Joe Genco
Marketing & Retention Specialist at WEO Media - Dental Marketing- Claim this Profile
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Bio
Experience
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WEO Media - Dental Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Marketing & Retention Specialist
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Aug 2019 - Present
• Focusing on revenue generation, increasing share of customer, and client retention • Developing and initiating comprehensive marketing strategies• Selling marketing services to a client base of 700+ dentists and specialists• Leading initiatives to improve client retention and resolve escalations • Managing relationships with major industry associations and strategic partners • Conducting trade show promotion and exhibition• Facilitating the production and distribution of marketing supplies and material • Administrating in-person and digital Continuing Dental Education (CDE) programs• CRM administration and internal training (Salesforce and HubSpot’s SalesHub)• Active role in company’s Marketing Committee and Advisor Team.
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Inside Sales Consultant
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Sep 2016 - Aug 2019
• Transferred to company headquarters to head up new internal sales division• Built out larger scale marketing plans for dental practices• Sold services to existing client base• Managed 500-700 dental client accounts• Became point person for all international sales and new client acquisition in the dental laboratory sector• Carried forward functions of previously held Senior Marketing Consultant position
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Marketing Consultant
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Nov 2014 - Aug 2016
• Managed a sales territory covering 17 US states• Built and maintained strategic partnerships• Exhibited and signed up clients at trade shows • Lectured publicly on digital marketing topics• Established a reputation as an industry expert • Formulated marketing strategies for dental practices and specialty groups• Succeeded in door-to-door, consultative B2B sales and referral-based sales• Orchestrated in-office sales presentations• Signed up medical and dental professionals for custom-tailored marketing plans
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Account Executive
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2013 - 2014
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Earnhardt Auto Centers
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United States
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Motor Vehicle Manufacturing
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300 - 400 Employee
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Sales Representative
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Jun 2012 - Dec 2013
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