General Manager

• Oct 2021 - Present

Marketing Communications Manager

• Feb 2020 - Nov 2021

Marketing Manager

• Apr 2019 - Feb 2020

Marketing Manager

• 2018 - Jan 2020

Marketing

• Sep 2015 - Apr 2016

• Delivered relevant brand communications and marketing activities • Worked closely with MEA and group teams to ensure campaign and launch plans are executed in line with objectives • Supported Head of Marketing and colleagues to deliver and execute marketing and retail best practice across MEA markets • Managed distributor requests for marketing and retail assets and artwork, ensuring all distributors had access to approved assets • Ensured brand guidelines were followed in all MEA markets and work with distributors, their teams and suppliers to ensure execution is in line with Dyson brand communications and standards • Managed brand building investment, marketing budgets and marketing planners with sales team and distributor – driving for activity that delivered results and drove sales • Managed and measured marketing activity, including events in markets to evaluate, learn and improve on future activity • Coordinated internal brand awareness event for 120 delegates from Asia, including organising accommodation and logistics Show less

Production Manager

• Aug 2011 - Feb 2014

adidas Global, Herzogenaurach, Germany, Production Manager, August 2011 – present Work across many consumer facing categories: Olympics, Originals, All Blacks, football, swim, kids and tennis Driving external agency relationships with production agencies and working closely with creative agencies to ensure photo shoots are adidas compliant Self-produced print shoots including New Zealand, rugby All Black shoot, Originals Budget management of shoots, including supervision of budgets of up to 300,000€, always driving cost estimates down, without compromising quality Work closely with internal stakeholders, including Communication Managers, Directors, Designers and Producers Work on variety of productions, which includes sell out for TV, BTL, digital, internal and PR usages Extensive usage of Excel, for budgeting and production schedules Developing strategy to streamline photo shoots and improve quality of images Working to very short deadlines and under pressure Understanding of the product in specific categories and how the product will be shot Creating PowerPoint presentations, to help creative and stylist understand complex shot list Great attention to detail across the whole project, which is a necessity Supervising the progress of the project from pre-production to post production Hold regular meetings with Communications Manager to provide an effective shoot Art buying and recommendations for specific photoshoots Show less

Senior Marketing Executive

• Sep 2010 - Jul 2011

Project Manager of new International website Project Managed brand new, unique social network for real estate industry Organised industry lead awards ceremony for 110 guests, March 2011 Marketing for European Conference for 300 delegates, in Amsterdam May 2011 Worked closely with agencies and in house designer to design various creatives, including annual report, website, corporate literature and advertising materials Liaised with product teams and managers to develop marketing plans and identify appropriate client groups for a particular product Ran campaigns for a wide range of IPD’s products and liaised with subsidiary offices for global campaigns Supported and advised subsidiary offices on their marketing plans and campaigns Planned, implemented and tracked campaigns and produce reports on results Coordinated the product marketing material and sales collateral Organized multinational campaigns for subsidiary offices Researched and prepared relevant client lists using CRM database or external resources Coordinated direct marketing campaigns, PR, Event related to the campaign, website and other channels Evaluated effectiveness of campaigns and compiling regular reports on marketing KPI’ Show less

Marketing Communications Executive

• Jun 2007 - Sep 2010

Planned, organised and managed CLA’s schedule of exhibitions and events, up to 30 a year, in order to increase awareness of CLA and generate new business leads Measured, evaluated and reported on the success of events and present these results to a team of twenty Sourced and purchased appropriate promotional items to support activity, managing stock and reordering as appropriate, ensuring that those used are both the most cost-effective and have the greatest impact Organised annual open meeting, for 250 delegates, including sourcing venue, dealing with suppliers, sending out invitations, supervising responses and managing a team on the day Commissioned and maintained a set of targeted trade adverts that reflect CLA’s brand identity when required Designed adverts and creating pdfs, to reduce costs for CLA Negotiated and book advertising space Liaised with agency on ad design and production Utilised copywriting skills by writing articles for trade magazines Co-ordinated the design and production of all printed licensing support materials Maintained CLA’s printed materials and monitored and control stock levels using print management software Responsible for website administration making changes, and uploading new content using Sitebuilder software Wrote and/or prepared content for the website, in particular news items and essential updates Contributed to the design, copy and look for the launch of the new CLA website Implementation and updating of ‘SharePoint’, meaning all staff can access CLA support material Forecast marketing budget spend for following year, ensured all areas of marketing budget do not exceed this. Show less

coporate events assistant

• Oct 2005 - Jun 2007

Organised corporate events including conferences, exhibitions and dinners for up to 400 delegates Sourced venues and assessing their suitability Tracked costs for each event Managed complex invitation lists and compiling RSVP’s Brainstormed to come up with unique, interesting ideas for forthcoming events Ran event registration Designed various creatives for events including posters, invitations, postcards and event-specific bags to be handed out to delegates Updated internal website using Dreamweaver MX Wrote weekly reports for the Corporate Communications department Purchased promotional products for events and exhibitions Show less