Joe Howson
Digital Marketing Executive at Clear Vertical- Claim this Profile
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Bio
Experience
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Clear Vertical
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United Kingdom
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Design Services
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1 - 100 Employee
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Digital Marketing Executive
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Nov 2022 - Feb 2023
Blisworth, England, United Kingdom • Creating dynamic designs for; Adverts, Social Posts, Website Imagery and Brochures • Using Adobe Photoshop and Adobe After Effects to create animated email banner headers. • Updating content on websites built on WordPress. • Design & built blog posts, landing pages and other updates on WordPress CMS. • Produce monthly SEO performance reports for clients using programs such as GTMetric, RankMath, Domain Authority and Google Page Insights. • Produce detailed keyword research… Show more • Creating dynamic designs for; Adverts, Social Posts, Website Imagery and Brochures • Using Adobe Photoshop and Adobe After Effects to create animated email banner headers. • Updating content on websites built on WordPress. • Design & built blog posts, landing pages and other updates on WordPress CMS. • Produce monthly SEO performance reports for clients using programs such as GTMetric, RankMath, Domain Authority and Google Page Insights. • Produce detailed keyword research using Google Keyword Planner. • Produce competitor analysis reports for clients. • Experience using Canva to create content for clients. Show less
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White Arches Caravans Limited
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Digital Marketing Executive
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Nov 2015 - Nov 2022
Northampton, United Kingdom - Responsible for creating monthly adverts for such magazines as Practical Caravan, Practical Motorhome, MMM Magazine, Caravan Magazine using Adobe Photoshop. - Creating and managing newspaper adverts to be inserted in local newspapers such as; Northants Telegraph, Peterbourgh ET, Bedfordhire Midweek, Comet Series etc. – this involves regular communication with account managers to discuss campaign price quotes etc. - Photographing all new & used caravans, as well as creating 360 tours of… Show more - Responsible for creating monthly adverts for such magazines as Practical Caravan, Practical Motorhome, MMM Magazine, Caravan Magazine using Adobe Photoshop. - Creating and managing newspaper adverts to be inserted in local newspapers such as; Northants Telegraph, Peterbourgh ET, Bedfordhire Midweek, Comet Series etc. – this involves regular communication with account managers to discuss campaign price quotes etc. - Photographing all new & used caravans, as well as creating 360 tours of all caravans / motorhomes to be uploaded onto the website. - Creating new model pages of new caravans / motorhomes on the website via the cms (content management system). - Creating weekly social media posts, which includes producing unique artwork for each Facebook / Twitter / Instagram post. - Producing printed invitations for the two Caravan & Motorhome shows using Adobe Photoshop – this also involved communicating with local print companies to arrange price quotes, quantity etc. - Producing website banners for sales / new models etc. - On occasion refreshing the showroom window displays by creating exciting designs – again commucating with printers to establish price and quanitity as well as arranging institaltion dates. - Producing effective email marketing campaigns – which involves creating all artwork for the emailers and tracking the click through responses via Google Analytics. - Creating PPC (Pay Per Click) campaigns with Google Adwords to run during important sales / events. - Writing SEO website content and maintaining ranking positions for all of the major keywords. Show less
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Fivesite
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United Kingdom
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Design
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1 - 100 Employee
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Search Marketing Consultant
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Jan 2012 - Oct 2015
Bedford Whilst working at Fivesite Ltd, I was responsible for writing engaging and SEO - friendly website content, articles, blog posts, PPC copy and creating content for social media accounts. Other aspects of my role included constantly developing exciting, relevant content for websites and creating new and exciting ways to engage the audience.
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Video & Animation Executive
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Jan 2012 - Oct 2015
Bedford This role involved: - Creating 3D animation and videos for clients. This involved using my own personal editing software (Final Cut Pro X, After Effects, Photoshop, InDesign etc.)
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Lyco Group
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United Kingdom
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Retail
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1 - 100 Employee
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PR Editorial Marketing Executive
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Oct 2010 - Oct 2011
Milton Keynes, United Kingdom - Responsible for writing articles, copy to generate SEO and drive traffic to the following websites: Lyco Direct, Lighting Direct and Lighting For Homes. - Processing Amazon orders and Lighting For Homes orders. - Answering the Lighting For Homes hotline, which involved helping customers with queries or complaints they had. - Regularly updating the product descriptions on both the Lyco Direct and Lighting Direct websites. - Uploading new products to the websites as soon as they… Show more - Responsible for writing articles, copy to generate SEO and drive traffic to the following websites: Lyco Direct, Lighting Direct and Lighting For Homes. - Processing Amazon orders and Lighting For Homes orders. - Answering the Lighting For Homes hotline, which involved helping customers with queries or complaints they had. - Regularly updating the product descriptions on both the Lyco Direct and Lighting Direct websites. - Uploading new products to the websites as soon as they were in, using the following programs: Navision, SmartLift and X-Cart. - Conducting price comparison studies to determine where Lyco Direct was in terms of their product pricing. Show less
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Take Two
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United Kingdom
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Leisure, Travel & Tourism
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1 - 100 Employee
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Online Marketing Executive
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Jul 2010 - Oct 2010
Luton, United Kingdom - Presenting the video blogs, interviewing London tourists and managers of the attractions, ensuring that the videos were both entertaining and knowledgeable. - Organizing and planning the different meetings with attraction mangers. - Detailed transport planning (e.g. train times, where the attractions were, interesting filming locations). - Regularly updating the Facebook and Twitter pages with relevant information, such as; London events happening, new attractions to the book and… Show more - Presenting the video blogs, interviewing London tourists and managers of the attractions, ensuring that the videos were both entertaining and knowledgeable. - Organizing and planning the different meetings with attraction mangers. - Detailed transport planning (e.g. train times, where the attractions were, interesting filming locations). - Regularly updating the Facebook and Twitter pages with relevant information, such as; London events happening, new attractions to the book and notifying companies when the videos were live on the site. - Writing articles about the attraction covered in the latest video, this included hyperlinking key words to generate SEO traffic for the website. Show less
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Education
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University of Bedfordshire
Bachelor of Arts (B.A.), English & Theatre -
Wootton Upper School
A Level, Drama, Art and English Language -
Wootton Upper School
High School, GCSE