Experience

Kinship

• United States
• Manufacturing
• 1 - 100 Employee

• Sr Manager Growth Marketing

  • Aug 2021 - Present



Banfield Pet Hospital

• United States
• Veterinary Services
• 700 & Above Employee

• Program Manager, Digital Advertising

  • Feb 2018 - Aug 2021

  Managing the digital advertising programs at Banfield Pet Hospital. Managing the digital advertising programs at Banfield Pet Hospital.



Searchlogic

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Paid Media

  • May 2017 - Sep 2017

  Leading a team of nine paid media strategists to manage client's paid search, paid social, shopping, and display campaigns while managing and growing the paid media department.

• Sr. Manager

  • Sep 2016 - May 2017

  Lead a team of six paid media strategists to manage client's paid search, paid social, shopping, and display campaigns.

• Sr. Strategist

  • Jan 2016 - Sep 2016

  Working closely with clients to manage and grow their paid search, shopping, and display campaigns across online marketing platforms.



Altenwald Marketing

• Owner

  • Mar 2014 - Mar 2017



Norm Thompson Outfittters

• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Marketing Manager

  • Jun 2013 - Feb 2014

  Led a team of 8 managing the 5 websites and online, integrated marketing programs of the NTO brand group; normthompson.com, sahalie.com, solutions.com, goldviolin.com, and bodybelle.com. This included directing the production aspects of the websites on the Fry Commerce platform, the email marketing team using the Responsys platform, and the paid search, affiliate, comparison shopping, retargeting, and SEO programs. Utilized tools like Monetate and Adobe Search&Promote to test and optimize various elements of the sites for conversion improvement, lifetime value, and site stickiness.



Knowledge Universe

• United States
• 1 - 100 Employee

• Manager of Online Acquisition

  • Sep 2011 - May 2013

  Owned, forecasted, and managed a $6M+ lead generation budget (across 3 brands) to meet or exceed planned business goals through mostly hands-on work and directing one specialist across PPC, display, affiliates, and direct partnerships, and coordinating with agencies on SEO, testing programs, and email. Worked closely with my Director of Digital Marketing to manage and enhance our websites, lead generation effectiveness, and customer online experience. Owned, forecasted, and managed a $6M+ lead generation budget (across 3 brands) to meet or exceed planned business goals through mostly hands-on work and directing one specialist across PPC, display, affiliates, and direct partnerships, and coordinating with agencies on SEO, testing programs, and email. Worked closely with my Director of Digital Marketing to manage and enhance our websites, lead generation effectiveness, and customer online experience.



Rosetta

• United States
• Advertising Services
• 100 - 200 Employee

• Paid Search Director

  • Mar 2007 - Aug 2011

  I led IR Top-500 and other fast-paced consumer product & retail client's online acquisition strategies, with a focus on paid search, display advertising, and comparison shopping engines. I collaborated with our internal teams and the client to develop an online (and sometimes offline) strategy, that translated into real, scalable business impact. A big piece of what I did was uncover new opportunities for my clients to take their search campaigns in a different direction, target a new audience, or exceed even the most aggressive sales goals. I reviewed cross-channel attribution, latency, cart abandonment, search term to product purchased reports, among others, to ensure my insights were backed up with data.I also managed a team of eight hard-working professionals who were hungry to learn and grow along with me. Together we strove to over-deliver as often as possible and enjoyed the hard work that led to those successes.



SageRock

• United States
• Events Services
• 1 - 100 Employee

• Paid Search Specialist

  • May 2004 - Mar 2007

  Paid Search Director; responsible for all search engine marketing activities for clients. Managed strategy, account creation, day-to-day maintenance, bid management, campaign structure, and keyword research, among other things. Paid Search Director; responsible for all search engine marketing activities for clients. Managed strategy, account creation, day-to-day maintenance, bid management, campaign structure, and keyword research, among other things.