Experience

Happi

• Food and Beverage Services
• 1 - 100 Employee

• Director Of Brand Marketing

  • Jan 2021 - Present



Grassroots Cannabis

• United States
• Alternative Medicine
• 1 - 100 Employee

• Corporate Communications & Marketing Manager

  • Dec 2018 - Aug 2020



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Freelance Marketing

  • Jan 2017 - Mar 2018



Arc Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Director, Wal-Mart (Part-time)

  • Aug 2015 - Feb 2016

  • Created strategic recommendation for in-store message map communicating Walmart’s price and customer service promise. • Worked with partner agencies on an integrated marketing program supporting corporate initiatives such as Greenlight a Vet and Fight Hunger. Spark Change. • Spearheaded development of a new format for Walmart fuel kiosks to aid navigation and increase basket size. • Led effort to re-brand restaurants within Walmart to drive more post-trip visits and sales of… Show more • Created strategic recommendation for in-store message map communicating Walmart’s price and customer service promise. • Worked with partner agencies on an integrated marketing program supporting corporate initiatives such as Greenlight a Vet and Fight Hunger. Spark Change. • Spearheaded development of a new format for Walmart fuel kiosks to aid navigation and increase basket size. • Led effort to re-brand restaurants within Walmart to drive more post-trip visits and sales of snackable bundles. • Managed creative development of new truck branding to create awareness of Walmart Pickup service.

• Account Director, P&G Hard Surface Care (Part-time)

  • Sep 2014 - Feb 2016

  • Led shopper marketing efforts to educate consumers about product benefits and drive purchase of Swiffer and Mr. Clean products • Collaborated with cross-functional agency partners to develop holistic go-to-market plans • Identified opportunities to organically grow the business and leverage additional agency capabilities • Provided support to retailer teams to aid in the sell-in of incremental merchandising events

• Account Director, P&G Business Growth (Part-time)

  • May 2008 - Sep 2014

  • Spearheaded development of agency IP to foster our talent and drive growth of the P&G business, a $25MM account comprised of 20 brands/customer teams • Created credentials presentations to solicit opportunities to organically grow the business or showcase work with senior leadership at P&G • Provided thought-leadership via unique and differentiated points of view on the future of shopper marketing • Inspire the team by sharing learning around topics such as seasonal events, shopper… Show more • Spearheaded development of agency IP to foster our talent and drive growth of the P&G business, a $25MM account comprised of 20 brands/customer teams • Created credentials presentations to solicit opportunities to organically grow the business or showcase work with senior leadership at P&G • Provided thought-leadership via unique and differentiated points of view on the future of shopper marketing • Inspire the team by sharing learning around topics such as seasonal events, shopper trends and appealing to the new shopper mindset to push our thinking and deliver more value to clients • Developed content for team training sessions to educate people on key fundamentals and growth areas including eCommerce and Social Gaming • Conducted retail landscape assessments to inform strategy development around key areas such as winning with retailers and principles of designing for prestige • Liaised with global P&G agency counterparts to share best practices and case studies from North America • Captured industry and competitive trends via a monthly retail newsletter to keep the agency and clients updated on current events



Arc Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Director, P&G Hair Care (Pantene, Head & Shoulders, Herbal Essences)

  • Apr 2006 - Apr 2008

  • Responsible for overall account development and growth of $4.0MM Hair Care business for the U.S. and Canada • Cultivated relationships with senior level clients and internal cross-functional teams • Mentored a team of 4 direct reports including 3 Account Supervisors and 1 Account Executive • Supervised concept development and creative implementation of all marketing activity including in-store displays, point-of-sale activation tools, FSIs, and direct to consumer pieces • Crafted… Show more • Responsible for overall account development and growth of $4.0MM Hair Care business for the U.S. and Canada • Cultivated relationships with senior level clients and internal cross-functional teams • Mentored a team of 4 direct reports including 3 Account Supervisors and 1 Account Executive • Supervised concept development and creative implementation of all marketing activity including in-store displays, point-of-sale activation tools, FSIs, and direct to consumer pieces • Crafted strategic presentations to aid with sell-in of creative ideas • Participated in integrated planning meetings with agency partners to deliver holistic campaign solutions

• Account Supervisor, Pantene

  • Jul 2004 - Mar 2006

  • Led in-store re-launch of the Pantene brand in North America that included a new brand architecture, packaging, and custom displays • Created quarterly competitive audit reports that outlined hair care trends, marketplace activity, implications, and recommendations for the client • Managed the development and execution of retail displays from design concept through assembly for top retailers such as Wal-mart and Target • Served as key client contact for implementation of 28 in-store… Show more • Led in-store re-launch of the Pantene brand in North America that included a new brand architecture, packaging, and custom displays • Created quarterly competitive audit reports that outlined hair care trends, marketplace activity, implications, and recommendations for the client • Managed the development and execution of retail displays from design concept through assembly for top retailers such as Wal-mart and Target • Served as key client contact for implementation of 28 in-store theater tools across key retailers • Managed price and production inquiries from 50 Account Executives and Customer Team Marketing Managers

• Senior Account Executive, AT&T Wireless

  • Jan 2001 - Jun 2004

  • Managed strategic development and execution of a new merchandising approach for 1,000 AT&T Wireless stores • Oversaw execution of a year-long young adult promotional microsite to increase acquisition of products and services • Provided strategic framework and recommendations for 2003 Spring Break sponsorship • Analyzed feedback from an ongoing young adult focus group panel and determined implications for programs

• Account Coordinator - Account Executive, United Airlines

  • Feb 1999 - Jan 2001

  • Coordinated the creative development and production of a brand identity for the regional sales force • Aided in event planning and collateral development for six new route launches that resulted in increased passenger traffic to those regions • Oversaw budget for 2001 Olympics Project valued at $1.8 million • Developed a reward and recognition program for 100,000 United employees