Experience

English UK

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Chief Executive

  • Nov 2020 - Present

  Together with the senior leadership team, responsible for establishing and reviewing key strategic priorities and overseeing the work of the association.

• Interim Chief Executive

  • Feb 2020 - Nov 2020

  London, England, United Kingdom

• Director of Strategic Development

  • Apr 2018 - Jan 2020

  London, England, United Kingdom Working with the chief executive, responsible for establishing strategic priorities for English UK, the UK's national association of English language teaching centres, translating these into actionable plans and managing the senior leadership team.

• Head of Market Development

  • Apr 2015 - Mar 2018

  London, United Kingdom Responsible for planning and building new marketing initiatives, establishing and maintaining relationships with a wide range of stakeholders and partners. This included developing student-facing marketing initiatives and campaigns, B2B events and activities and market research, and project managing StudyWorld.



Department for Business and Trade

• United Kingdom
• Government Administration
• 700 & Above Employee

• English Language Training Specialist, Education team

  • Jan 2017 - Mar 2018

  London, United Kingdom Seconded part-time (three days per week) to the Department for International Trade's education sector team as the specialist for English language training. The education sector team was established to work with overseas governments, states and businesses that want to engage in large-scale education projects.



The Intern Group

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Head of Global Agency Relationships & University Relations - Asia Pacific

  • Feb 2014 - Feb 2015

  Sydney, Australia and Bangkok, Thailand Responsible for developing and managing recruitment agency relationships worldwide and university partnerships in the Asia Pacific and Oceania region for The Intern Group, an award winning social entrepreneurship offering students international internship opportunities in London, Hong Kong, Melbourne, Madrid and Latin America. Operating in a start-up environment with very limited resources, plan and implement the group’s first agency strategy, establishing objectives and target markets… Show more Responsible for developing and managing recruitment agency relationships worldwide and university partnerships in the Asia Pacific and Oceania region for The Intern Group, an award winning social entrepreneurship offering students international internship opportunities in London, Hong Kong, Melbourne, Madrid and Latin America. Operating in a start-up environment with very limited resources, plan and implement the group’s first agency strategy, establishing objectives and target markets, developing relationships through attendance at B2B events, workshops, market visits and leveraging existing contacts, negotiating agreements, training internal staff team and producing marketing materials. Develop institutional partnerships with universities in the Asia Pacific region, Australia and New Zealand, designing customised programmes, attending study abroad fairs and holding on-campus information sessions. Direct the effort to gain external accreditation leading to the group attaining ‘Recognised Provider’ status from the Institute of Leadership & Management. Manage the B2C gap year marketing strategy for the UK and Australia. Responsible for the opening of an office in the Asia Pacific region (Bangkok, Thailand), researching suitable locations and handling all logistical arrangements including sourcing office space and setting up a staff team. Manage the B2B budget, making the most of limited financial resources. Show less



English UK

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Senior International Manager

  • 2007 - Feb 2014

  London, United Kingdom Responsible for planning and implementing the promotional and marketing strategy of English UK, the world’s leading language teaching association with around 470 English language teaching -centre members. Managed the International Team (6 members of staff) and directed internal and external marketing communications, including the websites, social media, promotional campaigns, printed marketing materials and other collateral, and e-communications. Carried out regular promotional trips abroad to… Show more Responsible for planning and implementing the promotional and marketing strategy of English UK, the world’s leading language teaching association with around 470 English language teaching -centre members. Managed the International Team (6 members of staff) and directed internal and external marketing communications, including the websites, social media, promotional campaigns, printed marketing materials and other collateral, and e-communications. Carried out regular promotional trips abroad to key or developing ELT markets, meeting with strategic partners (British Council, British Embassy/UK Trade & Investment and other stakeholders) students and their influencers, education institutions, government officials and study abroad agents. Planned and led inward familiarisation ‘missions’ to the UK for study abroad agents. Oversaw StudyWorld London – an annual international education workshop and conference for 800+ delegates (educators and agents) from around the world. Managed the English UK Fairs – student recruitment workshops for 80-100 delegates held 4 times a year in different locations around the world. Directed the English UK Partner Agency Scheme – a recognised partners’ scheme for study abroad agencies. Conducted market research and wrote reports on trends in the ELT sector. Managed the International Team’s budget and justified spending and marketing activities to the Board. Regularly deputised for the Deputy Chief Executive (Business Services), including providing maternity cover from June 2011 – June 2012. Show less



Flair Events People Ltd

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Event Staffing Assistant

  • Oct 2006 - Jan 2007

  Nottingham, United Kingdom Organised staffing for major corporate and music events, including pre-event administration and logistical on-site operational management.



EF International Language School Cambridge

• Assistant Registrar

  • Apr 2006 - Oct 2006

  Cambridge, United Kingdom Staffed the reception area and acted as a registrar for the school with special responsibility for group bookings. Shared duty rota for 24-hour emergency phone.



Beihang University

• Software Development
• 700 & Above Employee

• English Language Teacher

  • Sep 2005 - Jan 2006

  Beijing City, China Taught English to aviation industry professionals and Beihang University professors in the adult English Training Department.



EF International Language School Cambridge

• Welfare and Accommodation Officer (summer school)

  • Jul 2004 - Aug 2004

  Cambridge, United Kingdom



Camp Wah-Nee

• Front Office Administrator

  • Jul 2003 - Aug 2003

  Hartford, Connecticut Area



Fuzhou Sunshine International School

• English Language Teacher

  • Jan 2001 - Jul 2001

  Fuzhou, Fujian, China