Jodie Musgrove
Director at Bach to Rock: America's Music School- Claim this Profile
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Bio
Experience
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Bach to Rock: America's Music School
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United States
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Primary and Secondary Education
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200 - 300 Employee
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Director
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Nov 2016 - Present
Responsible for the successful operation and growth of the facility. Recruit, train and lead teaching and administrative staff to bring our vision and culture to reality. Developed and implemented a marketing and advertising strategy for special programs and enrollment including email marketing, newsletters, direct mail, social media and event marketing. Planned and executed over 100 community events which generated more than 1000 new interested prospects. Doubled enrollment and revenue, exceeded budget for Summer Camp program and expanded Class Schedule each month to accommodate new students.
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Account Executive
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Aug 2015 - Nov 2016
Leveraged the demographics, strengths and audience of three radio stations to develop advertising campaigns for clients including concept creation, copy writing and promotional components. Built a list of over 50 direct accounts and generated new customers and revenue for clients!
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Community Relations
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Sep 2011 - Sep 2013
Launched strategic communications and event planning to cast vision, forge relationships and firmly establish a culture of community and connectedness. Improved name recognition and reputation throughout community through internal, traditional, grassroots and cause marketing. Engaged and mobilize clients, staff and business partners to become advocates for the school. Implemented appreciation, encouragement and motivational programs.• Helped boost enrollment to full capacity• Increased traffic of prospective new clients by 35%• Improved conversion ratio from 25% to 55%
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Business Development Associate
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Nov 2009 - Jul 2011
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Sales Representative
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Aug 2008 - May 2009
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Sales Representative
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Apr 2007 - Oct 2007
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Director of Sales and Marketing
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Aug 1999 - Jan 2001
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Marketing Manager
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Sep 1995 - May 1999
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Account Executive
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Oct 1994 - Aug 1995
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Account Manager
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Mar 1992 - Oct 1994
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Manager
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Oct 1988 - Feb 1992
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Education
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James Madison University
Marketing -
Ferrum College
Associates of Arts, Business Administration and Management, General -
Loudoun Valley High School