Experience

GOLDLAW - Law Offices of Craig Goldenfarb, P.A.

• United States
• Law Practice
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present

  West Palm Beach, Florida, United States



Traditional - Digital Marketing - Social Media, SEO/SEM, Email, ECommerce, Communication

• VP Marketing in Franchise, Bridal, Services, Fashion, Technical, B2B, B2C, Retail, Manufacturing

  • Feb 2017 - Present

  West Palm Beach, Florida Area 15+ years experience in traditional and digital marketing. Helped 8 company segments grow by 200% with innovative marketing strategies. Experienced in B2B, B2C, Retail, Wholesale, technical, luxury goods, FMCG, CPG, franchise, brand and product management and more. Looking for the next challenge to grow a South Florida company.



Levi & Korsinsky, LLP

• United States
• Law Practice
• 1 - 100 Employee

• Director of Marketing

  • May 2021 - Feb 2023

  New York, United States Various strategies to drive awareness to shareholders on class actions affecting their stock investments to encourage them to register their information as a lead plaintiff. Manage an external team, includes video creation, social distribution, news, brand reputation, podcast and more. Current monthly online impressions over 400,000.



Vutec Corporation, Wiremaid Products, Opus Brilliance, Florida Powder Coating

• Vice President Marketing

  • Jan 2017 - Feb 2023

  Coral Springs, Florida - Manage all communications, websites, email, creative direction, online content, PPC and youtube ads, ecommerce including Amazon and shopify, social media, brand strategy, trade shows and new product launches for high end customized projection screens, art over screens (ArtScreen) and cable trays. Managed marketing teams. - Crafted product specific email’s and created generating lead landing pages, implemented email automation and educated the sales team on lead flow. Built 3 ecommerce… Show more - Manage all communications, websites, email, creative direction, online content, PPC and youtube ads, ecommerce including Amazon and shopify, social media, brand strategy, trade shows and new product launches for high end customized projection screens, art over screens (ArtScreen) and cable trays. Managed marketing teams. - Crafted product specific email’s and created generating lead landing pages, implemented email automation and educated the sales team on lead flow. Built 3 ecommerce sites for each product category, improved and increased online awareness and implemented consumer education programs to drive industry sales. Google and facebook campaigns. - Lead marketing team to improve company sales both online and through traditional sales areas. Inc Affiliate programs. - Reduced trade show costs by 50% and increased booth traffic. Increased dealer sales through effective email marketing and landing pages by 40% and increased product and brand awareness through effective digital marketing activities to generate an addition 4000 (and increasing) visitors to the sites per month. - Revamped existing product lines, expanded them into other B2B and B2C markets. - Introduced new revenue streams for each company. Increased sales through marketing programs by 125% in one month. – www.vutec.com, www.wiremaidusa.com, www.cablemgr.com, artscreen.co, nthfinitycorp.com, opusbrilliance.com, www.fl-pcs.com, accessfabricators.com Show less



Uni K Wax Franchising

• United States
• Consumer Services
• 1 - 100 Employee

• Director of Marketing

  • May 2013 - Feb 2016

  Avenura, Florida - Managed annual planning of marketing, promotional, PR calendar. Created marketing plans, monthly promotions, managed promotional calendar, seasonal promotions, location specific promotions and quarterly campaigns. Drove monthly calls and webinars. Implemented many new advertising and promotional mediums to optimize budget spend and achieve higher lead generation, customer retention and spend. - Created print, display advertising, digital media and PR campaigns. New product sales… Show more - Managed annual planning of marketing, promotional, PR calendar. Created marketing plans, monthly promotions, managed promotional calendar, seasonal promotions, location specific promotions and quarterly campaigns. Drove monthly calls and webinars. Implemented many new advertising and promotional mediums to optimize budget spend and achieve higher lead generation, customer retention and spend. - Created print, display advertising, digital media and PR campaigns. New product sales programs and presentations, consumer show management, and overall company marketing direction to become market innovative leaders. Managed and worked with all internal and external vendors in marketing, creative, advertising, social media, digital marketing, e-commerce and PR communications. In 2015, over 1.7 billion media impressions were achieved. - Managed marketing portals and social media for 34 locations (Yelp, Google, Facebook), through marketing automation CMS, website, sliders, blog, analytics, content, adwords, email blasts and SEO. Managed and optimized ad spends and digital budgets. Built franchisee portal and created new tools (marketing and advertising), photography items, promotional material and managed the e-commerce content for franchisee purchasing of products (shopify). - Managed 300,000 email database and designed and released regular targeted emails. Established results driven targeted and timely email marketing campaigns. Implemented on-demand email promotional campaigns. - Web optimized and managed two ecommerce sites, increased traffic to the site through a 360 message program. Through interpreting customer sales data and external factors, increased sales across many revenue portals by creating targeted and on-demand campaigns increasing product and gift card sales by 120% over the same period LY and drove foot traffic into stores in slower trading times by 4x.

