Joe Hoppard
Head of Strategy at McCann Synergy- Claim this Profile
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Topline Score
Bio
Ashley Alleyne
Joe is a measured and deeply intelligent strategist with a palpable curiosity for finding the right answer to any challenge, but one of his most notable qualities is his openness. Joe has no problem with being wrong (a strength both in strategy and character), he actively pursues new perspectives and angles which means he learns at a staggering rate, and his natural empathy and collaboration builds very sturdy bridges. He's a very good manager. He also really loves guitars. I'd have no problem recommending Joe.
Ronak Mokhtassi
Joe was my direct line manager for three years, he always went above and beyond to be a great manager. People often expressed their envy when I mentioned that Joe was my manager, including people in different departments, which is a testament to how well-liked and respected he is across the agency! He’s thoughtful, determined and incredibly creative. He’s inspiring to work for and I hope I can work with him again in the future.
Ashley Alleyne
Joe is a measured and deeply intelligent strategist with a palpable curiosity for finding the right answer to any challenge, but one of his most notable qualities is his openness. Joe has no problem with being wrong (a strength both in strategy and character), he actively pursues new perspectives and angles which means he learns at a staggering rate, and his natural empathy and collaboration builds very sturdy bridges. He's a very good manager. He also really loves guitars. I'd have no problem recommending Joe.
Ronak Mokhtassi
Joe was my direct line manager for three years, he always went above and beyond to be a great manager. People often expressed their envy when I mentioned that Joe was my manager, including people in different departments, which is a testament to how well-liked and respected he is across the agency! He’s thoughtful, determined and incredibly creative. He’s inspiring to work for and I hope I can work with him again in the future.
Ashley Alleyne
Joe is a measured and deeply intelligent strategist with a palpable curiosity for finding the right answer to any challenge, but one of his most notable qualities is his openness. Joe has no problem with being wrong (a strength both in strategy and character), he actively pursues new perspectives and angles which means he learns at a staggering rate, and his natural empathy and collaboration builds very sturdy bridges. He's a very good manager. He also really loves guitars. I'd have no problem recommending Joe.
Ronak Mokhtassi
Joe was my direct line manager for three years, he always went above and beyond to be a great manager. People often expressed their envy when I mentioned that Joe was my manager, including people in different departments, which is a testament to how well-liked and respected he is across the agency! He’s thoughtful, determined and incredibly creative. He’s inspiring to work for and I hope I can work with him again in the future.
Ashley Alleyne
Joe is a measured and deeply intelligent strategist with a palpable curiosity for finding the right answer to any challenge, but one of his most notable qualities is his openness. Joe has no problem with being wrong (a strength both in strategy and character), he actively pursues new perspectives and angles which means he learns at a staggering rate, and his natural empathy and collaboration builds very sturdy bridges. He's a very good manager. He also really loves guitars. I'd have no problem recommending Joe.
Ronak Mokhtassi
Joe was my direct line manager for three years, he always went above and beyond to be a great manager. People often expressed their envy when I mentioned that Joe was my manager, including people in different departments, which is a testament to how well-liked and respected he is across the agency! He’s thoughtful, determined and incredibly creative. He’s inspiring to work for and I hope I can work with him again in the future.
Experience
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McCann Synergy
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Head of Strategy
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Dec 2022 - Present
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Strategy Lead
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Sep 2021 - Dec 2022
Employee Experience and Employer Brand Strategy. We plan, create and deliver insight-driven creative comms and experiences that connect with employees and change behaviours. Culture + People Experience + Performance.
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RAPP
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United States
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Advertising Services
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700 & Above Employee
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Strategy Partner - Head of Content Strategy
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Nov 2020 - Sep 2021
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Head of Content Strategy
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Jan 2018 - Nov 2020
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Senior Social Strategist
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May 2015 - Nov 2020
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Senior Social Planner
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Feb 2014 - May 2015
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Social Media Community Strategist
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Nov 2012 - Feb 2014
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Social Media Community Manager
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May 2012 - Nov 2012
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Social Media Account Manager
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Jan 2011 - May 2012
SM Account Management of smart UK, SLS AMG and the main Mercedes-Benz UK Social Media accounts amongst othersExtensive experience in growing engaged communities of relevant audiences from scratchCommunity management, including writing content schedules, monitoring and engagementIdentification and engagement with Key Influencers to build brand advocacyUse of tools such as facebook insights, YouTube and Google Analytics, Radian6, TweetReach & HootSuite to produce weekly and monthly reports, analysing performance and providing consultancy on development Video production - storyboarding & instructing production teams and filming & editing myself for use on branded channelsExperience working within a large multi-agency environment, supporting a broad range of other marketing activities through SM, including live events, technology launches and national advertising campaigns
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Social Media Account Executive
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Oct 2010 - Dec 2010
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Social Media Intern
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Aug 2010 - Sep 2010
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Junior Account Executive
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Mar 2010 - Jun 2010
Charity and Public Sector PR. Ran press office for NDGB The School Food Trust, worked on clients such as The League Against Cruel Sports, The Youth Sports Trust, and Medical Aid for PalestiansDeveloped and managed The League Against Cruel Sports anti-dog fighting Twitter account Charity and Public Sector PR. Ran press office for NDGB The School Food Trust, worked on clients such as The League Against Cruel Sports, The Youth Sports Trust, and Medical Aid for PalestiansDeveloped and managed The League Against Cruel Sports anti-dog fighting Twitter account
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The Lucre Group
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Jan 2010 - Mar 2010
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The Telemarketing Company
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United Kingdom
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Marketing Services
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100 - 200 Employee
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Telemarketing Executive
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Dec 2008 - Nov 2009
Director level business to business telemarketing, setting telephone and face-to-face new business appointments for some of the country's leading technology brands. Director level business to business telemarketing, setting telephone and face-to-face new business appointments for some of the country's leading technology brands.
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New Business Executive
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Feb 2008 - Nov 2008
New business activity for software company. New business activity for software company.
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The Telemarketing Company
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United Kingdom
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Marketing Services
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100 - 200 Employee
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Telemarketing Executive
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Mar 2007 - Feb 2008
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Education
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2002 - 2005
University of East Anglia
BA 2:1, Film and Television Studies -
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Langley Park School for Boys, Beckenham, Kent
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