Experience

Monetize360

• United States
• Software Development
• 1 - 100 Employee

• Head Of Product Marketing

  • Dec 2021 - Present



Boehringer Ingelheim

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Head of B2B Marketing - PetPro Connect (a Boehringer-Ingelheim Company)

  • Jul 2020 - Dec 2021

  PetPro Connect is a collaborative pet care platform that enables veterinary practices to improve efficiency, revenue, customer satisfaction, and loyalty. • Lead the development and execution of PetPro Connect’s full spectrum B2B marketing and acquisition strategy across digital demand generation campaigns, social media channels, and industry thought leadership opportunities. Design strategies and tactics to support the overall product roadmap, align with customer and market needs, and drive corporate objectives. Direct multiple agency partners and an annual budget responsibility of $750K. • Transformed the way PetPro Connect tells its story to the market, created product narratives, defined key buyer personas and customer journeys, and developed end-to-end product messaging and positioning. Created impactful sales enablement materials to drive business development, new feature usage, and platform engagement. • Develop and execute B2B demand programs that include acquisition and engagement campaigns, social media and influencer strategies, and thought leadership content for webinars and live events. Worked across functions to create engaging campaigns that are on track to drive customer acquisition above 100% of goal for FY 2021. • Re-engineered the PetPro product release process with a custom-tailored go-to-market model that identifies release deliverables, fosters coordinated execution across business functions, ensures the right product is delivered to the market, communicates effectively with stakeholders, and enables customer validation. • Partner with Product Management and Sales to identify new product opportunities, prioritize development efforts, and understand buyer needs using customer interviews, competitive analysis, and market research. Show less



Mobilewalla

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Director, Product Marketing

  • Mar 2019 - Jun 2020

  Mobilewalla provides consumer intelligence and mobile data solutions that enable brands to more effectively communicate and drive brand growth. • Developed Mobilewalla’s product marketing, sales enablement, and demand generation strategy and deliverables from the ground up and directly contributed to 225% year-over-year annual run rate growth. Directed agency partner responsible for all B2B demand generation activity. • Designed and executed a new sales enablement program that increased Sales effectiveness and accelerated time to close by 20%. Created all product messaging and positioning content, assembled a Sales team “story-telling” deck, designed new product brochures, produced a solution video, and redesigned the company’s website. • Created materials targeting new verticals that included Retail, Technology, Telecommunications, and Financial Services. Led the development of value-focused case studies, uses cases, customer testimonials, white papers, blogs, and external presentations that positioned Mobilewalla as a trusted expert in the data and analytics space. Show less



Clicktale

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Director, Product Marketing

  • 2017 - 2019

  Clicktale’s cloud-based analytic platform helps leading brands understand and optimize digital customer experiences. • Developed and executed the core product marketing strategy, crafted messaging with a clear stories about problems Clicktale solved, and effectively positioned a unique value proposition within the market. Empowered the Sales team to confidently convey the value Clicktale delivered, educate customers, and accelerate sales revenue. • Recruited top talent and built the global Product Marketing team to provide Sales and Product Management support where it was most needed. Managed three direct reports and an annual budget responsibility of $300K. • Established a new go-to-market process leveraging highly efficient GTM models. Partnered with the Product Management team to develop a product roadmap with quarterly internal and external release communications. • Held enablement sessions to upskill Sales and Customer Success teams to better communicate product capabilities and value, provide industry/competitive intelligence, and share use cases and customer success stories. • Evangelized customer experience best practices though speaking engagements and webinars to increase brand awareness, support demand generation, and establish Clicktale as a thought leader in the market. Show less



Silverpop

• Software Development

• Product Marketing Director

  • 2012 - 2017

  Silverpop (an IBM Company) provides innovative cloud-based digital marketing, email marketing, and lead management solutions. • Evangelized how Silverpop solutions supported marketing best practices as a speaker at high-profile conferences, industry events, and webinars to elevate the company as a leading authority in the space. Developed engaging stories that resonated with audiences, addressed top-of-mind challenges and pressures facing marketers, and drove substantial demand by conveying the clear strategic value in Silverpop and its products. • Partnered with the executive leadership team to set product marketing objectives and ensured alignment with the overall corporate strategy. Led product marketing for IBM Marketing Cloud, part of the IBM Watson Marketing portfolio, and developed successful product positioning and messaging at the offering and feature levels. • Drove sales enablement by educating the Sales team in the effective delivery of value propositions for Silverpop products. Developed the messaging for product content and sales collateral on the Silverpop/IBM website. Show less

• Senior Product Manager

  • 2010 - 2012

  • Created and delivered product messaging, product and release documentation and communications, use cases, and sales enablement materials used across Silverpop’s comprehensive product portfolio. Collaborated with UX team to create visual storyboards and prototypes and partnered with Product Marketing to support external customers and internal stakeholders.



Intradiem

• United States
• Software Development
• 100 - 200 Employee

• Senior Product Manager

  • 2009 - 2010



Ariba

• Director of Product Management

  • 2007 - 2009

• Senior Product Manager

  • 2004 - 2007



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Manager

  • 2000 - 2003