• Director of Marketing

  • May 2013 - Feb 2016

  Aventura, Florida Continued from above - Managed all events for corporate and franchisees: festival and fair attendance, Grand Opening, Coming Soon, Anniversary, UNM, sponsorship, product sampling, training, new product/service launches and other special events. - Strategic planning and competitor monitoring to realign both brands to increase consumer and new franchise growth nationally. Developed marketing strategies for new customer/franchise markets, retail product categories and new business… Show more Continued from above - Managed all events for corporate and franchisees: festival and fair attendance, Grand Opening, Coming Soon, Anniversary, UNM, sponsorship, product sampling, training, new product/service launches and other special events. - Strategic planning and competitor monitoring to realign both brands to increase consumer and new franchise growth nationally. Developed marketing strategies for new customer/franchise markets, retail product categories and new business category opportunities. Increased business revenue across the retail area by 11%. - Directed and managed Marketing and Operations for Corporate Office, Corporate and Franchised retail Centers. Implement new market and sales initiatives, manage overall Center operations, coached new franchisees on operations. Increased brand awareness and franchisee confidence by 15%. - Managed and increased loyalty in the customer loyalty program through creative promotional programs. - Negotiated all media buying for corporate and franchise advertising programs, for space, offers and positioning. - Product management releasing new products and services to both the consumer and key stakeholders, including vendor relationships and management, sourcing, packaging, copy, logistics, plan-o-grams, merchandising and promotion. Implemented pricing strategies and developed sales tools for new products and services. - Analyzed trends, sales by region, operational hours by location and missed opportunities to improve franchisees operational performance and increase profitability. Managed corporate communications to franchisees, including newsletters, promotions, presentations & announcements. - Implemented marketing direction to franchisee locations, providing marketing tools for local community presence. - Responsible for corporate and franchise operations. Directly managed New York retail Centers, managing over 70 staff.



Engineered Tax Services Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Director

  • Feb 2011 - Sep 2013

  West Palm Beach, Florida Area - Manage all social media (Youtube, LinkedIn, Facebook, Google), SEO, video creation/production, web management and video conferencing. Increased presence by 30%. - Realigned brand for growing B2B business nationally, implementing brand strategies and innovative market concepts for new client growth. Increased Sales Director exposure by 25%, resulting in new top-tier firms appointing ETS as preferred firm. - Created print, advertising, digital media and PR campaigns. New product… Show more - Manage all social media (Youtube, LinkedIn, Facebook, Google), SEO, video creation/production, web management and video conferencing. Increased presence by 30%. - Realigned brand for growing B2B business nationally, implementing brand strategies and innovative market concepts for new client growth. Increased Sales Director exposure by 25%, resulting in new top-tier firms appointing ETS as preferred firm. - Created print, advertising, digital media and PR campaigns. New product sales programs and presentations, trade show management, and overall company marketing direction to become market leader. Prepared successful RFP's winning 3 of the 5 prepared. Implemented in-house direct marketing email newsletter, increasing click through for articles and events by 40%, reducing direct marketing costs by 100%. Show less



PMG International

• Director Of Marketing And Business Development

  • May 2008 - May 2013

  Delray Beach, Florida - Developed a concept into an operational company start up in the electrical industry, reaching 3,600 utilities. - Introduced and managed a technical product to the industry through product development and various marketing strategies. Launched direct mail campaign to 14 Florida Utilities, securing 5 meetings with the added presence of AT&T and Comcast for telecommunications market. - Created print and digital media, built website and all content for a all marketing material… Show more - Developed a concept into an operational company start up in the electrical industry, reaching 3,600 utilities. - Introduced and managed a technical product to the industry through product development and various marketing strategies. Launched direct mail campaign to 14 Florida Utilities, securing 5 meetings with the added presence of AT&T and Comcast for telecommunications market. - Created print and digital media, built website and all content for a all marketing material (brochures, web, business plan, sales tools). Created all copy from technical material, photo shot and graphic designed images for all print and online use. Forecast projected budgets. Sales programs and presentations. Tailored software to US standards and ease of use in the field. Show less



