Experience

The Marketing Side

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder & Director

  • Apr 2019 - Present

  We're a collective of marketing creatives who work with business owners, helping them connect with the people who matter. Based in Newcastle, we love creating a digital marketing presence that local businesses are proud of. Whether it's a fresh visual identity, a new website, killer photography or social media training, we'll create the tools and skills you need to grow your business. We're a collective of marketing creatives who work with business owners, helping them connect with the people who matter. Based in Newcastle, we love creating a digital marketing presence that local businesses are proud of. Whether it's a fresh visual identity, a new website, killer photography or social media training, we'll create the tools and skills you need to grow your business.



New Vine Baptist Church

• United States
• Religious Institutions

• Communications Pastor

  • Dec 2015 - Apr 2019

  I currently oversee New Vine's communication strategy, content and channels, in both the traditional and digital space. I identify opportunities to promote stronger connections amongst New Viners, people who are new to faith or our church family, and with our local community. As part of the Creative Team, I help plan, develop and deliver creative Sunday services that impact people with the good news of Jesus and the hope that He offers all of us. I currently oversee New Vine's communication strategy, content and channels, in both the traditional and digital space. I identify opportunities to promote stronger connections amongst New Viners, people who are new to faith or our church family, and with our local community. As part of the Creative Team, I help plan, develop and deliver creative Sunday services that impact people with the good news of Jesus and the hope that He offers all of us.



University of Newcastle (UON), Australia

• Student Recruitment Officer (Communications)

  • Mar 2014 - Oct 2015

  As part of the Student Recruitment team, my role is to create targeted communications to all prospective and future students across a number of channels. This involves using social media platforms, traditional print marketing materials, web content and targeted electronic direct mail to influence, inform and engage future students.Curating and creating engaging content across Future Student social media channels including Facebook, Twitter and Instagram ensures that our target market is able to find the information they need and engage with us in ways that are on their terms. While I've been in my current role, UON Future Students' social media following has grown significantly, as have engagement rates. It's a joy to see initiatives and campaigns that I've proposed be successfully implemented across channels to increase meaningful engagement.I'm responsible for project managing key university marketing publications, including quoting, budgeting, writing content, liaising with internal and external stakeholders, printers, designers and photographers.Maintaining UON's brand integrity across numerous channels is part of my role, as well as creating imagery to be used to support recruitment initiatives online, at events and in print.Running digital marketing campaigns and being able to report accurately on the outcomes has enabled Student Recruitment to target our audience and marketing spend more efficiently. Show less

• Communications and Marketing Officer, Centre for Teaching and Learning

  • Mar 2013 - Feb 2014

  Evaluating, conceptualising and developing marketing materials and communications strategies.Project management, including publications, promotional and advertising materials, website content and maintenance, images and photography, corporate branding, graphic design elements.Liaising and negotiating with stakeholders.



Freelance Writer

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Freelance writer and editor- family and travel writing

  • Feb 2008 - Feb 2013

  With more than five years writing experience and having sat in the editor's seat of a monthly magazine, I know that editors need quality copy, on time and preferably written by someone with a bit of initiative. Blogging, profiles, local stories, researched features, I've done 'em all. Feel free to contact me for list of published articles in print or online. With more than five years writing experience and having sat in the editor's seat of a monthly magazine, I know that editors need quality copy, on time and preferably written by someone with a bit of initiative. Blogging, profiles, local stories, researched features, I've done 'em all. Feel free to contact me for list of published articles in print or online.



Copeland Publishing Pty Ltd

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial co-ordinator at Newcastle's Child for Copeland Publishing, freelance writer

  • Jul 2011 - Jun 2012

  I planned the theme of the magazine, directing and commissioning articles, stories and content. This involves liaising with writers, graphic designers and photographers to produce a quality parenting magazine each month. Working to deadlines is an essential part of the job. Being a mother of three gives me the valued perspective of a parent that working in this field requires. Good organisational and communication skills are also intrinsic to the role of an editorial co-ordinator. My passion for the written word and sense of humour also help. Over the years, I've been a regular contributor to Sunny Days and Newcastle's Child magazines. I've also had articles published in My Child magazine, Sydney's Child magazine and The Sydney Morning Herald. On-line articles have been included on webchild.com.au and essentialbaby.com.au. My writing is easy to read, engaging and relevant for parents. I have a wealth of experience in writing feature stories, profiles, memoir and those tricky little bits of copy that editors sometimes need to fill an annoying little gap. Travel writing is also a passion I indulge when I can. As an editorial co-ordinator and a writer, I know the true meaning of the word 'deadline'. Show less



Sunny Days magazine

• Editorial assistant

  • Sep 2009 - May 2011

  My role was to assist the editor of Sunny Days magazine. The job included administration tasks,researching background for features, collating calendar information, sourcing prizes, writing copy. My role was to assist the editor of Sunny Days magazine. The job included administration tasks,researching background for features, collating calendar information, sourcing prizes, writing copy.