Experience

Practical Data Solutions

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Graphic Designer

  • Sep 2021 - Present

  Establish and update design brand standards to evolve with existing trends. Develop illustrations for infographics for website, advertising and presentations that follow established brand guidelines. Produce collateral materials including website, sales presentations, brochures, social media posts, infographics, trade show materials, e-blasts, and mailers. Establish and update design brand standards to evolve with existing trends. Develop illustrations for infographics for website, advertising and presentations that follow established brand guidelines. Produce collateral materials including website, sales presentations, brochures, social media posts, infographics, trade show materials, e-blasts, and mailers.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Art Director

  • Jan 2016 - Present

  Execute design and illustration projects: websites (WordPress), web banners, email blasts, social media, digital signage, photo retouching, infographics, catalogs, PowerPoint presentations, trade show materials, mailers, and collateral materials. Execute design and illustration projects: websites (WordPress), web banners, email blasts, social media, digital signage, photo retouching, infographics, catalogs, PowerPoint presentations, trade show materials, mailers, and collateral materials.



Graystone Group Advertising

• United States
• Higher Education
• 1 - 100 Employee

• Art Director

  • Mar 2003 - Apr 2021

  Led a team of 15+ designers to produce advertisements and maintain client relations while increasing sales from 10M to 25M over a 5y period. Design and execute high-quality print, online, social media, and email campaigns, ensuring brand consistency. Manage client interactions in academia, healthcare, and public sectors (clients: City of New York, Isaacson, Miller, UC Irvine, San Francisco State University, Witt Kiefer, Korn Ferry, AGB Search). Worked with the executive sales team to drive the business forward. Coordinate with media outlets for campaign placement. Optimized workflow and client experience. Trained and mentored junior designers. Expanded services in print and digital. Oversaw internal traffic system software and Mac desktop maintenance. Show less