Experience

Vivo Group
• United States
• Professional Training and Coaching
• Digital Strategist

  • Apr 2022 - Present

Mister Jones Health
• Australia
• Retail
• 1 - 100 Employee
• Head of Ecommerce

  • Nov 2021 - Apr 2022

she wear ~ safety, work & fashion footwear for women
• Ecommerce Manager

  • May 2021 - Oct 2021


Australian Indigenous Governance Institute

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Manager

  • Aug 2020 - Feb 2021

  A contract position to craft a marketing strategy for future brand expansion and customer acquisition. This involved creating strategies for the AIGI brand, and also for various partnership arrangements. Established marketing foundations including a brand bible, user personas and PR databases. Led the comms team on the redevelopment strategy for the exiting two websites, and managed the daily marketing maintenance activities across all channels. A contract position to craft a marketing strategy for future brand expansion and customer acquisition. This involved creating strategies for the AIGI brand, and also for various partnership arrangements. Established marketing foundations including a brand bible, user personas and PR databases. Led the comms team on the redevelopment strategy for the exiting two websites, and managed the daily marketing maintenance activities across all channels.



912 Studio

• Australia
• Design Services
• 1 - 100 Employee

• Founder - Digitally led integrated marketing, communications and design

  • 2008 - 2021

  Creative and Strategy studio owner/operator managing a small in-house team, several offsite subcontractors (digital) plus print and other external service providers. 912 Studio provided a full service creative, digital and marketing experience for clients across a variety of industries. It also involved many consultant undertakings primarily with ecommerce/retail clients to audit existing channels and strategise/implement new pathways to growth. Clients included Brisbane retailers Secrets Shh and Blue Bungalow. General client roster included prominent Brisbane fast fashion and fine jewellery houses, service-based corporations including Telstra, Puma Fuel, Trilby Misso (of the Slater+Gordon Lawyers Group), and those in hospitality and property such as The Ovolo Group, Mercure Hotel Group, LJ Hooker Real Estate, Place, Belle Property and Mortgage Choice. 912 Studio also serviced SME’s and start-ups. Show less



Earthborn Homewares

• Creative Marketing and Ecomm Manager

  • 2013 - 2014

  Manager and creative lead for ecommerce, 18 retail stores and franchisees. Management of both digital and print vendors. Ensuring ecomm updates to adhere with best UX and AI, weekly EDMs, production of catalogues, all copy writing duties, daily maintenance of social media and provision of marketing analysis and strategies. Team management of in-house photographers, designers and assistants including daily liaison with product buyers, warehouse managers and store VM’s. Manager and creative lead for ecommerce, 18 retail stores and franchisees. Management of both digital and print vendors. Ensuring ecomm updates to adhere with best UX and AI, weekly EDMs, production of catalogues, all copy writing duties, daily maintenance of social media and provision of marketing analysis and strategies. Team management of in-house photographers, designers and assistants including daily liaison with product buyers, warehouse managers and store VM’s.



RSL Art Union

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Senior Brand Manager

  • 2008 - 2013

  The senior creative and brand manager collaborating on multi-channel, inbound and outbound marketing strategies for 6-weekly campaigns. Brand advocate and design manager of all digital and print graphics, including EDMs, website, social media, flyers, brochures, floor plans, maps, billboards, wayfinding signage, bus and car decals/wraps. Included copy writing for the primary broadsheet brochure which set the tone for all subsidiary campaign materials. Responsible for the art direction and styling of photography and videography at multi million dollar properties, including some small photography duties. Show less



POMO

• Spain
• Software Development
• 1 - 100 Employee

• Lead Graphic Designer

  • 2003 - 2008

  The senior creative from 2005, duties included managing a boutique print and digital design agency based in New Farm. Primary tasks included strategic leadership for a team of 5 designers while providing art direction and management of all visual creative content for print and digital platforms. Additional duties included lead copy writer, maintenance of client relationships, liaison with all external suppliers and achieving competing deadlines. Client roster included ASX-listed companies, multinational corporations, union bodies, professional service providers, non-profits and other medium-sized businesses. Show less



The Trading Post

• United Kingdom
• Retail Groceries

• Production Assistant

  • 2002 - 2002

  While studying graphic design, I held a junior role within the art department. Tasks included administration assistance to organise external promotional campaigns, & basic design duties for the compilation of the weekly paper (it was then still a newspaper with very limited online presence). While studying graphic design, I held a junior role within the art department. Tasks included administration assistance to organise external promotional campaigns, & basic design duties for the compilation of the weekly paper (it was then still a newspaper with very limited online presence).



APN News & Media

• United States

• Journalist

  • 1999 - 2001

  Assigned to Emergency, Local Government, Education & Health rounds, daily tasks included the submission of no less than eight stories including three lead stories. Developed & maintained an extensive, confidential list of contacts, attended numerous national & international press conferences, emergency scenes, & interviewed high profile government officials & politicians. Assigned to Emergency, Local Government, Education & Health rounds, daily tasks included the submission of no less than eight stories including three lead stories. Developed & maintained an extensive, confidential list of contacts, attended numerous national & international press conferences, emergency scenes, & interviewed high profile government officials & politicians.