and further increase our company’s global automotive sensors market share.

    • United States
    • Aviation and Aerospace Component Manufacturing
    • 700 & Above Employee
    • Director, North America, Test
      • Aug 2005 - Oct 2008

      Ann Arbor, MI Led all aspects of test business in Americas including revenue growth, operational leadership, contract authority, and profitability. Reporting to Group Vice-President. Directed the development and implementation of short and long-term strategies to optimize growth and profitability; including staff selection, development and training, and performance management. Led the definition and development of new products to exceed regional and global growth expectations. Represented company as… Show more Led all aspects of test business in Americas including revenue growth, operational leadership, contract authority, and profitability. Reporting to Group Vice-President. Directed the development and implementation of short and long-term strategies to optimize growth and profitability; including staff selection, development and training, and performance management. Led the definition and development of new products to exceed regional and global growth expectations. Represented company as the external/internal spokesperson for test business in Americas. Created and managed operating budgets, sales forecasts, capital budgets, and expenses to keep bottom line on track.

    • President
      • 2003 - 2008

      Ann Arbor, MI Principal executive officer - supervised and controlled all affairs/business of Corporation from profit/loss to cost control, securing gross margin targets, developing compatible new business opportunities, and providing guidance to all employees to achieve short and long term goals. Reported to Managing Director of FCS Control Systems in The Netherlands. Instrumental in Moog's acquisition of FCS and FCS COM, Inc. Member of Moog's transition team to move FCS COM, Inc. into first Moog… Show more Principal executive officer - supervised and controlled all affairs/business of Corporation from profit/loss to cost control, securing gross margin targets, developing compatible new business opportunities, and providing guidance to all employees to achieve short and long term goals. Reported to Managing Director of FCS Control Systems in The Netherlands. Instrumental in Moog's acquisition of FCS and FCS COM, Inc. Member of Moog's transition team to move FCS COM, Inc. into first Moog FCS, Inc. (in August 2005) and then to Moog FCS, a division of Moog Industrial (in July 2006).

    • General Manager
      • 2001 - 2003

      Dexter, MI Responsible for all leadership of profit/loss management, business development, sales, marketing, engineering, production and administration of the Division. Reported to President of Enprotech Corporation. Recommended and guided sale of COM, Inc. to FCS Control Systems in October 2003. Negotiated and then steered COM thru that acquisition. Retained as part of the agreement.

    • Manager, Adv Eng
      • 1998 - 2001

      Livonia, MI Responsible for all aspects of management in leading and developing the staff and opportunities to meet market penetration goals and deliver complex validation programs. Co-managed division. Directly responsible for P&L of advanced engineering department including sales. Reported directly to the Owner and President. Provided technical expertise and sales leadership to grow Entela as a leader in accelerated testing. Led development of complex validation plans/quotes. Guided team of… Show more Responsible for all aspects of management in leading and developing the staff and opportunities to meet market penetration goals and deliver complex validation programs. Co-managed division. Directly responsible for P&L of advanced engineering department including sales. Reported directly to the Owner and President. Provided technical expertise and sales leadership to grow Entela as a leader in accelerated testing. Led development of complex validation plans/quotes. Guided team of engineers and techs to develop the first of its kind multi-environment accelerated life testing in vehicle cockpit valifation. Show less

    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Sr Engineer
      • 1986 - 1998

Education

  • Purdue University
    Masters of Science, Engineering
    1987 - 1991
  • Iowa State University
    BSME, Mechanical Engineering
    1981 - 1985

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