Experience

ListEngage

• United States
• Advertising Services
• 1 - 100 Employee

• Enterprise Project Manager

  • Jun 2023 - Present



HCA Healthcare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Digital Strategist

  • Oct 2021 - Jun 2023

  Using data-rich research and analysis, develop and present enterprise digital strategic roadmap maximizing business growth and profitability while also providing an improved, consistent consumer experience across all digital assets (websites, messaging, social, chatbots, portals, and mobile apps). Facilitate collaboration and alignment to digital roadmap through building relationships with key stakeholder groups such as IT, CRM, marketing ops, creative services, and managing outside… Show more Using data-rich research and analysis, develop and present enterprise digital strategic roadmap maximizing business growth and profitability while also providing an improved, consistent consumer experience across all digital assets (websites, messaging, social, chatbots, portals, and mobile apps). Facilitate collaboration and alignment to digital roadmap through building relationships with key stakeholder groups such as IT, CRM, marketing ops, creative services, and managing outside vendors. Advise internal business units of digital innovations, marketing trends and capabilities.

• Consulting Marketing Automation Specialist

  • Apr 2021 - Oct 2021

  Created efficiency opportunities through campaign automation strategy to maximize ROI across 15 divisions nationwide. This efficiency allowed previously outsourced campaigns to be managed in-house. Utilizing SQL skillset, enhanced data solutions to drive personalization, scalability, and customized reporting for streamlined email and SMS campaigns. Owned strategy and implementation of enterprise campaigns attributed to over $40mm in revenue.

• Senior Email Marketing Specialist

  • Nov 2018 - Apr 2021

  Delivered email strategy and execution expertise to over 100+ facility marketing leaders and division counterparts Owned and launched initial marketing SMS program within Salesforce Marketing Cloud boosting attribution by 30% over email only campaigns Developed email program reporting and analytics through overhaul and automation of previous tieback process. Cut resource time by 50% while providing more recent, actionable data. Increased click to open engagement by over… Show more Delivered email strategy and execution expertise to over 100+ facility marketing leaders and division counterparts Owned and launched initial marketing SMS program within Salesforce Marketing Cloud boosting attribution by 30% over email only campaigns Developed email program reporting and analytics through overhaul and automation of previous tieback process. Cut resource time by 50% while providing more recent, actionable data. Increased click to open engagement by over 50% within enterprise newsletter campaign



Zeta Global

• United States
• Marketing Services
• 700 & Above Employee

• Senior Account Manager

  • Mar 2017 - Nov 2018

  Owned, developed, and grew client relationships and program portfolios with companies from multiple industries ranging from $20 - $80 billion in yearly revenue Managed end-to-end complex/custom projects through project life cycle including creation of seamless multi-touch customer journeys built for acquisition, retention, and overall customer value Provided analytic based strategic consultation based on client performance and competitive analysis Point of escalation for… Show more Owned, developed, and grew client relationships and program portfolios with companies from multiple industries ranging from $20 - $80 billion in yearly revenue Managed end-to-end complex/custom projects through project life cycle including creation of seamless multi-touch customer journeys built for acquisition, retention, and overall customer value Provided analytic based strategic consultation based on client performance and competitive analysis Point of escalation for technical or service issues impacting client satisfaction

• Account Manager

  • Jan 2015 - Mar 2017

  Directed campaign operations team providing leadership and mentorship to less experienced associates Responsible for client project management, email program design and optimization, campaign platform operation, managing client status meetings, campaign report creation, and competitive research Acting SME for Salesforce Marketing Cloud platform

• Digital Solutions Coordinator

  • Feb 2013 - Jan 2015

  Day-to-day operational contact for client counterparts Executed digital marketing campaigns according to client program goals Assisted in preparation and presentation of both campaign specific and overall program reporting Provided best practices to clients as related to email creative and campaigns Created efficient work process and environment to ensure quality of all campaigns



TreviPay

• United States
• Financial Services
• 700 & Above Employee

• Credit Underwriter

  • Jan 2012 - Feb 2013

  -Analyze potential new accounts for credit worthiness through credit profiles, bank and trade references, and financial statements -Service current accounts through reviews and requested credit increases -First line of defense for uncovering potential fraud -Be available to current and potential customers for questions concerning credit -Analyze potential new accounts for credit worthiness through credit profiles, bank and trade references, and financial statements -Service current accounts through reviews and requested credit increases -First line of defense for uncovering potential fraud -Be available to current and potential customers for questions concerning credit



Humana

• United States
• Insurance
• 700 & Above Employee

• Sales Representative

  • Aug 2010 - Jan 2012

  -Promote Humana products to potential clients through seminars and in-home appointments -Be available to provide customer service to current clients over the phone or in person -Make phone calls to current and potential clients -Promote Humana products to potential clients through seminars and in-home appointments -Be available to provide customer service to current clients over the phone or in person -Make phone calls to current and potential clients