Joe Downs
Director of Marketing at b2i digital- Claim this Profile
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Bio
Credentials
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LinkedIn Marketing Solutions Fundamentals
LinkedInMay, 2022- Sep, 2024 -
HubSpot Marketing Software Certified
HubSpotFeb, 2023- Sep, 2024 -
Email Marketing
HubSpot AcademyDec, 2021- Sep, 2024 -
Google Analytics Certification
GoogleDec, 2022- Sep, 2024 -
Facebook Certified Creative Strategy Professional
FacebookSep, 2021- Sep, 2024 -
Display Advertising Certification
Google Digital Academy (Skillshop)Sep, 2020- Sep, 2024 -
Search Advertising Certification
Google Digital Academy (Skillshop)Sep, 2020- Sep, 2024 -
Google Shopping Ads Certification
Google Digital Academy (Skillshop)Aug, 2021- Sep, 2024 -
Advanced Search Engine Optimization
HubSpot AcademyMay, 2021- Sep, 2024 -
Google Analytics Individual Certification
Google Digital Academy (Skillshop)Feb, 2021- Sep, 2024 -
Facebook Certified Media Planning Professional
FacebookDec, 2020- Sep, 2024 -
YouTube Advertising Certification
Google Digital Academy (Skillshop)Dec, 2020- Sep, 2024
Experience
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b2i digital
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing
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Sep 2021 - Present
As Director of Marketing I oversee the entire process of telling corporate stories to generate investor awareness; from landing page creatiion, copywriting, targetted digital advertising, lead generation, and result delivery. I oversee several employees to help ensure timely results, with each new client becoming it's own project to be effectively managed to ensure client satisfaction. I am also client-facing, working directly with the C-suite in order to tell their story and deliver result with maximum impact. The result has been over 100 landing pages created, hundreds of thousands of dollars in ad spend across multiple platforms, around 2,000 lead generated and discernible increases in volume in the stocks of our featured companies. Show less
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Purple State Marketing
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United States
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Advertising Services
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Co-Founder
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Mar 2020 - Present
Co-head of a full service marketing and advertising firm for political campaigns and non-profits primarily. My duties focus primarily on analytics, strategic ad placement, messaging, and results interpretation. Data-driven messaging is a additional specialty. Focus is primarily on the Facebook and Google ad platforms (currently in the Facebook Marketing Partner Program), but have also placed ads on TV, radio, and print as well. Effort led to the surprise win of Dave Ortega in the race for Scottsdale Mayor. Show less
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Facebook Marketing Expert
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Mar 2020 - Nov 2020
I consult with small business and advertising agencies on how best advertise on the Facebook/Instagram advertising platform. Specialties include full funnel sales strategies, creative strategies for harnessing interest and intent, and optimizing techniques for better results. I consult with small business and advertising agencies on how best advertise on the Facebook/Instagram advertising platform. Specialties include full funnel sales strategies, creative strategies for harnessing interest and intent, and optimizing techniques for better results.
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Founder
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Jan 2017 - Mar 2020
Performed consulting work for 10 different political candidate, including marketing/advertising (traditional, print and digital), financial management and strategic consulting. Was the primary consultant for two AZ statewide candidates, and effort directly led to the political upset of the year: 31 year old political newcomer Kathy Hoffman being elected as the State Superintendent. Performed consulting work for 10 different political candidate, including marketing/advertising (traditional, print and digital), financial management and strategic consulting. Was the primary consultant for two AZ statewide candidates, and effort directly led to the political upset of the year: 31 year old political newcomer Kathy Hoffman being elected as the State Superintendent.
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Vanguard
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United Arab Emirates
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IT Services and IT Consulting
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Financial Advisor
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Jan 2017 - Mar 2018
As a Certified Financial Planner™ I assisted investors with assets between $500K and $1MM in helping them meet their financial goals. Duties included signing people up for our managed service, balancing portfolios, security selection, and results delivery. I also led our team in Q4 in new signups for our managed service. Left to pursue self-employment. As a Certified Financial Planner™ I assisted investors with assets between $500K and $1MM in helping them meet their financial goals. Duties included signing people up for our managed service, balancing portfolios, security selection, and results delivery. I also led our team in Q4 in new signups for our managed service. Left to pursue self-employment.
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Maricopa County Treasurer
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United States
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1 - 100 Employee
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Candidate
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Jan 2016 - Nov 2016
I was a political candidate for the role of Maricopa County Treasurer. I ran my own campaign with a team volunteers, and along with the typical candidate duties I performed all of the digital advertising and strategy for the campaign. I was a political candidate for the role of Maricopa County Treasurer. I ran my own campaign with a team volunteers, and along with the typical candidate duties I performed all of the digital advertising and strategy for the campaign.
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Bank of America Merrill Lynch
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United States
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Financial Services
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700 & Above Employee
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Assorted
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May 2012 - Apr 2016
I held three positions at Merrill Lynch/Bank of America: financial advisor, internal wealth management banker, and financial solutions advisor. Duties ranged from asset selection and portfolio management to client evaluations/consultative sales to asset gathering. I held three positions at Merrill Lynch/Bank of America: financial advisor, internal wealth management banker, and financial solutions advisor. Duties ranged from asset selection and portfolio management to client evaluations/consultative sales to asset gathering.
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Education
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2009 - 2011
Arizona State University
Master of Business Administration - MBA, Financial Management and Markets -
1998 - 2003
Grove City College
Bachelor of Science - BS, Biochemistry
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