REALTOR® and New Home Sales Specialist

• Jun 2022 - Present

REALTOR® and New Home Sales Specialist proudly representing Logan Homes in Ocean Isle Beach, NC and surrounding areas. REALTOR® and New Home Sales Specialist proudly representing Logan Homes in Ocean Isle Beach, NC and surrounding areas.

REALTOR® and New Home Sales

• Feb 2019 - Present

REALTOR® and Strategic Listing Specialist

• Dec 2016 - Feb 2019

REALTOR® and Strategic Listing Specialist at Landmark Sotheby's International Realty | ONE Properties Group in Wilmington, NC REALTOR® and Strategic Listing Specialist at Landmark Sotheby's International Realty | ONE Properties Group in Wilmington, NC

Director Marketing Operations

• Aug 2005 - Nov 2015

Directed development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that support marketing services team operations to efficiently manage all creative projects through proper agency channels. Developed, coordinated and implemented consumer focused, integrated marketing strategies for global clients and brands. As Department Director and team leader, was actively involved in every aspect of marketing projects from the initial creative briefing through execution and delivery. Clients include MARS, Wrigley, Intel, Fosters Wine Estates, DOLE, Sara Lee, Home Market Foods and Chiquita • Preserved brand integrity by monitoring consistency and quality of marketing content and output • Analyzed business developments and opportunities for savings and growth • Monitored and tracked trends and innovations • Performed strategic marketing and corporate messaging, story development, ideation and brand management, quantitative and qualitative market research • Developed organized and strategic marketing plans, created high-­quality, executive level strategy documentation, including marketing briefs, operational excellence documents, FAQs and agency process • Provided monthly and quarterly financial reviews Key Accomplishments: • Coordinated with staff and vendors to bring robust marketing plans to life by creating effective, consumer driven marketing and advertising materials, including consumer/shopper materials, press and sales kits, point of sale/purchase materials and structures, demo materials, in-­‐store signage, out-­‐of-­‐home, digital and print materials across multiple brands and retailers • Utilized extensive retailer knowledge to direct and coordinate marketing activities to customer approval and satisfaction • Instrumental in transition of largest client from West Coast to Nashville, TN and in identifying and developing key vendor and industry relationships in new market Show less

Manager Marketing Services

• Feb 2003 - Aug 2005

Implemented marketing and advertising strategies for leader in Floral Industry. Coordinated staff and consumer focused marketing materials for special events, sampling programs and new product launches. Hosted weekly status meetings with brand managers, R&D and creative staff. Coordinated all marketing communications and efforts with digital team. Brand asset management. Skills & Achievements - • Using gap analysis was able to reduced redundancies in marketing materials for floral members by coordinating marketing efforts across key sales periods. • Communicated marketing teams’ plans and accomplishments to verify alignment with senior management objectives. • Coordinated vendor relationships and capabilities to increase efficiencies in print and promotional materials. • Identified best practices/strategies for scheduling marketing pushes/communications ahead of major holiday programs. Show less

Director of Production

• Feb 2003 - Aug 2005

Coordinated staff and marketing materials for special events, sampling programs and new product launches. Hosted weekly status meetings with brand managers, R&D and creative staff. Researched all project requirements and specifications. Performed extensive quoting with domestic and overseas resources. Took key role in executing final promotional and marketing materials to ensure client assets were correctly reproduced across all materials. Skills & Achievements - • Instrumental in developing marketing and sales materials for launch of new portfolio brand, Fiji Water. • Directed promotional print development using in-depth knowledge of vendor landscape and industry insight. • Oversaw print and installment of first ever out-of-home campaign for POM Wonderful in key markets such as New York, Los Angeles, Miami and Denver. Show less

Marketing Services Manager

• 2003 - 2005

Instrumental in developing marketing and sales materials for launch of new portfolio brand, Fiji Water. Instrumental in developing marketing and sales materials for launch of new portfolio brand, Fiji Water.

Marketing Services Manager

• Dec 2001 - Dec 2002

Oversaw all production of in-store signage for national drugstore chain. Produced campaign for NFL team under strict budget and creative guidelines. Managed department of seven including traffic, production and digital studio. Built and maintained vendor relationships in order to recognize cost efficiencies and savings for color and print work. Key Achievements: • Reduced cost of color and retouching work by identifying areas of waist and spearheaded new process, which was successful in reducing internal color budget by 25%. • Identified approach to out-of-home and print campaign which maximized impact on the consumer mind and which resulted in maximum profits at minimum cost for the NFL Oakland Raider's Raider Nation Store and increased ticket sales. Show less

Production Manager

• Dec 1998 - Dec 2001

Contracted outside vendors for color work, photography and print. Coordinated file releases with external digital studio to ensure project and publication deadlines were met. Coordinated art directors with photographers and retouchers to ensure client assets were correctly reproduced across all media. Managed stock photography and rights. Skills & Achievements - • Increased agency's efficiency and profitability through the reduction of false job starts, incomplete information sharing, over- and under-cost estimation and the need for media extensions. • San Francisco Ad Club Account Management School, Fall 1999, Winning Team Show less