Experience

Netwealth

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present



GTR (Govia Thameslink Railway)

• United Kingdom
• Rail Transportation
• 700 & Above Employee

• Campaigns Manager

  • Nov 2021 - Feb 2023

  - End to end project management of full funnel revenue generating campaigns for four train operating companies, including delivery of creative and media across digital display, paid and organic social, radio, press/print, OOH, and additional owned channels - Management and forecasting of budgets, ensuring spend is closely monitored and managed in with the Department for Transport - Ownership of multiple external agency relationships for media planning, buying, creative and reporting - Stakeholder management of wide range of internal and external stakeholders with differing priorities - Responsible for regular reporting on campaigns, the four train brands, and their performance - Key campaigns delivered include launch of new rewards scheme (launching soon), Airport Travel, Digital Ticketing, Summer Leisure Show less



Compare the Market

• United Kingdom
• Software Development
• 500 - 600 Employee

• Marketing Communications Manager

  • Sep 2020 - Nov 2021

  - Responsible for the end to end project management of the campaign process for 360 cross-functional campaigns, including TV and through the line and associated multimillion pound budgets- Regular creative development of TV, cinema, digital display, social, radio, press/print, and OOH- Shoot and production management across various formats for fully integrated campaigns, including production of live action, backplate footage for animation and other channel specific- Managed cross-functional teams of both internal stakeholders and external creative and media agencies to deliver and execute against tight deadlines and overall business and marketing KPIs- Lead on the briefing of campaign deliverables and wider campaign development plans- Presenting to and influencing senior stakeholders throughout the campaign process- Day to day responsibility, line management, and coaching for junior members of the team, to ensure work is delivered on time and to a standard of excellence- Issued regular performance reporting for all campaigns to track against KPIs, and feed into ongoing campaign optimisations including creative refreshes and media optimisations- Key campaigns delivered include Meerkat Music (Take That and Little Mix), Antoine D’Orleau, multiple AutoSergei campaigns, multiple Meerkat Movies campaigns (including Rocket Man and Lion King), multiple Meerkat Meals Campaigns Show less

• Senior Marketing Communications Executive

  • Sep 2019 - Sep 2020

• Senior Marketing Communications Executive

  • Mar 2019 - Sep 2019

• Senior Marketing Partnerships Executive

  • Sep 2018 - Mar 2019

• Senior Marketing Planning Executive

  • Mar 2018 - Sep 2018



BGL Insurance

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Graduate

  • Sep 2017 - Sep 2019

  I have completed a two year Marketing Graduate programme at BGL group, working and building experience in four different areas across the group. These included: - E-commerce - developed a basic understanding of UX, working to optimise the user journey through multivariate testing - Marketing Planning - campaign and media planning, managing spend and effectiveness from across the marketing function, brand and campaign performance, managing multiple agencies, competitor analysis, and product marketing - Rewards Partnerships - worked to launch highly successful Meerkat Meals reward scheme, whilst maintaining the ongoing Meerkat Movies scheme. Managing numerous external stakeholders including cinema partners, film studios and restaurants - Marketing Communications - delivered multiple wide reaching above the line campaigns, ensuring campaign alignment by managing cross functional internal teams and agency partners Also as part of the time on the graduate programme, alongside the day to day role, delivered two separate graduate projects as part of a team of fellow graduates. The first was creating a business plan for a local business, and the second, exploring how we can ensure we are employing and seeking out the best talent for the graduate programmes at BGL Group. On the scheme, I also worked closely with a ‘buddy’ to ensure they are supported throughout their time within the group. Show less



Budget Insurance

• Senior Ecommerce Executive

  • Sep 2017 - Mar 2018



Waitrose & Partners

• United Kingdom
• Retail
• 700 & Above Employee

• Customer Service Assistant

  • Sep 2013 - Aug 2017

  Partner and Checkout Supervisor at the food division of John Lewis Partnership with sales last year of £10.9bn - Supervised up to 20 members of staff aged from 16 up to 70 running line of checkouts, coordinating and communicating with the team, handling customer issues, and authorising higher value transactions. Built strong working relationships with colleagues. - Dealt with challenging and demanding customers with a high level of professionalism, attentiveness, and composure, whist working on the customer service desk. - Complying with and maintaining strict food safety procedures whilst working in food preparation areas (Meat & Fish, Delicatessen, Bakery and Café). Responsible for ordering food stock for all counters 3-4 days in advance, forecasting product demands, taking into account future promotions. - Received multiple ‘one step beyond’ recognitions from staff and management for service and behaviours over and above expectations of the daily role. - Trained new employees on the service counters and the checkouts, and promoted cross training between departments as beneficial for the efficiency of the store. This cross training allowed the average number of staff serving across all food service counters (including café) to decrease, resulting in staffing cost savings. - Appointed supervisory role of food service department during absence of section management. Demonstrated initiative, decision making and problem solving when faced with numerous staff absences, scheduling and general operational problems. - Able to recognise the importance of exceptional customer service in retaining customer loyalty and attracting new customers, having received two 'measuring the magic’ acknowledgements following positive feedback from customers. Show less



Boyes

• Beverley

• Sales Assistant

  • Apr 2013 - Apr 2014

  Sales Assistant in a local chain of department stores with around 50 stores - Worked in all areas of store including operating the tills, and replenishing stock. - Re-organised multiple departments to draw attention to certain products and to increase efficiency of re-stocking, cutting the average cage unloading time from just under an hour to under 50 minutes, freeing up staff time to unload more cages and to spend more time in customer facing roles. - Praised by the store manager for the standard of work. Show less