Halo Bridal Designs

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• General Manager

  • Mar 2007 - May 2008

  Crows Nest, Sydney, Australia - Developed successful sales and marketing programs for a struggling national bridal company. Implemented an aggressive sales program in both the wholesale and retail areas of the business to reinvent the brand through existing customers. Then strategically moved into new markets growing sales in new retail stores and through new retailer categories. Company recognized in the industry as a re-invented success. - Designed and implemented various marketing plans - product development of… Show more - Developed successful sales and marketing programs for a struggling national bridal company. Implemented an aggressive sales program in both the wholesale and retail areas of the business to reinvent the brand through existing customers. Then strategically moved into new markets growing sales in new retail stores and through new retailer categories. Company recognized in the industry as a re-invented success. - Designed and implemented various marketing plans - product development of clothing and accessories, trunk shows, PR, advertising, print and media to increase brand/product awareness and sales, including trade/fashion shows resulting in tripling sales and stock turn for both their retail store and the wholesale division. Increased bridal spend through accessory selection and stories. Managed ecommerce site for retail products. - Delivered outstanding profits through developing strong relations with industry clients, increasing retail stock turnover, resulting in increased new gown orders by 40%. Responsible for business, marketing, promotional and sales budgets. Management of staff, products, sales & the overall running of the business. Show less



Bico USA LLC

• President

  • Dec 2002 - Nov 2005

  Boca Raton, FL - Developed new business and market strategy to establish a US office for a successful global Australian fashion jewelry company. Created a national brand in the Men’s Fashion Accessory industry in two years and return a profit for the company within the first year of trading. Established 25 national sales agents in the first year and 4 Latin American distributors. - Responsible for establishing & maintaining the start-up to established growth, including, all financial management (accounting… Show more - Developed new business and market strategy to establish a US office for a successful global Australian fashion jewelry company. Created a national brand in the Men’s Fashion Accessory industry in two years and return a profit for the company within the first year of trading. Established 25 national sales agents in the first year and 4 Latin American distributors. - Responsible for establishing & maintaining the start-up to established growth, including, all financial management (accounting system, budgets, forecasts, product pricing), strategic growth plans, stock control, HR, daily operations, logistics and business management, product management, packaging, consumer/trade marketing and promotion, PR, advertising, retail marketing, plus much more. Reported directly to corporate office in Australia. - Implemented successful product positioning and marketing campaigns, trade shows, pricing and in store sales structure for major chain accounts totaling 900 stores nationally, as well as Starboard (90% Worlds Cruise Buying Group) and over 2000 individual clients. Show less



Bico Designs

• Global Marketing Manager/General Management

  • Jul 2001 - Dec 2002

  Bondi Junction, NSW, Australia - Built a small manufacturer of Fashion Jewelry and Accessories into a medium sized branded international company (from 12 to 34 countries), to become a market leader in their field, globally. - Tripled national business, implemented international business and operational programs increasing sales by 200%. - Negotiated and managed business relations with key national and international distributors for profitability with formalized agreements, marketing programs, increased… Show more - Built a small manufacturer of Fashion Jewelry and Accessories into a medium sized branded international company (from 12 to 34 countries), to become a market leader in their field, globally. - Tripled national business, implemented international business and operational programs increasing sales by 200%. - Negotiated and managed business relations with key national and international distributors for profitability with formalized agreements, marketing programs, increased distributors sales by 40%. - Created and established the brand through creative and market specific programs, merchandising, customer segmentation, advertising, public relations and sales to become a recognized brand leader. - Developed new product categories, merchandising and designed new product and packaging - Managed national/international trade shows/promotional campaigns, sales team appointment and management, acquired chain retailer accounts, aligned manufacturing timing and product specific requirements, managed the office and company direction. Worked with Advertising Agencies and PR Firms globally. Show less