Experience

Havas Red US

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Vice President

  • Apr 2019 - Present

  New York, NY • Elevate corporate reputation of Fortune 500 clients and iconic international organizations among the highest levels of media, analyst, and influencer audience through strategic external communications • Develop and implement global communications strategies for McKinsey & Company, Philip Morris International (NYSE: PMI) and ManpowerGroup (NYSE: MAN) and AU10TIX, a ICTS (OTCQB: ICTSF) subsidiary • Develop and implement global media relations strategy, securing high-level placements in… Show more • Elevate corporate reputation of Fortune 500 clients and iconic international organizations among the highest levels of media, analyst, and influencer audience through strategic external communications • Develop and implement global communications strategies for McKinsey & Company, Philip Morris International (NYSE: PMI) and ManpowerGroup (NYSE: MAN) and AU10TIX, a ICTS (OTCQB: ICTSF) subsidiary • Develop and implement global media relations strategy, securing high-level placements in print, broadcast and digital media; executing social media strategies to engage audiences across traditional and new media • Manage communication in support of all corporate disclosers, such as regular quarterly earnings, investor and analyst days, annual reports, and related corporate transactions and events including CEO and c-suite spokesperson preparation • Manage communication in support of all corporate disclosures, such as regular quarterly earnings, investor and analyst days, annual reports, and related corporate transactions and events including CEO and c-suite spokesperson preparation • Distill complex financial information and concepts for external audiences; create press releases, messaging documents, Q&As, thought leadership and other related materials to help tell a compelling corporate story to drive valuation • Develop crisis response and risk management strategies; handle sensitive issues; craft statements; provide real-time assessments and on when and how to respond to an emerging issue or crisis • Conceive, build and execute breakthrough CEO branding and executive visibility campaigns to drive a pipeline of external engagement opportunities and impactful earned media coverage and awareness Show less



Rubenstein Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Sep 2016 - Sep 2018

  New York, NY • Corporate practice team leader responsible for program strategy across multiple campaign touch points, breakthrough media relations and superior execution of all programs under lifestyle and hospitality portfolio • Drove all executive visibility programs for CEOs and C-Suite executives and led pre-emptive, risk-mitigation plans for high-net-worth individuals and celebrities navigating litigation, media analysis and crisis situations • Responsible for the development and implementation… Show more • Corporate practice team leader responsible for program strategy across multiple campaign touch points, breakthrough media relations and superior execution of all programs under lifestyle and hospitality portfolio • Drove all executive visibility programs for CEOs and C-Suite executives and led pre-emptive, risk-mitigation plans for high-net-worth individuals and celebrities navigating litigation, media analysis and crisis situations • Responsible for the development and implementation of external communications and public relations for Dream Hotel Group and its leadership team as well as expansion strategies for the Group’s proprietary brands • Lead integrated campaigns for ALTR Created Diamonds including content development, and strategy across multiple platforms and publicized brand campaigns, activations, and corporate initiatives to deliver stand out media coverage. • Led all facets of publicity for World Series of Fighting to promote NBC-televised WSOF NYC at Madison Square Garden on New Year’s Eve, including publicity efforts for athletes, partners and associated events • Created social media partnerships for influencer programs for ALTR Created Diamonds (ABC’s “The Bachelor”) Style Fashion Week (Kylie Jenner), and Synergy Global Forum (Jordan Belfort) Show less



Kaufmann Mercantile

• United States
• Retail
• 1 - 100 Employee

• Director of Communications and Public Relations

  • Jan 2014 - Aug 2016

  New York, NY • Led global brand communications and strategic direction for luxury retailer dedicated to higher standards of living through strategic public relations and brand communications programming • Instigated and drove global rebrand; architected new brand framework; defined and articulated company vision; developed core messaging and ensured organizational consistency in all aspects of communications • Drove communications around retail partnerships and strategic opportunities with designers… Show more • Led global brand communications and strategic direction for luxury retailer dedicated to higher standards of living through strategic public relations and brand communications programming • Instigated and drove global rebrand; architected new brand framework; defined and articulated company vision; developed core messaging and ensured organizational consistency in all aspects of communications • Drove communications around retail partnerships and strategic opportunities with designers (Todd Snyder, G. Wiseman), brands (In God We Trust, Rancourt & Co, Hearst), and manufacturers (WM J. Mills, Public – Supply) • Launched the Kaufmann private label line and furniture collection to media generating feature coverage in top-tier press • Developed and implemented publicity campaign to launch The Kaufmann Mercantile Guide generating 100+ pieces of coverage across print, online and broadcast media • Led cross-functional teams, managed agency partners, oversaw project management and maintained budget Show less



