Joseph Karim

Senior Product Marketing Manager at PROFIT
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us****@****om
(386) 825-5501
Location
Toronto, CA
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Paul Stephenson

After 5+ years of working on my own it was great to have such a good manager and mentor as Joseph. His calm demeanour and patience coupled with strong strategic and business skills make him an asset to any organization or client that needs to chart the best course through uncertain times. Also, a thoroughly nice guy.

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Credentials

  • Advanced Product Marketing
    LinkedIn
    Mar, 2022
    - Oct, 2024
  • Product Marketing Manager Certificate (PMMC)
    Product Marketing Alliance
    Aug, 2020
    - Oct, 2024
  • Prof G Certified Strategist
    Section4
    Jul, 2020
    - Oct, 2024
  • Google Ads Search Certificate
    Google
    Aug, 2020
    - Oct, 2024

Experience

  • PROFIT
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Product Marketing Manager
      • Apr 2022 - Present

      I am leading the launch and growth of a small business banking platform, with a key focus on digital acquisition, market research, positioning, messaging, and customer engagement strategies. Key responsibilities include: Conducted in-depth customer interviews and market research to understand the needs and preferences of small business owners. Developed a comprehensive go-to-market strategy to target the most relevant segments and reach the right audience. Positioned… Show more I am leading the launch and growth of a small business banking platform, with a key focus on digital acquisition, market research, positioning, messaging, and customer engagement strategies. Key responsibilities include: Conducted in-depth customer interviews and market research to understand the needs and preferences of small business owners. Developed a comprehensive go-to-market strategy to target the most relevant segments and reach the right audience. Positioned the product with clear messaging and a compelling value proposition, communicated through landing pages, google ad campaigns, and email communications. Managed the growth of the product, including the creation of promotional materials, website copy, and customer communication plans. Analyzed customer behavior and performance data to continuously optimize the go-to-market approach and achieve better results. Achievements: Improved bank application submissions from 5.04% to 18.98% on google search campaigns, through targeted ad placements and keyword optimization. Verified bank opens onboarding rates from 20% to 41% through a series of targeted email and call cadences, designed to educate and engage prospects Show less I am leading the launch and growth of a small business banking platform, with a key focus on digital acquisition, market research, positioning, messaging, and customer engagement strategies. Key responsibilities include: Conducted in-depth customer interviews and market research to understand the needs and preferences of small business owners. Developed a comprehensive go-to-market strategy to target the most relevant segments and reach the right audience. Positioned… Show more I am leading the launch and growth of a small business banking platform, with a key focus on digital acquisition, market research, positioning, messaging, and customer engagement strategies. Key responsibilities include: Conducted in-depth customer interviews and market research to understand the needs and preferences of small business owners. Developed a comprehensive go-to-market strategy to target the most relevant segments and reach the right audience. Positioned the product with clear messaging and a compelling value proposition, communicated through landing pages, google ad campaigns, and email communications. Managed the growth of the product, including the creation of promotional materials, website copy, and customer communication plans. Analyzed customer behavior and performance data to continuously optimize the go-to-market approach and achieve better results. Achievements: Improved bank application submissions from 5.04% to 18.98% on google search campaigns, through targeted ad placements and keyword optimization. Verified bank opens onboarding rates from 20% to 41% through a series of targeted email and call cadences, designed to educate and engage prospects Show less

  • Market 8
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Head of Growth Consulting
      • Mar 2021 - Apr 2022

      I lead the consulting practice for Market 8 We work with SaaS companies to determine the core value they deliver to customers and map the entire customer journey from Awareness, Acquisition, Activation, Revenue to Referrals. By gaining a qualitative and quantitative understanding of customers using frameworks like Jobs to be done & actionable metrics I drive revenue & growth through data-driven experimentation, customer insights, and product positioning. I am responsible… Show more I lead the consulting practice for Market 8 We work with SaaS companies to determine the core value they deliver to customers and map the entire customer journey from Awareness, Acquisition, Activation, Revenue to Referrals. By gaining a qualitative and quantitative understanding of customers using frameworks like Jobs to be done & actionable metrics I drive revenue & growth through data-driven experimentation, customer insights, and product positioning. I am responsible for our consulting practice overseeing, P&L, NPS, retention, and customer success for our clients.

    • Product Marketing Manager
      • Nov 2020 - Mar 2021

      Member of the SaaS Marketing Agency Market 8, which focuses on growth for b2b tech companies. I am a SaaS Product Marketing Manager Focused on leading Growth Experiments on Acquisition, Activation, Retention, Revenue to deliver growth insights for our client VoxOx. I also lead product and user research to uncover opportunities for achieving product-market fit. Vertical: Small business, telecom SaaS www.voxdirect.com

  • LifePack Apps
    • E-Learning Providers
    • Co-Founder
      • Jun 2020 - Jan 2022

      Helping Ontario Teachers with lesson planning and teaching Coding to Children in grades 1-8 for the new Math Curriculum. A worthy side project to put my digital marketing, project management & customer research skills to the test. Launch stats: Month 1: -6.6X ROAS (return on ad spend) -152 paying teachers signed up -60% PMF rate (https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/) -42.2% webinar attendee monetization rate Helping Ontario Teachers with lesson planning and teaching Coding to Children in grades 1-8 for the new Math Curriculum. A worthy side project to put my digital marketing, project management & customer research skills to the test. Launch stats: Month 1: -6.6X ROAS (return on ad spend) -152 paying teachers signed up -60% PMF rate (https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/) -42.2% webinar attendee monetization rate

  • Mintbean
    • Canada
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Marketing Manager
      • Nov 2019 - May 2020

