Jodi Baker

Digital Content Manager at The Media School - Indiana University
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Contact Information
us****@****om
(386) 825-5501
Location
Bloomington, Indiana, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Alyssa Davis

Jodi is, without a doubt or a hint of exaggeration, the best boss I've ever had. She carries an enormous workload with impressive grace, communicates extraordinarily well with her team, is generous with praise and gentle with criticism, always has a positive, "Go, team!" attitude, has a well thought-out plan for every project and campaign, handles outside negativity with patience and a level-headed demeanor, is flexible and quick to adapt when situations go awry, and makes her staff feel valued, protected, and heard. She is extremely intelligent and incredibly talented in the realm of marketing & communications, but more importantly, she's a kind and strong leader. Any company would be beyond lucky to have Jodi as part of their team. She's truly one in a million, and I'm so thankful to know her both professionally and personally.

Jessie Hansell

Jodi is dependable and hardworking. I could always count on her to take care of her tasks and go above and beyond to make sure our team stayed on track.

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Credentials

  • Leadership Bloomington - Monroe County
    The Greater Bloomington Chamber of Commerce and Indiana University Alumni Association
    May, 2019
    - Oct, 2024
  • AdWords Certification
    Google AdWords Certified
    Feb, 2016
    - Oct, 2024

Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Digital Content Manager
      • Sep 2022 - Present

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing and Communications Director
      • Apr 2017 - Sep 2022

      Collaborated with various departments at the Y to develop marketing campaigns for fundraising efforts, membership initiatives, youth and adult programs, and community and special events. Directed a team of two to support the online, video, design, and community outreach efforts of the Y. Collaborated with various departments at the Y to develop marketing campaigns for fundraising efforts, membership initiatives, youth and adult programs, and community and special events. Directed a team of two to support the online, video, design, and community outreach efforts of the Y.

    • United Kingdom
    • Book and Periodical Publishing
    • Marketing Communications Manager
      • Jul 2015 - Apr 2017

      Managed the online, offline, social media, video, and design marketing teams to ensure our messaging and outreach was consistent with our brands' goals.

    • Offline Communications Manager
      • Nov 2013 - Jul 2015

      Managed the email marketing team, which was made up of two marketing specialists and one intern. Responsibilities included writing, building, and sending promotions to more than 200,000 opted-in recipients each month. Updated print materials, such as publishing and marketing guides.

    • Marketing Specialist
      • Apr 2009 - Nov 2013

      Wrote and updated website content for seven ASI brands. Executed on average three product launches per week across ASI brands with one co-worker and two executives. Wrote and edited e-mail promotions based on Brand Managers' discretion; sent to up to 200,000 recipients. Updated print collateral materials and social media sites. Worked with Dreamweaver, CMS, and HTML code daily. Promoted company at Las Vegas and Los Angeles book fairs. Employee of the Month, June 2010.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Promotions Internship
      • May 2007 - Aug 2010

      Promoted the station through onsite events including concerts and appearances. Continued as part-time promotion assistant since August 2007. Promoted the station through onsite events including concerts and appearances. Continued as part-time promotion assistant since August 2007.

    • United States
    • Spectator Sports
    • Communications Internship
      • Jan 2009 - Apr 2009

      Created a monthly ISC e-newsletter sent to more than 16,000 members. Created and distributed press releases to Indianapolis media and updated ISC website. Media assistant for the 2009 Big Ten Men's and Women's Basketball Tournaments and 2009 NCAA Division I Men's Basketball Midwest Regional.Ended the internship earlier than anticipated because of a job offer from current employer, Author Solutions Inc. Created a monthly ISC e-newsletter sent to more than 16,000 members. Created and distributed press releases to Indianapolis media and updated ISC website. Media assistant for the 2009 Big Ten Men's and Women's Basketball Tournaments and 2009 NCAA Division I Men's Basketball Midwest Regional.Ended the internship earlier than anticipated because of a job offer from current employer, Author Solutions Inc.

Education

  • Indiana University Bloomington
    Bachelor of Arts in Journalism, Public Relations
    2004 - 2008
  • Roncalli High School
    2000 - 2004

Community

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