Joe Genco

Marketing & Retention Specialist at WEO Media - Dental Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Gilbert, Arizona, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing & Retention Specialist
      • Aug 2019 - Present

      • Focusing on revenue generation, increasing share of customer, and client retention • Developing and initiating comprehensive marketing strategies• Selling marketing services to a client base of 700+ dentists and specialists• Leading initiatives to improve client retention and resolve escalations • Managing relationships with major industry associations and strategic partners • Conducting trade show promotion and exhibition• Facilitating the production and distribution of marketing supplies and material • Administrating in-person and digital Continuing Dental Education (CDE) programs• CRM administration and internal training (Salesforce and HubSpot’s SalesHub)• Active role in company’s Marketing Committee and Advisor Team.

    • Inside Sales Consultant
      • Sep 2016 - Aug 2019

      • Transferred to company headquarters to head up new internal sales division• Built out larger scale marketing plans for dental practices• Sold services to existing client base• Managed 500-700 dental client accounts• Became point person for all international sales and new client acquisition in the dental laboratory sector• Carried forward functions of previously held Senior Marketing Consultant position

    • Marketing Consultant
      • Nov 2014 - Aug 2016

      • Managed a sales territory covering 17 US states• Built and maintained strategic partnerships• Exhibited and signed up clients at trade shows • Lectured publicly on digital marketing topics• Established a reputation as an industry expert • Formulated marketing strategies for dental practices and specialty groups• Succeeded in door-to-door, consultative B2B sales and referral-based sales• Orchestrated in-office sales presentations• Signed up medical and dental professionals for custom-tailored marketing plans

    • Account Executive
      • 2013 - 2014

    • United States
    • Motor Vehicle Manufacturing
    • 300 - 400 Employee
    • Sales Representative
      • Jun 2012 - Dec 2013

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