Joe Bettinelli
VP Sales and Marketing at AMG Metals Inc- Claim this Profile
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Bio
Venus Garg, MScE, P.Eng, PMP
I worked with Joe on the VivaNext BRT Projects, Joe and his team were not a typical Subcontractor- they offered innovative solutions for aesthetic poles and pole base covers which the client had envisioned and eventually approved. Without Joe that would not have happened. I have a lot of respect for Joe as he brings the right skills to the table- problem solving, innovative thinking, collaboration etc.
Tom Spears
There were times when I thought Joe was the only capable person at the Valmont Industries/West Coast Engineering offices in Ontario. As a sales manager, I thought he handled customers well, continued to feed sales to a sputtering business, and handled many customer complaints. His overall business acumen is strong, and he's the kind of manager that higher level executives can depend upon do say what he'll do, and do what he says.
Venus Garg, MScE, P.Eng, PMP
I worked with Joe on the VivaNext BRT Projects, Joe and his team were not a typical Subcontractor- they offered innovative solutions for aesthetic poles and pole base covers which the client had envisioned and eventually approved. Without Joe that would not have happened. I have a lot of respect for Joe as he brings the right skills to the table- problem solving, innovative thinking, collaboration etc.
Tom Spears
There were times when I thought Joe was the only capable person at the Valmont Industries/West Coast Engineering offices in Ontario. As a sales manager, I thought he handled customers well, continued to feed sales to a sputtering business, and handled many customer complaints. His overall business acumen is strong, and he's the kind of manager that higher level executives can depend upon do say what he'll do, and do what he says.
Venus Garg, MScE, P.Eng, PMP
I worked with Joe on the VivaNext BRT Projects, Joe and his team were not a typical Subcontractor- they offered innovative solutions for aesthetic poles and pole base covers which the client had envisioned and eventually approved. Without Joe that would not have happened. I have a lot of respect for Joe as he brings the right skills to the table- problem solving, innovative thinking, collaboration etc.
Tom Spears
There were times when I thought Joe was the only capable person at the Valmont Industries/West Coast Engineering offices in Ontario. As a sales manager, I thought he handled customers well, continued to feed sales to a sputtering business, and handled many customer complaints. His overall business acumen is strong, and he's the kind of manager that higher level executives can depend upon do say what he'll do, and do what he says.
Venus Garg, MScE, P.Eng, PMP
I worked with Joe on the VivaNext BRT Projects, Joe and his team were not a typical Subcontractor- they offered innovative solutions for aesthetic poles and pole base covers which the client had envisioned and eventually approved. Without Joe that would not have happened. I have a lot of respect for Joe as he brings the right skills to the table- problem solving, innovative thinking, collaboration etc.
Tom Spears
There were times when I thought Joe was the only capable person at the Valmont Industries/West Coast Engineering offices in Ontario. As a sales manager, I thought he handled customers well, continued to feed sales to a sputtering business, and handled many customer complaints. His overall business acumen is strong, and he's the kind of manager that higher level executives can depend upon do say what he'll do, and do what he says.
Credentials
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Chartered Marketer
Canadian Marketing AssociationDec, 2017- Sep, 2024
Experience
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AMG Metals Inc
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Industrial Machinery Manufacturing
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1 - 100 Employee
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VP Sales and Marketing
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Jan 2015 - Present
Directing sales and marketing efforts including pricing, specifications, industry penetration, customer satisfaction, and expanding into markets & products that best fit into our manufacturing capability. No project is too big, no challenge is too big, no customer is too small. Genuine Mad man.Head up Sales & Marketing for AMG Rail Division, encompassing Rail structures, cantilevers, bridges, waysides, bungalows, cases, crossing stations, pyramid anchors, Catenary, OCS & traction power poles. Call us for all your Rail fabrication needs.Rail StructuresRail cantilevers, signals and crossingsRail signal bridgesAnchors - pyramid, loose rods, and preassembled systems.Aluminum & Steel pedestrian bridgesCustom metals fabrication, steel, aluminum, stainless833-AMG-MTLSMTO roadway pole approved, 2415.01, 2422, 2453, 2415...ALL Pre set anchors.Proud Member of Toronto Railway Club, Board of Directors.2020 Toronto Railway Club 1st Vice President.RSSI MemberCARS MemberPDAC memberIMSA Member(Ontario)
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Polefab Inc.
