Experience

Stoller Imports

• United States
• 1 - 100 Employee

• Central Regional Sales Manager

  • Feb 2021 - Present



Joe Brock Consulting

• Executive Wine & Spirits

  • Aug 2017 - Jan 2021

  Email: Joe.Brock@comcast.netPhone: (847) 321-1435



Catalyst Marketing Design, Inc.

• Vice President Sales - Beach House Beverages - North America

  • Jan 2020 - Jul 2020



Dakine Spirits

• President, VP Sales & Marketing

  • Mar 2011 - Jul 2017

  • Advanced from VP Sales & Marketing to President serving a celebrity owner’s hand-crafted spirit.• Designed and applied brand strategies in the market, increasing market distribution to 48 states in first year.• Positioned brand for company partnership by increasing efficiency from production to distribution.• Executed strong social media using fan engagement which increased site followers 100% annually.



Skyy Spirits/Campari Americas

• Director Sales & Marketing Canada, Marketing Manager

  • Jan 2008 - Dec 2010

  • Propelled 8% increase, 4% over category, with steadfast advertising, broker plans and budgets. • Created 360° event driven marketing plan, doubled accounts in markets which hosted the events.• Served as liaison between celebrity brand owner and brand manager strengthening brand message.



Tequilera Cabo Wabo

• Beverage Manufacturing
• 1 - 100 Employee

• Vice President Sales

  • Apr 2004 - Dec 2007

  • Primed Cabo Wabo Tequila for $100 M acquisition by Campari USA, 27 times revenue. • Cultivated enduring relationships with multiple state distributors resulting in effective programming.• Devised public relation campaign for multiple markets to support national concert tour brand sales.



Jim Beam Brands/Future Brands

• Global Military Manager, National Account Executive

  • Jun 2000 - Dec 2003

  • Directed global military broker to double digit annual gains utilizing partnership with AFFES and NEXCOM.• Combined advertising with market promotions to boost brand message, stimulating consumer purchase.• Appointed Global Military Category Captain by the U.S. Navy Exchange increasing brand placements.



J & S Imports

• United States
• Retail

• President

  • Jun 1999 - Mar 2000



National Wine & Spirits/Union Beverage

• Executive Director of Pricing & Programs, Brand Manager

  • Feb 1995 - May 1999



Continental Liquors

• United States
• Real Estate

• Director of On-Premise, Key Account Executive

  • Jan 1989 - Jan 1995



Valley Lquors

• South Africa
• 1 - 100 Employee

• District Manager

  • Nov 1985 - Dec 1988



Judge & Dolph/Gold Seal Liquors

• Account Representative

  • Jul 1983 - Oct 1985