Experience

Outernet London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Aug 2019 - Present

  Helping to build a growing team of creatives, designers, producers and technologists to launch a next-generation cultural district in the heart of Central London. Together, we have created, curated and commissioned a series of rendered and real-time experiences for our complex canvas of huge interactive LED screens, allowing art, music, fashion and brand storytelling to come to life in breathtaking new ways. Helping to build a growing team of creatives, designers, producers and technologists to launch a next-generation cultural district in the heart of Central London. Together, we have created, curated and commissioned a series of rendered and real-time experiences for our complex canvas of huge interactive LED screens, allowing art, music, fashion and brand storytelling to come to life in breathtaking new ways.



Freelance

• London, United Kingdom

• Creative Director

  • Oct 2018 - Aug 2019

  I spent a few months writing ideas, creating promos & idents for the likes of Sky, UKTV, ABC, FX and Reach PLC. I spent a few months writing ideas, creating promos & idents for the likes of Sky, UKTV, ABC, FX and Reach PLC.



ViacomCBS Networks International

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Creative Director

  • Mar 2018 - Oct 2018

  After spending a year leading the marketing team I returned to creative to lead all promotion, design, short-form and branded content across our MTV, Comedy Central and Spike channels. This included the launch of the first ever MTV Unplugged in Australia and I even got to shoot an episode of MTV Cribs with Australia's most famous DJ, Kyle Sandilands.

• Marketing Director

  • Mar 2017 - Apr 2018

  Responsible for managing consumer marketing, sponsorship partnerships, trade and affiliate marketing and communication for VIMN youth and entertainment brands (MTV, Comedy Central and Spike). This included devising our marketing strategy, planning with other internal stakeholders and generally running all brand communications with the goal of increasing awareness of VIMN brands and content to increase ratings and profitability. Highlights included booking Rudimental to headline our local music festival MTV Beats & Eats, partnering with Madame Tussauds to rebrand their music zone area as the MTV zone and shutting down all MTV channels for a day to encourage young people to register for the Same Sex Marriage vote. Show less

• Senior Creative Director

  • Jan 2016 - Mar 2017

  While still fulfilling my role as MTV's Creative Director, I was given a wider brief to lead any Viacom cross brand initiatives that included MTV, Channel 5 and Comedy Central and tasked with ensuring that best practices and creative insights were shared across brands.



Channel 5

• United Kingdom
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Creative Director Rebrand 2016 (secondment)

  • May 2015 - Feb 2016

  I led the rebrand of the entire Channel 5 network, creating a new family of logos, idents and on screen packaging for the main channel, 5USA, 5STAR and the newly named catch up/demand service My5. The rebrand was warmly received by both the industry, press and public. “5’s new look does a stellar job of smartening up the channel’s image…the idents certainly feel more upmarket.” – Creative Review “…an ‘emotional’ rebrand shows the plucky upstart is now a family fixture.” – The Independent “…noticeably higher production values…” – Marketing Week "The dynamic logo, which changes shape and colour has created a distinctly up to date identity and will work well across a variety of formats." – Creative Bloq Take a look at the work... http://gretelny.com/work/channel-5/ Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Creative Director

  • Dec 2010 - Jan 2016

  Working across an ever expanding portfolio of entertainment and music channels, I was in charge of a talented group of creatives, producers and designers responsible for producing all on-air and ATL creative for MTV and Viva.Collaboration and communication was key in the role, as I worked closely with the marketing, programming and international teams to ensure we delivered excellent creative that was on brand and brief.While in the role, we repeatedly broke MTV Internationals highest ever ratings for shows like Geordie Shore, Ex On the Beach, Catfish and Just Tattoo Of Us. We were voted Broadcast Digital Entertainment Channel of the Year in 2012, won numerous other industry awards and I successfully led the relaunch of MTV in the Russian market in 2013. Show less

• Senior Promo Producer

  • May 2009 - Nov 2010

  Supporting the Creative Director, I led a variety of 360 promotional and marketing campaigns for some of the channels leading entertainment shows or cross network music stunts. This would mean coming up with creative concepts and seeing them come to life on screen and in print at one of the world's most innovative and iconic brands.



Virgin Media

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Senior Promo Producer

  • Jan 2008 - Apr 2009

  I led the brand team for flagship channel Virgin 1, where I was lucky enough to work on campaigns for shows like Terminator: The Sarah Connor Chronicles, shooting with the cast (Lena Headey 'GOT') in both Los Angeles and London. That launch saw the channel reach its highest ever rating. I also devised the creative and shot with the cast of Chuck (Zachary Levi 'Shazam!' & Yvonne Strahovski 'The Handmaid's Tale'), as well making and overseeing the production of all our clip-based promotions. I led the brand team for flagship channel Virgin 1, where I was lucky enough to work on campaigns for shows like Terminator: The Sarah Connor Chronicles, shooting with the cast (Lena Headey 'GOT') in both Los Angeles and London. That launch saw the channel reach its highest ever rating. I also devised the creative and shot with the cast of Chuck (Zachary Levi 'Shazam!' & Yvonne Strahovski 'The Handmaid's Tale'), as well making and overseeing the production of all our clip-based promotions.



Sky

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Producer

  • Jun 1998 - Apr 2006

  I cut my teeth in the industry working on a variety of sports at Sky Sports. Editing, shooting interviews and cutting trailers. I cut my teeth in the industry working on a variety of sports at Sky Sports. Editing, shooting interviews and cutting trailers.