Senior Data Scientist

• Jun 2022 - Present

Product Analytics Manager

• Nov 2021 - Apr 2022

Team Lead, Product and Growth Strategy Analytics

• Jul 2021 - Nov 2021

Product Growth Analyst

• Nov 2020 - Jul 2021

Data Scientist, Data, Insights & Analytics

• Jun 2019 - Nov 2020

On the Precision Marketing and Media team, I work closely with cross functional teams consisting of strategy, media execution and sales to design ad campaign processes for large consumer brands. Using Canada’s largest loyalty data with over 18M+ customers, we are able to utilize purchase histories to develop sophisticated consumer segmentations, life cycles and identify trends. Key Roles and Responsibilities: • Implemented closed-loop sales measurement methodology in campaign processes using A/B testing • Designed KPIs for campaign measurement and tracking website performance • Create sales and media dashboards using Google Data Studio and PowerBI • Develop reports on product, category and industry insights and trends for consumer brands • Present experiment and campaign findings to internal stakeholders Show less

Business Intelligence

• Jun 2017 - May 2019

Under the Investment Technology Division, we specialize in requirement gathering, code development and technical support of institutional client reports. Extensive data analysis, data extraction, data manipulation and reconciliation between upstream and downstream sources. Under the Investment Technology Division, we specialize in requirement gathering, code development and technical support of institutional client reports. Extensive data analysis, data extraction, data manipulation and reconciliation between upstream and downstream sources.

Intermediate Business Systems Analyst

• Jan 2016 - Aug 2016

On the FX Technology team, managing end-to-end project implementation and providing WallStreet trade support. Facilitated solution design discussions, gathering complex business requirements and application debugging. On the FX Technology team, managing end-to-end project implementation and providing WallStreet trade support. Facilitated solution design discussions, gathering complex business requirements and application debugging.

IT Business Analyst - FX Options and Commodities

• May 2015 - Aug 2015

Worked with technology partners and key stake holders to research and analyze technology solutions and recommendations. Requirement gathering, documenting and development of projects related to the trading platform, Murex. Worked with technology partners and key stake holders to research and analyze technology solutions and recommendations. Requirement gathering, documenting and development of projects related to the trading platform, Murex.

Engineering Outreach Activity Developer

• Jan 2014 - Apr 2014

Waterloo's Engineering Outreach is one of Canada's largest and most successful outreach programs. We educate and spark interest in thousands of students across the region with unique hands-on engineering activities and events. Waterloo's Engineering Outreach is one of Canada's largest and most successful outreach programs. We educate and spark interest in thousands of students across the region with unique hands-on engineering activities and events.