Joe Falletta

Sr. Media Buyer at Allscope Media
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Location
Greater New York City Area, US

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Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Sr. Media Buyer
      • Nov 2014 - Present

      Negotiated local audio schedules for clients such as Jackson Hewitt, Sleepy's and Modell's along with extensive added value components for all in over 40 markets. Became the lead "go-to" person for any problem resolution in regards to the multiple campaigns that were placed. Trained several assistants, buyers and supervisors on how to use SBMS, Strata View & Strata Eleven.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Sr. Media Buyer
      • Jan 2004 - Feb 2014

      Directly supervised key accounts which included involvement in planning, placement and maintenance of campaigns, along with overseeing the buying team. Negotiated Audio and Digital Media campaigns in top markets. Maintain excellent relationships with multimedia rep firms and radio stations. Presented at Horizon’s Media 101 class for new employees. Developed and negotiated integrated media programs for numerous clients that went beyond the planned campaign.

    • Sales Executive
      • Apr 2003 - Mar 2004

      Responsible for the development, maintenance, management and growth of established clients along with generating new local business. Developed and implemented effective local market sales and marketing strategies that maximized sales opportunities. Delivered effective presentations including proposals to customers and business reviews to management. Identified business issues for clients and provided win‐win solutions that add value. Maintained account files, report documents and proposals.

    • Book and Periodical Publishing
    • 300 - 400 Employee
    • Media Buyer
      • Mar 2000 - Apr 2003

      Negotiated media buys in major markets for radio and television spots. Resolved any issues that arose which were related to incorrect creative, rate negotiations, and placement dates. Promoted to Media Buyer position 6 months after hire as an Assistant Media Buyer due to demonstrated leadership, interpersonal, and negotiation skills

    • Advertising Services
    • 1 - 100 Employee
    • Assistant Account Manager
      • Jan 1998 - Feb 2000

      Liaison between account group and direct response clients. Supervised and trained new employees in the use of computer and data entry systems. Accurately tracked and analyzed performance of TV and radio spots—immediately reported levels of effectiveness of direct response clients

Education

  • Saint John's University
    -

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