Experience

Entrepreneur First

• United Kingdom
• Venture Capital and Private Equity Principals
• 400 - 500 Employee

• Advisor

  • Feb 2023 - Present



Zapp

• United Kingdom
• Retail
• 100 - 200 Employee

• Co-Founder, Board Advisor

  • 2020 - Present

• Co-Founder, Chief Operating Officer

  • 2020 - Mar 2023



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• Investor and Advisor

  • 2019 - Present

  Angel investor / Advisor / LP Angel investor / Advisor / LP



Jumia Group

• Nigeria
• Technology, Information and Internet
• 700 & Above Employee

• EVP On-Demand Services

  • Oct 2012 - Jun 2020

  Founder & CEO, On-Demand Services business unit Jumia group founding team and ExCo member IPO: April 2019 (NYSE: JMIA) Founder & CEO, On-Demand Services business unit Jumia group founding team and ExCo member IPO: April 2019 (NYSE: JMIA)



Otlob

• Egypt
• Technology, Information and Internet
• 1 - 100 Employee

• Advisor and interim Managing Director

  • Aug 2015 - Dec 2016

  Led acquisition of Otlob in August 2015. Acquired by Delivery Hero in December 2016. Led acquisition of Otlob in August 2015. Acquired by Delivery Hero in December 2016.



Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• Co-Founder

  • Jan 2012 - Jul 2012

  Coordinated global launch of a design-focused shopping club website, backed by Rocket Internet, that launched teams in 12 countries across 4 continents. Coordinated global launch of a design-focused shopping club website, backed by Rocket Internet, that launched teams in 12 countries across 4 continents.



Cogn8

• Retail

• Partner

  • May 2010 - Dec 2011

  Worked alongside ex-MD of Waitrose and PR veteran to develop new products and ranges for FMCG brands. Won The Grocer's Product Launch of the Year award, 2011, for multi-category fresh range of Italian food. Worked alongside ex-MD of Waitrose and PR veteran to develop new products and ranges for FMCG brands. Won The Grocer's Product Launch of the Year award, 2011, for multi-category fresh range of Italian food.



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Management Consultant

  • Apr 2008 - Apr 2010

  Projects included: - Brand strategy and product architecture for paid-for accounts at 'Big Four' UK retail bank - Design and delivery of multi-£billion efficiency plan for regional UK healthcare organisation - European M&A restructuring for global FMCG player - Strategy for 2009 Climate Change negotiations in Copenhagen - Private Equity due diligence in renewable energy space - Operations strategy for major European defence player - Pro-bono project to design single-donor… Show more Projects included: - Brand strategy and product architecture for paid-for accounts at 'Big Four' UK retail bank - Design and delivery of multi-£billion efficiency plan for regional UK healthcare organisation - European M&A restructuring for global FMCG player - Strategy for 2009 Climate Change negotiations in Copenhagen - Private Equity due diligence in renewable energy space - Operations strategy for major European defence player - Pro-bono project to design single-donor fundraising strategy for a London charity Show less Projects included: - Brand strategy and product architecture for paid-for accounts at 'Big Four' UK retail bank - Design and delivery of multi-£billion efficiency plan for regional UK healthcare organisation - European M&A restructuring for global FMCG player - Strategy for 2009 Climate Change negotiations in Copenhagen - Private Equity due diligence in renewable energy space - Operations strategy for major European defence player - Pro-bono project to design single-donor… Show more Projects included: - Brand strategy and product architecture for paid-for accounts at 'Big Four' UK retail bank - Design and delivery of multi-£billion efficiency plan for regional UK healthcare organisation - European M&A restructuring for global FMCG player - Strategy for 2009 Climate Change negotiations in Copenhagen - Private Equity due diligence in renewable energy space - Operations strategy for major European defence player - Pro-bono project to design single-donor fundraising strategy for a London charity Show less



Lazard

• United States
• Financial Services
• 700 & Above Employee

• Summer Analyst

  • Jul 2006 - Sep 2006

  Industrials M&A Industrials M&A