Jocelyn Sowden
Senior PR Manager at Norwegian Seafood Council- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French -
Topline Score
Bio
Matt Castle
It was a pleasure to work alongside Jocelyn during the production of a series of short promotional films for her client Alaska Seafood. Jocelyn provided clear direction and played an instrumental role in the success of the films. I look forward to working with her again in the future.
Matt Castle
It was a pleasure to work alongside Jocelyn during the production of a series of short promotional films for her client Alaska Seafood. Jocelyn provided clear direction and played an instrumental role in the success of the films. I look forward to working with her again in the future.
Matt Castle
It was a pleasure to work alongside Jocelyn during the production of a series of short promotional films for her client Alaska Seafood. Jocelyn provided clear direction and played an instrumental role in the success of the films. I look forward to working with her again in the future.
Matt Castle
It was a pleasure to work alongside Jocelyn during the production of a series of short promotional films for her client Alaska Seafood. Jocelyn provided clear direction and played an instrumental role in the success of the films. I look forward to working with her again in the future.
Credentials
-
CIPR
CIPR – Chartered Institute of Public Relations
Experience
-
Norwegian Seafood Council
-
Norway
-
Food & Beverages
-
1 - 100 Employee
-
Senior PR Manager
-
Sep 2015 - Present
Proudly working with Norwegian fisheries and aquaculture to represent sustainable Seafood from Norway - in the UK. Proudly working with Norwegian fisheries and aquaculture to represent sustainable Seafood from Norway - in the UK.
-
-
-
Result Marketing Group
-
Jersey
-
Advertising Services
-
1 - 100 Employee
-
Account Director
-
May 2014 - Sep 2015
Result Customer Communications is an award winning, independent UK retail marketing agency with 30 years in the business. We create super-effective, multi-channel campaigns and materials that drive footfall where it’s needed. Our goal is to get more people buying more from our clients – more often. We’re responsible for customer magazines, POS, local advertising campaigns, media flyers and digital content and design, allied to a top track record in producing great photographic content for a variety of media channels all backed up with an unrivalled sales team servicing suppliers to the benefit of the retailers. Key Responsibilities • Member of the management team at Result Customer Communications with a senior role on the company’s key account for Morrisons Supermarket that commercialises content for Morrisons. • Weekly reporting of account status to the Result management team. • Recruit, manage and develop Morrisons account teams in London and Bradford (client-based). • Responsible for the strategic development and for overseeing management, budget and proposals for the UK’s highest-read bi-monthly women’s magazine, Morrisons Magazine (readership 4.36m), and award-winning digital publications across five platforms, in addition to client projects such as pre order guides and catalogues. • Senior point of contact for Morrisons, including day-to-day management of client requests and new project development to build and maintain strong working client relationships. • Actively drive client activity to grow the Morrisons account, identifying new opportunities and working with senior colleagues in Morrisons Media Services to develop new, customer-centric, commercially viable content, retail publications and initiatives that add value and strategically acquire and or/retain customers for Morrisons. Show less
-
-
-
Brand Dialogue
-
United Kingdom
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Managing Director
-
Sep 2009 - May 2014
The Dialogue Agency is the only UK agency to represent the Prosciutto di Parma (PDO), Parmigiano Reggiano (PDO) and Gorgonzola Consortia (PDO), responsible for looking after the interests of almost 600 producers in Italy. Dialogue also represented the Alaska seafood fishing industry, promoting all varieties of wild, natural and sustainable seafood. We are a small but cohesive team which works across all accounts to deliver strong and effective client campaigns and projects which include: Social Media Marketing, Retail Merchandising, Broadcasting, Food Service Activities, Food Styling and Photography, Work with Restaurants and Chefs, Event Management and Forums. Key Responsibilities • Recruiting, managing, coaching and developing junior team members. • Planning, activating and managing strategic ATL, BTL and TTL campaigns for all clients to support overall brand objectives. • Planning and managing annual client budgets to deliver the best possible value. Handling government-funded campaigns with stringent financial requirements (including MIPAAF and MAP Programmes). • Managing PR, including EU and American press trips, delivering significant print and digital coverage for client brands. • Coordinating design, build and ownership of client digital media platforms, including websites and social media. • Building and maintaining close relationships with client suppliers, importers and retail buyers to implement strategic retail and shopper marketing campaigns at every customer touch point. • Collaborating with top UK catering colleges, restaurants, restaurant chains and chefs to develop new menus, brand partnerships and organising press events. • Recipe developer and food stylist for client photo-shoots to entice new appeal for classic brands. • Attracting and retaining new business through research and processing global RFP submissions and pitches. Show less
-
-
-
delicious. Magazine
-
London, United Kingdom
-
Food Editorial Intern
-
Aug 2008 - Oct 2008
'delicious'. Magazine. Working in the food, editorial and online teams. Work included attending and reviewing restaurants and food courses, assisting in recipe design and development, prop styling and recipe shoots and managing celebrity chef photo shoots with Gordon Ramsay, Angela Hartnett and Mark Sargeant. 'delicious'. Magazine. Working in the food, editorial and online teams. Work included attending and reviewing restaurants and food courses, assisting in recipe design and development, prop styling and recipe shoots and managing celebrity chef photo shoots with Gordon Ramsay, Angela Hartnett and Mark Sargeant.
-
-
Education
-
2006 - 2009
Durham University
Biological Sciences: Scientific background in food science, chemistry, health and nutrition. -
2005 - 2006
Greenhead College
Chemistry, Biology, French, Business Studies, Biosciences and languages
Community
