Associate Director, Marketing and Recruitment

• Oct 2022 - Present

1. Develop and implement a long-term strategy for the achievement of MCC market goals 2. Plan and coordinate needed resources required for successful improving MCC academic experience 3. Develop operating structures, policies, and procedures for the marketing and recruitment department 4. Provide expectancy reports using appropriate report tools and metrics 5. Identify and lead the development of new partnerships and business opportunities in collaboration with the MCC leadership team and other key stakeholders 6. Foster a positive organizational environment that encourages highly engaged staff Show less

Student Recruitment Manager

• Aug 2020 - Sep 2022

1. Identified and developed potential business partners and grew the existing educational client relationship 2. Performed recruitment and market research to establish an appropriate strategy to meet targets 3. Represented UCW at meetings, webinars, local and national exhibitions, and conferences to recruit potential students and build upon stakeholder relationships 4. Trained and managed agents and other partners and stakeholders on university programs and values 5. Collected and compared pertinent data on target markets, making recommendations and writing proposals when requested 6. Explored possible career paths for students and matched them with specific UCW offerings Show less

Project Management Lead / Co-founder

• Mar 2019 - May 2020

1. Created and launched a new online English Tutoring Service and English As Second Language programs on the mobile application for clients based in China 2. Contributed to the goals and efforts of the complete Education and Enrichment team, providing insight, ideas, and support related to the project operation 3. Supported the Talent Team to recruit and train individuals from Literature, Law, and Commerce majors in top Canadian Universities as video performers and standard voice companions 4. Responsible for venue shooting and post-editing focused on subtitle correspondence and special visual effects to ensure excellent visual quality Show less

Event Staff

• Mar 2018 - Feb 2019

International Admission Advisor

• Feb 2017 - Mar 2018

1. Recruited international students through the sharing of program information (Hospitality, Travel and Tourism, Flight Attendant, Nursing Practice), conduct individual and group information session and other application requirement Oriented sessions on or off campus 2. Created new partner relationship globally and manage over 60 agencies onshore and offshore including Japan, Taiwan, Philippines, China, Korea, Vietnam, Italy, Saudi Arabic, Thailand and Indonesia 3. Attended career and education fair such as ICEF to promote CTC program for both local and overseas agents & students representing CTC 4. Collaborated effectively and professionally with the international admission department and hospitality/tourism pathway program department from Public University with the goal of maintaining a strong relationship between CTC and Public University 5. Attended monthly admission meeting and directly conduct sales report to Chief Operating Officer including students and agents feedback 6. Collaborated within the marketing team and accounting department in time especially for social media promotion and agent commission monthly track 7. Provided weekly training session to local agent focus on collecting feedback and reporting to CTC senior management team Show less

Project Director

• Jan 2016 - Dec 2016

1. Collaborated with technology Head Department and directly contributed to design of mobile application features, scheduling and whole-project dependency analysis 2. Acted as a liaison between the business partners, operation department, technology department and customer experience team; Scheduled facilitated project team meetings; Addressed and resolved project problems and issues 3. Maintained running of development and production teams, analyzed functionality and new requirements to meet the need of the projects and the products Show less

Marketing Coordinator

• Feb 2014 - Nov 2015

1. Acted as the liaison between students and school staff and to assist students with general inquiries 2. Identified target markets, developed and executed a comprehensive and strategic language marketing and promotions plan for international students 3. Maintained and built relationships with local and international agency partners including developing pathway agreements 4. Coordinated education fairs and other public events with local agencies and government to develop and promote the school in the Asian market Show less

Education Consultant

• Nov 2012 - Dec 2013

1. Assisted with clients individually and provided professional advice via phone, email and in-person on issues such as transfer credit, degree or diploma requirements, and post-secondary institution application 2. Conducted research, developed and maintained a comprehensive collection of current accurate information related to international post-secondary education system analysis 3. Performed general duties as assigned by the Head of CIBT but not limited to coordinating marketing materials, assisted the Department Head with photocopying, word processing, creating Excel and MS Word document, PowerPoint presentations and maintenance of electronic and hard copy of client files Show less