Joe Ellis

Head of Off-Trade at SERVED®
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Contact Information
Location
London, England, United Kingdom, UK
Languages
  • French Limited working proficiency

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Credentials

  • Revenue Management for Customer Managers Workshop
    Total Negotiation Group
    Jan, 2022
    - Oct, 2024

Experience

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Head of Off-Trade
      • Oct 2022 - Present
    • United Kingdom
    • Beverage Manufacturing
    • 1 - 100 Employee
    • National Account Manager - Grocery
      • Sep 2021 - Sep 2022

      - Responsible for managing Co-Op, ASDA, M&S, Morrisons, Majestic and Booths.

    • National Account Manager - Off-Trade
      • Jan 2021 - Sep 2021

      - Responsible for managing M&S, Morrisons, John Lewis and iconic and independent retail.

    • Senior Key Account Manager - On-Trade National
      • Jan 2020 - Jan 2021

      - Responsible for managing key On-Trade accounts such as Greene King, Mitchells and Butlers, JDW, Whitbread and Stonegate.- Responsible for growing distribution, launching NPD and managing activation.

    • Key Account Manager - Wholesale
      • Mar 2018 - Jan 2020

      - Responsible for managing multiple key wholesalers including E&C, Amathus, Venus, Bibendum, Hills Prospect.- Responsible for increasing distribution, lead generation and winning new business.

    • Sales Executive - West London
      • Aug 2016 - Mar 2018

      - Responsible for driving distribution, ROS and visibility across premium pubs, bars, restaurants and hotels in the on-trade.

    • Brand Ambassador
      • Jun 2016 - Aug 2016

    • United Kingdom
    • Brand Ambassador
      • Feb 2016 - Mar 2016
    • United Kingdom
    • Events Services
    • 100 - 200 Employee
    • Event Staff
      • Sep 2013 - Dec 2013
    • United Kingdom
    • Leisure, Travel & Tourism
    • 200 - 300 Employee
    • Chalet Host
      • Dec 2012 - Apr 2013
    • United States
    • Financial Services
    • 700 & Above Employee
    • Work Experience
      • Jul 2011 - Jul 2011
    • United Kingdom
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Work Experience
      • Jun 2011 - Jun 2011

Education

  • Oxford Brookes University
    Bachelor of Arts (BA), Business and Marketing Management
    2013 - 2016
  • Dauntsey's School
    2005 - 2012
  • Wine & Spirit Education Trust
    Level 2, Spirits

Community

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