Getty Images

• United States
• Photography
• 700 & Above Employee

• Public Relations Manager

  • Jun 2010 - Dec 2013

  New York, NY • Responsible for leading external communications and public affairs in the Americas including devising and executing media relations, business and financial communications strategies and rapid response issues and crisis management • Managed CEO leadership profile and executive visibility including creating messaging and executive communications for both external engagements and internal audiences related to corporate innovation, change management, CSR and policy • Led national and… Show more • Responsible for leading external communications and public affairs in the Americas including devising and executing media relations, business and financial communications strategies and rapid response issues and crisis management • Managed CEO leadership profile and executive visibility including creating messaging and executive communications for both external engagements and internal audiences related to corporate innovation, change management, CSR and policy • Led national and international media relations programs around Olympic Games, Royal Wedding and World Cup • Worked cross-functionally with sales, product, legal policy, and international PR teams on media opportunities and broader communications programs around content monetization efforts and intellectual property practices • Led publicity efforts surrounding Getty Images’ technology advancements across new and traditional channels including partnerships including with NBCUniversal, Bloomberg, Warner Bros. Entertainment, Red Bull Media House and Sony Show less



LaForce + Stevens

• Senior Account Supervisor

  • Nov 2006 - Jun 2010

  • Conceived, developed and executed integrated communications programs; public relations, digital media and marketing strategies/promotions; events; strategic partnerships; large-scale product launches and short and long-term planning • Demonstrated track record of success securing positive features in print, broadcast and digital media • Managed communications for Tourism New South Wales including around marque events (Vivid Sydney, Australia Day and New Years Eve) and media relations… Show more • Conceived, developed and executed integrated communications programs; public relations, digital media and marketing strategies/promotions; events; strategic partnerships; large-scale product launches and short and long-term planning • Demonstrated track record of success securing positive features in print, broadcast and digital media • Managed communications for Tourism New South Wales including around marque events (Vivid Sydney, Australia Day and New Years Eve) and media relations for Minister for Tourism Jodi McKay • Managed all facets of public relations for Vikram Chatwal Hotels and Cape Resorts including hotel, restaurant and lounge openings and strategic partnerships • Conceptualized and implemented multi-platform communications program for multiple spirits brands including in the Moet Hennessy and Kobrand Corporation brand portfolios • Created and executed successful publicity campaigns for Rockstar Games including launching Grand Theft Auto IV, the most successful entertainment release in history generating $500 million gross revenue in launch week • Orchestrated multi-platform publicity and marketing campaign for “The Starter Wife" with strategic alliance between Debra Messing and Designer Lauren Merkin to create/market limited edition clutch inspired by the series • Led planning and implementation of initiatives for IMAN Cosmetics and Coty (Rimmel) including beauty editor engagement and consumer public relations strategy • Launched Gilt Groupe’s new invitation-only travel site, Jetsetter, promoted high-end experiences offered to members, engaged luxury spenders, established strategic alliances and leverage synergies between sites • Pioneered digital media program for Tourism New South Wales by engaging US youth travelers via branded online communities and social networking initiatives resulting in a 224% increase in Working Holiday visa grants Show less



Cohn & Wolfe

• France
• Business Consulting and Services

• Senior Account Executive

  • Dec 2005 - Nov 2006

  • Developed and executed public relations strategies, identified and championed cross-promotional opportunities, produced events, developed and reconciled budgets and conducted analysis of competitive landscape • Managed day-to-day press relations, established network of media relationships and coordinated press conferences, media briefings, media tours, editor events and video/radio news releases • Wrote press and marketing materials, created content for collateral, brochures and… Show more • Developed and executed public relations strategies, identified and championed cross-promotional opportunities, produced events, developed and reconciled budgets and conducted analysis of competitive landscape • Managed day-to-day press relations, established network of media relationships and coordinated press conferences, media briefings, media tours, editor events and video/radio news releases • Wrote press and marketing materials, created content for collateral, brochures and newsletters and directed design and production of promotional material • Clients included Proctor & Gamble and J.M. Smuckers Show less



Jericho Communications

• United States
• Hospitals and Health Care

• Account Executive

  • Dec 2003 - Nov 2005

  • Managed day-to-day activities to ensure completion of communications initiatives • Wrote press releases and other promotional materials, conducted media outreach, fielded media calls, monitored for press coverage, built media lists and maintained databases • Coordinated consumer and media events, satellite media tours, sampling opportunities and strategic partnerships • Clients included glaceau (vitaminwater & smartwater), H&M, TCBY, The Hay-Adams Hotel, Papa John's Pizza, Lugs… Show more • Managed day-to-day activities to ensure completion of communications initiatives • Wrote press releases and other promotional materials, conducted media outreach, fielded media calls, monitored for press coverage, built media lists and maintained databases • Coordinated consumer and media events, satellite media tours, sampling opportunities and strategic partnerships • Clients included glaceau (vitaminwater & smartwater), H&M, TCBY, The Hay-Adams Hotel, Papa John's Pizza, Lugs Footwear, among others Show less



UBS

• Switzerland
• Financial Services
• 700 & Above Employee

• Communications Analyst

  • Jan 2003 - Nov 2003

  • Worked directly with UBS America Chairman Donald Marron providing media and communications support • Developed press material, presentations, speeches/talking points, business correspondence and press kits



The Abernathy MacGregor Group

• Account Coordinator

  • Sep 2001 - Dec 2002

  • Maintained client marketing initiatives, drafted earnings releases, and monitored teleconference calls • Conducted outreach to press and analysts for clients including Blockbuster, Comcast, Swiss Re, Grupo Televisa, among others