Joe Lyons-Rising

Founder & Chief Empathy Officer at Data Gives Back Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Whitchurch-Stouffville, Ontario, Canada, CA

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5.0

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Anshul Punetha, MBA

I'm not new to the CPG business, but in back in July - Aug 2020, I was a relative newcomer to the Canadian CPG world and not fully conversant with the language of the business - specifically when it came to AC Nielsen and category ways of working. Googling had helped, but it wasn't very satisfying and I realized that this was limiting my understanding my customers' challenges which meant I wasn't able to serve them as best as I'd hoped to. That's when I came across Data Gives Back and Joe on Linkedin. We got to "Yes" after a quick no obligation introductory call - helped in no small measure by Joe's commitment of donating 25% of proceeds to a social cause (the Seasons Centre for Grieving Children). Working with him was a breeze. Joe put together a bespoke coaching program across different work streams that leveraged my prior experience and plugged knowledge gaps, which helped me get closer to my goals. I whole heartedly recommend Joe and the work he's doing with Data Gives Back - more power to him !

Aritra Ganguly

Joe is a phenomenal human being, coach and mentor. I wrote to him as I was struggling to grow my network within CPG professionals at a time when he was preparing to launch Data Gives Back. His transparency and willingness to share blew me away as I learned about his motivations to not only help professionals like me to enhance skill sets, but always with a balanced view of giving back to society though his support of the Center for Grieving Children. Apart from numerous chats about the CPG industry and life in Canada, I also participated in his Category Management Bootcamp - I highly recommend chatting with him to figure out which course truly fits your need. The course was well-paced, packed with content curated with extreme care and provided detailed insights into both the retailers' & manufacturer's worlds. It also affords real opportunities to network live with peers. Joe is an extremely humble individual who is always willing and open to chat with you at your level. His vast network and detailed knowledge of CPG machinery are incredible assets for anyone looking to turbocharge their current career or start a new one. If you feel lost about how to start a conversation, you can always catch him at his next DJ gig!

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Experience

    • Canada
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Founder & Chief Empathy Officer
      • Aug 2020 - Present

      Corporate Trainer | Analytic Consultant | Mental Health Advocate Book a Chat with Me: https://calendly.com/joelyonsrising/30min Corporate Trainer | Analytic Consultant | Mental Health Advocate Book a Chat with Me: https://calendly.com/joelyonsrising/30min

    • Canada
    • Mental Health Care
    • 1 - 100 Employee
    • Executive Grief Ambassador
      • Nov 2020 - Present

    • Canada
    • Food Production
    • 700 & Above Employee
      • Jul 2017 - Aug 2020

      • Sep 2014 - Jun 2017

    • Canada
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Customer Information Manager
      • Feb 2012 - Sep 2014

      Walmart Category Advisor (April 2014 - September 2014) Supporting Walmart category buyers, with weekly performance reports and competitive ad tracking, listing/de-listing recommendations, adhoc support and full modular builds. LCL Vendor Advisor (Feb 2012 – March 2014) Supporting LCL Value and Conventional Frozen Potato buyers, with pricing and promotional recomendations, POG creation, weekly performance reports, weekly competitive ad tracking, listing/de-listing recommendations, adhoc support, bi-weekly Vendor Advisor meetings Show less

    • Canada
    • Consumer Goods
    • 1 - 100 Employee
    • Client Advisor
      • Apr 2011 - Feb 2012

    • United States
    • Information Services
    • 700 & Above Employee
    • Executive Analyst
      • Feb 2005 - Mar 2011

      Executive Analyst: June 2010 - April 2011 Market Analyst (Sr. & Jr.): Jan 2007 – June 2010 Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006 Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish. Executive Analyst: June 2010 - April 2011 Market Analyst (Sr. & Jr.): Jan 2007 – June 2010 Data Specialist (Sr. & Jr.): Feb 2005 – Dec 2006 Account experience includes: Jamieson, Novartis, Pinnacle, Storck, High Liner, Ferrero, Ronzoni, Clover Leaf, SCA, Dr. Oetker, Mattel, Lego, Revlon, Combe, Linsey Foods, AMO, Cadbury (Confection & Beverages), Parmalat, Wrigley, JM Smuckers, Heinz, ED Smith, Playtex, Sara Lee, Jergens, Sunstar Butler, Merisant, Meow Mix & Cavendish.

  • Enzomedia/2Do Waterloo
    • Waterloo, Ontario, Canada
    • Co-Owner & Project Manager
      • Apr 2002 - Oct 2004

    • United Kingdom
    • Insurance
    • 700 & Above Employee
    • Financial Advisor
      • Apr 2002 - Sep 2002

    • Canada
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Apr 1997 - Jun 1999

Education

  • Lazaridis School of Business & Economics at Wilfrid Laurier University
    BA Economics, Business Admin option specializing in Finance
    1998 - 2002
  • Toolroom Academy
    Ableton Production Certificate (TA30), Music
    2022 - 2022
  • Category Management Association (CMA)
    Certified Professional Category Analyst
    2018 - 2018
  • JDA
    JDA Space Planning Certification, Planogram Software
    2012 - 2012
  • The Laurier Institute
    Canadian Securities Course (CSC), Investments and Securities
    2002 - 2002

Community

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