Experience

The PCA Group of Companies

• United States
• Retail
• 1 - 100 Employee

• Senior Site Merchant

  • Mar 2019 - Present

  As Senior Site Merchant within the digital marketing team, it is my responsibility to optimize our clients' brand presence on various channels alongside a team of site merchants. With a focus on Amazon, we work to launch new products on Vendor Central and Seller Central, developing rich descriptions and imagery with a focus on customer experience and SEO. In addition to Site Merchandising, I work cross-functionally with other stakeholders on the team to ensure that we meet deadlines and create a cohesive experience for each brand across the web. Show less


Sela
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Site Merchant

  • Mar 2019 - Present


GNP Branded Gear

• United States
• Advertising Services
• 1 - 100 Employee

• E-commerce Specialist

  • Aug 2016 - Nov 2018

  As the Digital Marketing & E-Commerce Specialist I collaborated with the rest of the marketing team to develop SEO/SEM strategies. This included a content marketing strategy with useful, relevant, SEO-focused blog posts, landing pages, category descriptions, email blasts, & newsletters for targeted audiences. In addition, I bolstered social media channels with a calendar of entertaining, informative content. In addition to my efforts in the marketing department, I maintained multi-disciplinary knowledge within the company, stepping fully into roles in the production control & art departments. As acting art director for a brief period, I created digital proofs for clients using Adobe Illustrator and Photoshop. Show less



Big Apple Pet Supply, Inc.

• United States
• Retail

• Technology Manager

  • Apr 2007 - Jul 2016

  - Maintained an e-commerce storefront and product database in the Netsuite ERP. - Promoted new products, sales, & events through Constant Contact email campaigns, marketing banners, classified ads, & social media. - Learned Adobe Suite apps for graphic design & video production. Created banner ads & edited videos. - - Maintained a YouTube channel that grew to over 5 million views. - Worked directly with CEO to brainstorm and develop business strategies. Established myself as a trusted source for honest feedback and creative solutions for the entire team. - Coordinated with third-parties to plan and deploy the aforementioned strategies, including Amazon Store integration, a responsive website redesign, and several video tutorials. Show less



GameZone

• Netherlands
• Entertainment Providers
• 1 - 100 Employee

• Freelance Writer

  • 2010 - Aug 2014

  - Contributed written reviews, opinion pieces, features, interviews, news briefs, and strategy guides. - Covered events such as Comic Con and PAX East, visited game studios, interviewed developers. - Coordinated with editors to plan content coverage and set deadlines for pieces. - Contributed written reviews, opinion pieces, features, interviews, news briefs, and strategy guides. - Covered events such as Comic Con and PAX East, visited game studios, interviewed developers. - Coordinated with editors to plan content coverage and set deadlines for pieces.



Critical Gamer

• Freelance Writer

  • Aug 2009 - Jun 2011

  ● Contributed game reviews/previews, opinion pieces, and features. ● Select reviews appeared in Scotland’s West Coast Review. ● Contributed game reviews/previews, opinion pieces, and features. ● Select reviews appeared in Scotland’s West Coast Review.



Simply Cheap B2B, Inc.

• Database Manager

  • Jun 1999 - Aug 2006

  Managed product catalog of over 100,000 items. Oversaw several outsourced projects via Elance. Managed keyword advertising campaigns. Trained and managed new employees. Managed product catalog of over 100,000 items. Oversaw several outsourced projects via Elance. Managed keyword advertising campaigns. Trained and managed new employees.