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Canada
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Construction
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1 - 100 Employee
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VP Sales & Marketing
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Mar 2014 - Present
-Manage pricing, margins & sales for Polefab product line-Responsible for P/L -Manage marketing efforts & channels-Manage sales team-Manage approvals with government agencies-30+ years experience in manufacturing, costing, sourcing-Offshore sourcing experience-Custom fabrication costing, and sales channel-Control inventory levels, assure turns & correct inventory on hand-Market traffic poles, sectional poles, MTO poles, Anchors, special projects-Market & assist in design of Viva pole line & base covers-Managed breakaway coupling approvals-Engineering & design liaison-Solidworks design proficient-Excellence in all Windows 360 applications-Self generate all marketing materials & manage website marketingUpon coming onboard, I managed a complete rework of manufacturing processes, assuring cost certainty and improving revenue. After improving lead-times and reinforcing customer satisfaction and delivery, we introduced octagonal poles to the market, and soon thereafter MTO roadway conventional poles, taking over market share from the incumbent.
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Industry Expert
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Oct 1989 - Present
For over 30+ years now I have had the privilege of working with the best customers in North America. I have managed all aspects of the industry, from sales to fabrication, purchasing to costing, engineering to scheduling, from the plant floor to my office desk.I am happy to bring this experience to Polefab, and continue to develop relationships with past, present and future customers.There's not many of us who last this long in a single industry, my knowledge is your knowledge, so feel free to contact me at any time for your needs, and I will do everything I can to get you a solution.
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Valmont Industries
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United States
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Industrial Machinery Manufacturing
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700 & Above Employee
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Eastern Canada Sales Manager
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Jan 2008 - Mar 2014
Eastern Regional Sales Manager 2008 - Maritimes, Ontario & ManitobaExcellent communication & Team organizational skills.Goal Setting & Goal Achieving.Able to develop a plan, introduce the plan, get buy in on the plan & follow the plan.A complete sales professional that has operational, costing and specifications experience.-Set goals and forecast for sales in territory-Manage inside sales team, customer service & road rep-Investigate leads, write specifications, and manage project pricing-Top line sales & bottom line sales margin responsibility-Develop new products for engineering to design to meet customers needs-Reinforce sales channels to drive growth-Develop sales plan to fill white spaces of penetration-Generate pricing for PSG line and custom projects-Develop marketing tools to support customers & engineers-Continually improve the customers experience-Assist in cost-down projects-Site problem solving and recommendations expertise-Assist in Canadian Territorial Growth Planning process-Growth in Cities, Municipalities, Ministries, DOT's, MTO's-Experienced in business with China & imports-Transmission Poles, utility & hydro station steel knowledge and experience-Experience in Canadian & US Power & hydro transmission market.
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Director Of Sales & Marketing
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Jan 2006 - Dec 2007
Chinese steel pole importing agency.Gained familiarity with operating in China(trips & Visas)Evaluate product lines and feasibility of importEngineered pole line using design software.Assured product and plant CSA & CWB approved.Developed Product Selection Guide for engineers and architects use.Developed Marketing plan guaranteeing share theft & penetrationSet pricing and pricing levelsImported product, reviewed quality.Managed purchase contracts.Developed customer relationshipsSpecialized in specification selling, leveraging manufacturing strengthsPenetrated existing business market in a very short time frameStole share from incumbents based on knowledge & specifications
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Powco Steel Products Limited
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Canada
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Appliances, Electrical, and Electronics Manufacturing
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General manager, Sales Manager, Purchasing
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Oct 1989 - Dec 2005
1997-2005 General ManagerResponsible for daily operations of companyReporting direct to PresidentOP & Margin responsibilitySet pricing levels for customersCosting product line for profitabilityEngineering and design workCustomer sales presentations and trainingContract Negotiation with National AccountsSteel Purchasing with major North American millsManpower co-ordination in plant to reduce leadtimesMarketing materials generation, PSGManaged inventory levels for customer quick ship programsManagement Safety liaison1994-1997 Engineering & planning managerResponsible for design and engineering of pole structuresAssisted in design of custom fabricating machinery in plantCreated design standards for all productsLiased with P. Eng to attain approvals with governing bodiesReduced planning and design leadtime to meet customers requirements fro 2 weeks to 5 days.Transmission Poles, utility & hydro station steel knowledge and experienceExperience in Canadian & US Power & hydro transmission market.Managed relationship with TVA as third supplier.1989-1993 Planning ManagerPlanned Bills of Materials for plant ordersGenerated lists of materials to be purchasedConverted hand drafting team to cad packageconverted cnc equipment to cad operated
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Education
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2002 - 2002
York University
Schulic Executive course, Business Administration, Management and Operations -
1986 - 1989
Georgian College
3, Electronics Engineering technology
Community
