Experience

Wunderground

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Founder & CEO

  • Mar 2021 - Present

  Seattle, Washington, United States Wunderground is here! For the past 2 years, I've been working on this idea, business, raise, team and launch. We're taking coffee, the most enjoyed beverage in the world, and making it better to make us all feel better. We're adding super efficacious adaptogenic mushrooms to coffee. These mushrooms have been used in Eastern cultures for thousands of years. The West is waking up to the benefits of these superfoods. Benefits include brain clarity and focus, emotional health and calm, and… Show more Wunderground is here! For the past 2 years, I've been working on this idea, business, raise, team and launch. We're taking coffee, the most enjoyed beverage in the world, and making it better to make us all feel better. We're adding super efficacious adaptogenic mushrooms to coffee. These mushrooms have been used in Eastern cultures for thousands of years. The West is waking up to the benefits of these superfoods. Benefits include brain clarity and focus, emotional health and calm, and immunity. Our big aim was to make this taste amazing as taste is the achilles heel of this category. We've cracked the code on taste thanks to our incredible team (many from my old days at Starbucks). I'm bringing back the band of sorts, working with such a stellar team of people who are all entrepreneurs and experts in their field - from coffee, to plant milks, to ready-to-drink beverages to DTC/Amazon expertise, retail experience, etc. We worked with Cal McAllistair on the brand with an intent to break the mold a bit as we're a digitally native brand and product. Mostly, I'm excited for you to try these products and hear how you feel after a week or so. Show less



Cupcake Royale / Verite Coffee

• Founder & CEO

  • Dec 2003 - Present

  Greater Seattle Area Cupcake Royale was among the first cupcake bakeries to open in the US back in 2003. We pride ourselves on making delicious made-from-scratch cupcakes with big love every day in our 6 Seattle area cafes located in Seattle's best neighborhoods. We care deeply about building a vital community in each of our cafes - from how we source our local ingredients, to taking care of our exceptional team, to the community efforts that we put our back into to make a better society for us all. Natural… Show more Cupcake Royale was among the first cupcake bakeries to open in the US back in 2003. We pride ourselves on making delicious made-from-scratch cupcakes with big love every day in our 6 Seattle area cafes located in Seattle's best neighborhoods. We care deeply about building a vital community in each of our cafes - from how we source our local ingredients, to taking care of our exceptional team, to the community efforts that we put our back into to make a better society for us all. Natural, Fresh, Local - Does a Booty Good! You can also find Cupcake Royale on Alaska Airline flights and in Metropolitan Market grocery stores. More at www.cupcakeroyale.com or @cupcakeroyale Show less



The Goodship

• Founder & CEO

  • Jan 2014 - Oct 2018

  Greater Seattle Area Goodship is a premium edibles company founded after cannabis legalization in Washington State in 2014. Goodship products focused on delicious, quality ingredients in the categories of baked goods, confection and chocolate. Goodship was a pioneer in many ways--including the first brand to accurately micro-dose products to ensure a safe, consistent experience. Our aim from day 1 was to build a quality product, compelling brand, design and voice to lead the narrative around how cannabis… Show more Goodship is a premium edibles company founded after cannabis legalization in Washington State in 2014. Goodship products focused on delicious, quality ingredients in the categories of baked goods, confection and chocolate. Goodship was a pioneer in many ways--including the first brand to accurately micro-dose products to ensure a safe, consistent experience. Our aim from day 1 was to build a quality product, compelling brand, design and voice to lead the narrative around how cannabis makes us better humans and allows us to profoundly connect to our ideas, art & culture, our community in a way that's positive, uplifting and life affirming. Goodship was acquired in 2017 by Privateer Holdings, a titan in the global cannabis space. Privateer recently converted into a CBD brand in US markets. Show less



REI

• United States
• Retail
• 700 & Above Employee

• Marketing Promotions Manager

  • 2001 - 2003



Starbucks

• United States
• Retail
• 700 & Above Employee

• Hear Music Marketing Manager

  • 1999 - 2001

• Markething Manager

  • 1989 - 2000

  Seattle