      Wearing many hats! As the Product Marketing Manager, I owned the Go-To-Market Strategy. Key Responsibilities included: Product Roadmaping, Marketing, User Research, and Business Development for our Talent Incubator, Educator, Charity, and Employer Programs -Forged 124 relationships with different organizations (employers, charities, colleges, universities) Mapped product development for 4 releases with user stories, project estimates and wireframes Conduct and analyze… Show more Wearing many hats! As the Product Marketing Manager, I owned the Go-To-Market Strategy. Key Responsibilities included: Product Roadmaping, Marketing, User Research, and Business Development for our Talent Incubator, Educator, Charity, and Employer Programs -Forged 124 relationships with different organizations (employers, charities, colleges, universities) Mapped product development for 4 releases with user stories, project estimates and wireframes Conduct and analyze user research, behaviour -Conducted 25 user interviews to draw insights for product roadmapping and wireframes Crafted metrics on user behaviour based on the AAARRR framework (Awareness, Acquisition, Activation, Retention, Referral, Revenue) for a growing user base (0-854 active developers) Show less Wearing many hats! As the Product Marketing Manager, I owned the Go-To-Market Strategy. Key Responsibilities included: Product Roadmaping, Marketing, User Research, and Business Development for our Talent Incubator, Educator, Charity, and Employer Programs -Forged 124 relationships with different organizations (employers, charities, colleges, universities) Mapped product development for 4 releases with user stories, project estimates and wireframes Conduct and analyze… Show more Wearing many hats! As the Product Marketing Manager, I owned the Go-To-Market Strategy. Key Responsibilities included: Product Roadmaping, Marketing, User Research, and Business Development for our Talent Incubator, Educator, Charity, and Employer Programs -Forged 124 relationships with different organizations (employers, charities, colleges, universities) Mapped product development for 4 releases with user stories, project estimates and wireframes Conduct and analyze user research, behaviour -Conducted 25 user interviews to draw insights for product roadmapping and wireframes Crafted metrics on user behaviour based on the AAARRR framework (Awareness, Acquisition, Activation, Retention, Referral, Revenue) for a growing user base (0-854 active developers) Show less

  • Ada Inc
    • United States
    • Artists and Writers
    • 1 - 100 Employee
    • Enterprise Business Development Representative
      • Feb 2019 - Oct 2019

      -Created 3.2 Million in Pipeline over two quarters in Enterprise level accounts. Notable accounts include: Bank of America, AIG, Digicel, Via Rail, and Visa -Engaged prospects in multi-channel approach: Cold call, social, email and video outreach. -Conducted Discovery Meetings, understanding business cases, and qualified leads -Worked closely with Account Executives on advancing the sales cycle -Created 3.2 Million in Pipeline over two quarters in Enterprise level accounts. Notable accounts include: Bank of America, AIG, Digicel, Via Rail, and Visa -Engaged prospects in multi-channel approach: Cold call, social, email and video outreach. -Conducted Discovery Meetings, understanding business cases, and qualified leads -Worked closely with Account Executives on advancing the sales cycle

  • iCaria Health
    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Director Of Business Development
      • Jan 2018 - Feb 2019

      -Established inbound marketing and sales channel in charge of acquisition funnels, spend, ad copy, and analytics -Prospected, negotiated and established channel partnerships -Created content for collateral, pitch decks and sales playbook -Developed pilot accounts relationships -Provided Assistance with financial models for VC financing -Established inbound marketing and sales channel in charge of acquisition funnels, spend, ad copy, and analytics -Prospected, negotiated and established channel partnerships -Created content for collateral, pitch decks and sales playbook -Developed pilot accounts relationships -Provided Assistance with financial models for VC financing

  • CI Investments Inc. – Canada’s Investment Company
    • Business System Analyst
      • May 2017 - Aug 2018

      -Collaborated with multiple stakeholders across the organization and newly acquired organization -Developed Business Specifications, Technical Specifications and Documentation -Unit testing scenario design and execution -Provided SQL queries, and automated reports on ad-hoc basis responding to heat tickets

    • Financial Services Associate
      • May 2015 - May 2017

      - Top quartile performer consistently beat KPIs of productivity, and quality - Advanced use of excel techniques including: pivot tables, solver and what-if analysis, for transaction execution. - Co-wrote manual for processing transfer in-kind transactions

  • IG Wealth Management
    • Canada
    • Financial Services
    • 700 & Above Employee
    • Financial Advisor
      • Jan 2014 - Apr 2015

      - Provided financial planning advisory services to young couples and families, helping walk through complex financial instruments to meet long term financial goals (i.e. registered products, mutual funds, insurance, and credit). - Developed a book of 50 clients through use of networking, hosting seminars, trade shows and cold calling - 75% closing rate from first meeting of prospect to booked client (3 times the closing average within the office). - Provided financial planning advisory services to young couples and families, helping walk through complex financial instruments to meet long term financial goals (i.e. registered products, mutual funds, insurance, and credit). - Developed a book of 50 clients through use of networking, hosting seminars, trade shows and cold calling - 75% closing rate from first meeting of prospect to booked client (3 times the closing average within the office).

  • SyncBASE Inc
    • Sales Executive
      • Aug 2010 - Jan 2014

      -Enterprise level and mid-market sold web-based application Accounting software. -Researched, developed, and qualify leads among mid-market and enterprise level clients -Enterprise level and mid-market sold web-based application Accounting software. -Researched, developed, and qualify leads among mid-market and enterprise level clients

Education

  • University of Toronto at Scarborough
    Bachelor's degree, Psychology Specialist

Community

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