Jodie de Vries
Managing Director | Co-founder at Tiny Hunter- Claim this Profile
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Bio
Credentials
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Designing Strategy
IDEO U
Experience
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Tiny Hunter
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Australia
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Advertising Services
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1 - 100 Employee
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Managing Director | Co-founder
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Jul 2014 - Present
We are a female founded, and led, strategic branding agency. We are obsessed with the power of brand. The only thing that can rival this is results. Everything we do must, and does, ensure growth for our clients. In this ultra competitive world brand-led businesses are thriving. It’s mission critical that your business is purpose driven with your customers’ needs front and centre. All business decisions are fully aligned with your brand strategy, and your workforce is wholeheartedly engaged. We believe your brand is your strategy in motion. It’s either creating momentum, growing sales and building long term value – or letting your business down. So, which is it? 2023 Australian Design Awards 2023 \ SILVER WINNER \ Performability, Rebrand 2022 Sydney Design Awards 2022 \ SILVER WINNER \ Performability, Rebrand 2021 Indigo Awards 2021 \ GOLD WINNER \ Crown Furniture, Rebrand Indigo Awards 2021 \ SILVER WINNER \ Dance Bop Branding (kids) Indigo Awards 2021 \ SILVER WINNER \ Knowby Logo Design Indigo Awards 2021 \ BRONZE WINNER \ CherryHill Orchards Branding 2020 Sydney Design Awards 2020 \ SILVER WINNER \ Crown Furniture, Rebrand 2019 Sydney Design Awards 2019 \ GOLD WINNER \ NSW Health, Play Safe Digital Good Design Awards 2019 \ WINNER \ NSW Health, Play Safe Site Indigo Awards 2019 \ SILVER WINNER \ NSW Health, Play Safe Site Indigo Awards 2019 \ SILVER WINNER \ K-Roo Brand Film Indigo Awards 2019 \ SILVER WINNER \ Omorphis Branding Indigo Awards 2019 \ SILVER WINNER \ Aura-Soma rebrand 2018 Indigo Design Awards \ Gold WINNER \ Argyle Pink Diamonds Tender Catalogue 2017 Indigo Design Awards \ Gold WINNER \ Farm Food Butcher Rebrand Indigo Design Awards \ Bronze WINNER \ K-Roo Rebrand https://www.tinyhunter.com.au
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Brands of Kin
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Australia
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Book and Periodical Publishing
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CEO & Co-founder
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May 2019 - Dec 2022
OUR MISSION AT BRANDS OF KIN IS TO INSPIRE THE WORLD WITH STORIES OF FAMILY BUSINESSES. Businesses that lead industries, pioneer innovation, and last for generations. We delve deep into the rich fabric of these organisations. To bring you powerful stories of brands of all shapes and sizes. From multi-generational giants, to innovative family startups that are re-imagining products and services we use everyday. Because great stories deserve to be told. Visit https://brandsofkin.com/
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Director | Founder
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Feb 2002 - Jun 2014
I left my ‘real job’ in 2002 and started my own design studio. Over time I built Philter into an award winning creative communications agency based in Surry Hills, Sydney with a talented team of strategists, creatives, developers and account handlers... Philter was founded on the belief that rich, connected brand experiences are key to attracting and retaining customers. Every communication must be purposeful, achieve measurable results and contribute to business success. Services included strategy, brand identity, campaigns, web design and development, user experience design and print design. Off the back of Philter’s success and continued growth I decided to merge with another studio and rebrand as Tiny Hunter in 2014.
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Swinburne University of Technology
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Australia
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Higher Education
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700 & Above Employee
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Interactive Animation Lecturer
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Jul 2002 - Dec 2002
Part time lecturer at Swinburne University teaching multimedia students how to use Macromedia Flash for interactive animation. I also wrote and delivered guest lectures outlining the steps to starting up and managing a business in the graphic design sector. Part time lecturer at Swinburne University teaching multimedia students how to use Macromedia Flash for interactive animation. I also wrote and delivered guest lectures outlining the steps to starting up and managing a business in the graphic design sector.
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Interactive Designer
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2001 - 2002
Having largely worked in branding and print based design I chose this position in order to gain more experience in digital. This is the area that I found to be most inspiring and intriguing - exploring usability and user experience and the endless possibilities with digital information environments. In this role my responsibilities were: - Site architecture and planning, designing and producing web sites, animations, presentations, multimedia email campaigns and interactives. - Planning and managing the development of projects, constantly liaising with programmers/designers to maintain the integrity of form, function and usability. - Developing and planning the architecture of sites and analysis of designs for usability issues and W3c compliancy if necessary.
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Graphic Design Lecturer
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1999 - 2001
In this role I taught a Certificate IV Computer Graphic Design course and was responsible for the delivery of lectures as well as restructuring existing material and the creation of new course content. The course involved teaching theory (design principles, colour, lateral thinking, typography) as well as the technical use of leading design software (Adobe InDesign, Illustrator and Photoshop). In this role I taught a Certificate IV Computer Graphic Design course and was responsible for the delivery of lectures as well as restructuring existing material and the creation of new course content. The course involved teaching theory (design principles, colour, lateral thinking, typography) as well as the technical use of leading design software (Adobe InDesign, Illustrator and Photoshop).
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Designer / Studio Manager
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1997 - 1999
After graduation from Shillington College I was offered a role in the Shillington Graphics design studio. During this time I progressed from junior designer to studio manager and was responsible for all aspects of the studio environment: taking briefs, client liaison, estimating, concept, design, pre-press and scheduling. The majority of the work was high end marketing collateral for the property sector. After graduation from Shillington College I was offered a role in the Shillington Graphics design studio. During this time I progressed from junior designer to studio manager and was responsible for all aspects of the studio environment: taking briefs, client liaison, estimating, concept, design, pre-press and scheduling. The majority of the work was high end marketing collateral for the property sector.
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Education
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2018 - 2018
Seth Godin's altMBA
Leadership and Management
Community
