Experience

Ready Steady Go Kids

• United Kingdom
• 1 - 100 Employee

• Franchise Owner, Ready Steady Go Kids Balmain and CBD

  • Apr 2022 - Present

  Suitable for kids aged 1.5 - 6 years! Suitable for kids aged 1.5 - 6 years!



Hang With a Star

• Co-Founder

  • Sep 2018 - Present

  Hang With a Star is a brand new concept to Australia that gives every single Aussie the chance to literally hang out with a celebrity and at the same time raise money for the celebrity’s charity of choice. Hang With a Star is a brand new concept to Australia that gives every single Aussie the chance to literally hang out with a celebrity and at the same time raise money for the celebrity’s charity of choice.



N O W! Communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance

  • Nov 2009 - Apr 2022

  I’ve developed short and long term campaigns and strategies across all industries, including technology (Boost Mobile, Samsung, Telstra), fashion (True Religion, 7 For All Mankind), health (Swisse, The Biggest Loser), food and hospitality (Harris Farm Markets, The Clovelly Hotel), education (University of Technology, Sydney), beauty (Avon, Skinny Tan), online sites (Service Seeking, Pharmacy Online, Pet Circle), music (Placido Domingo, James Morrison, Anthony Callea), tourism (BridgeClimb, Luna Park), real estate (Cohen Handler, Open Agent), motoring (Sparesbox, Wrong Fuel Rescue) and sport (Athletics Australia, Ski and Snowboard Australia, Wellington Phoenix). Public Relations and Marketing: Prepare short and long term strategic campaigns. Develop media footprint with metropolitan and regional media together with trade journals in order to drive awareness. Develop Communication campaigns that increase SEO. Write digital media campaigns that create completely unique content. Provide media training. Speech writing. Copy writing for websites, social media and marketing collateral. Crisis management. Strategic: Leverage sponsorship spend ensuring successful ROI. Organise activations to increase retail cut through. Arrange events that create new databases. Facilitate partnerships designed to help with brand growth and increasing revenue. Create unique media conferences that drive brand development. Humanise athletes. Develop PR campaigns to drive ticket sales.



Markson Sparks

• Account Director

  • Apr 2008 - Nov 2009

  Markson Sparks! (Public Relations, Celebrity Management); Developed and implemented Public Relations plans at both local and national levels. Developed proactive media releases which got cut through and generated talk-ability. Organized crisis management programs to minimize negative exposure for brands, when it arose. Organized launch events for new products which appealed to celebrities, key influencers and journalists. KEY ACHIEVEMENTS: Media Relations • Organised the media for the ‘Spiderman’ stunt where Alain Robert climbed a building in Sydney’s CBD which generated 162 media spots • Generated over $3 million worth of media coverage from a stunt for a restaurant, with a campaign which had never been done before in Australia Crisis Management • Performed crisis management with weight loss brand Tony Ferguson, resulting in increased sales and changing consumer’s perception of the brand within 12 hours Sponsorship • Leveraged Public Relations around sponsorships with celebrities such as Sugar Ray Leonard (X-Box) and former Australian Cricket star, Shane Warne (Advanced Hair)