Joe Fragapane
Marketing Manager at Motovan Inc.- Claim this Profile
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Experience
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Motovan Inc.
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Canada
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Wholesale
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1 - 100 Employee
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Marketing Manager
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Mar 2021 - Present
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Freelance Marketing Consultant
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Nov 2019 - May 2021
As an innovative marketing professional, I’m always mindful of today’s ever-changing consumer landscape, bringing forth strategic thinking and a willingness to approach projects from a different angle, in order to stand out from the crowd. Worked on marketing strategy for several clients, including B2U Distribution, Demon Powersports and Café Choco Latté. As an innovative marketing professional, I’m always mindful of today’s ever-changing consumer landscape, bringing forth strategic thinking and a willingness to approach projects from a different angle, in order to stand out from the crowd. Worked on marketing strategy for several clients, including B2U Distribution, Demon Powersports and Café Choco Latté.
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Brand Manager
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Mar 2016 - Nov 2019
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Marketing Manager
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Jun 2015 - Dec 2015
• Oversaw the packaging redesign of the company’s premium line of soils, lawn fertilizer and grass seeds (PRO-MIX). • Analyzed several recently conducted consumer surveys and laid out a marketing action plan for the Garden Centre segment and came up with ideas for web/social media content. • Oversaw the packaging redesign of the company’s premium line of soils, lawn fertilizer and grass seeds (PRO-MIX). • Analyzed several recently conducted consumer surveys and laid out a marketing action plan for the Garden Centre segment and came up with ideas for web/social media content.
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Freelance Marketing Consultant
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Jan 2013 - Jun 2015
My mission was to provide innovative marketing solutions to help small to mid-sized companies reach their sales objectives via a thorough understanding of today's ever-changing consumer. My mission was to provide innovative marketing solutions to help small to mid-sized companies reach their sales objectives via a thorough understanding of today's ever-changing consumer.
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Rolf C. Hagen Inc.
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Canada
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Manufacturing
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100 - 200 Employee
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Jun 2008 - Oct 2012
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Apr 1999 - Jun 2008
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Matol Botanical International
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United States
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1 - 100 Employee
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Marketing Coordinator
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Jan 1995 - Apr 1999
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Education
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Concordia University
Bachelor of Commerce (B.Comm.), Marketing -
American Marketing Association
AMA Professional Certified Marketer in Digital Marketing, Digital Marketing -
CEGEP - John Abbott College
Business/Commerce, General